MKT 421 Week 1 DQ 2
Popular in Department
This 0 page Study Guide was uploaded by an elite notetaker on Wednesday November 11, 2015. The Study Guide belongs to fin571 at Kaplan University taught by in Fall 2015. Since its upload, it has received 21 views.
Reviews for MKT 421 Week 1 DQ 2
Report this Material
What is Karma?
Karma is the currency of StudySoup.
You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!
Date Created: 11/11/15
Select an organization with which you are familiar How does your selected organization use the different components of the marketing mix How does the marketing mix affect the development of your selected organization s marketing strategy and tactics How can your selected organization use quantifiable elements to evaluate monitor and control marketing effectiveness Select an organization with which you are familiar I have worked for Augusta State University over eleven years and I believe the University uses the different components of the marketing mix How does your selected organization use the different components of the marketing mix The marketing mix consists of the product price place and promotion decisions in which Augusta State University uses all to its advantage First the product that is promoted is higher education It is very important for Augusta State University to have a strong marketing plan so that students will choose Augusta State University over all other universities within the area Second the price of higher education is very important to consider because so many universities are raising tuition every semester Third the place of the university is very important because it must be convenient to work and housing to draw those potential students in Last but certainly not least is the promotion decisions The university has many recruiters going in the field to local high schools to promote how Augusta State University is the best place to receive the higher education With different programs available that other universities around do not offer allow students to take advantage of education at ASU How does the marketing mix affect the development of your selected organization s marketing strategy and tactics The marketing mix affects the development of the marketing strategy and tactics used at Augusta State University If there is not plan or action for the product price place or promotion then students will turn to other institutions in the area It is very important for the marketing team to consider all aspects of the marketing mix to ensure the strategy and goals are being met How can your selected organization use quantifiable elements to evaluate monitor and control marketing effectiveness Augusta State University can use quantifiable elements to evaluate monitor and control marketing effectiveness The elements can be used to implement and modify the marketing plans The elements can also help to measure the results evaluate the results and take the appropriate action to improve
Are you sure you want to buy this material for
You're already Subscribed!
Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'