MKT 421 Week 2 DQ 1
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This 0 page Study Guide was uploaded by an elite notetaker on Wednesday November 11, 2015. The Study Guide belongs to fin571 at Kaplan University taught by in Fall 2015. Since its upload, it has received 20 views.
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Date Created: 11/11/15
What is marketing research How has the Internet affected marketing research As a part of your answer address time cost approaches and validity Why is marketing research important to developing marketing strategy What is marketing research Marketing Research is very important for a business to become successful and stay ahead of the game According to Armstrong amp Kotler 2009 Marketing research is the systematic design collection analysis and reporting of data relevant to a specific marketing situation facing an organization p 102 It is very important for a business to conduct research before advertising and providing a product or service If the research is not done then the business could suffer monetary damage How has the Internet affected marketing research As a part of your answer address time cost approaches and validity Time The internet has made marketing research easier and less time consuming It doesn t take as long to research than before the internet Cost The cost of marketing research using the internet is so much affordable than Without Approaches There are many approaches to marketing research using the internet Some approaches to marketing research online include surveys polls and reviews on products and services Validity Although you must be careful when marketing research validity can be found on the internet The researcher should pay close attention to where the sources are coming from Why is marketing research important to developing marketing strategy Marketing research is very important to developing marketing strategy because it allows the business to know what the customers want and how they feel about a particular product or service This allows businesses to improve on the product or service to become better than the competition Reference Armstrong G amp Kotler P 2009 Marketing An introduction 9th ed Upper Saddle River NJ Pearson Education
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