MKT 421 Week 2 Summary
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This 0 page Study Guide was uploaded by an elite notetaker on Wednesday November 11, 2015. The Study Guide belongs to fin571 at Kaplan University taught by in Fall 2015. Since its upload, it has received 28 views.
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Date Created: 11/11/15
The second week of this course really helped me to build upon the marketing foundation that I learned last week along with information I learned at work This week I found interesting information on marketing research and how to apply it to the workplace Surprisingly enough I had already applied many of the concepts of marketing research on a project that my boss left me in charge of I also learned why marketing research was important to marketing strategyMarketing research is very important to developing marketing strategy because it allows the business to know what the customers want and how they feel about a particular product or service This allows businesses to improve on the product or service to become better than the competition I also learned about competitive intelligence this week This topic was also very interesting and gave me a better understanding about marketing In order for the company to plan a strategy against their competitors they must first understand the customers and understand the three important steps to take to be able to identify Finally it was great being able to start working with my team members on the first assignment This assignment seems like we will be building on the assignment throughout the course and that excites me This week was packed with some useful information I plan on applying to my workplace I am looking forward to the next three weeks
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