MKT 421 Week 1 Summary
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This 0 page Study Guide was uploaded by an elite notetaker on Wednesday November 11, 2015. The Study Guide belongs to fin571 at Kaplan University taught by in Fall 2015. Since its upload, it has received 27 views.
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Date Created: 11/11/15
This week laid a solid foundation of what marketing really is The readings DQs and weeks one assignment really expanded my understanding about marketing and all its fasciitis I think that in the past I too have found myself falling into the trap of thinking that marketing is just advertising This week went along way to giving me a true insight of the depths of marketing I found myself taking the information and discussion that took place this week and apply it to my organization the Marine Corps recruiting command The fact is that when I started to do that the signs of the marketing strategy that the Marines employ began to be clear Things like branding slogans and other marketing avenues began to stand out I really ended up with a new respect of all that goes in to a marketing plan which in turn make my job of recruiting the next generation of Marines easier If this week was an example of what is to come in this class I am very excited The lessons that we are learning are going to benefit us not only in the future but also in our current positions I find myself looking at commercials differently trying to see the angle that the company is taking
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