New User Special Price Expires in

Let's log you in.

Sign in with Facebook


Don't have a StudySoup account? Create one here!


Create a StudySoup account

Be part of our community, it's free to join!

Sign up with Facebook


Create your account
By creating an account you agree to StudySoup's terms and conditions and privacy policy

Already have a StudySoup account? Login here

Marketing Second Midterm Study Guide

by: Emanuel Nunez

Marketing Second Midterm Study Guide Mar 250

Marketplace > Pace University > Marketing > Mar 250 > Marketing Second Midterm Study Guide
Emanuel Nunez

Preview These Notes for FREE

Get a free preview of these Notes, just enter your email below.

Unlock Preview
Unlock Preview

Preview these materials now for free

Why put in your email? Get access to more of this material and other relevant free materials for your school

View Preview

About this Document

This is a study guide for our second midterm on March 31st, 2016 this week on Thursday.
Principles of Marketing
Professor Topol
Study Guide
Marketing, principles of marketing, Professor Topol, midterm
50 ?




Popular in Principles of Marketing

Popular in Marketing

This 3 page Study Guide was uploaded by Emanuel Nunez on Tuesday March 29, 2016. The Study Guide belongs to Mar 250 at Pace University taught by Professor Topol in Spring 2016. Since its upload, it has received 30 views. For similar materials see Principles of Marketing in Marketing at Pace University.


Reviews for Marketing Second Midterm Study Guide


Report this Material


What is Karma?


Karma is the currency of StudySoup.

You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!

Date Created: 03/29/16
Marketing Test Number Two Midterm Study Guide The test will be on Chapter 9, 10, 11, 12, 13, and 14. 10 questions will be on chapter 14. 12 questions will be on the other chapters according to the professor. Some questions ask to calculate break-even or price charging and other formulas. About three or four questions like it. Conceptual questions about pricing. Mostly multiple choice like the last midterm. Topics to study for:  Elasticity and inelasticity  Different price approaches such as demand-oriented pricing, competition-oriented pricing, cost-oriented pricing approaches  Demand curves and price lining  Market segments and when to segment buyers and products offered and how to form segments.  Market-product grids  Formulas such as break-even,  Customer and competitor’s influence on pricing  Four elements or I’s of success  Five dimensions of services  Seven P’s of services marketing  Relationship Marketing  Classifying products such as consumer products and business products  Why products and services succeed or fail  Product classes  The new-product process and the stages  Product Life Cycle including the different stages such as the growth stage, maturity stage, among others  Price Equations- calculating a final price, value formula  Profit Equation  Break-Even Analysis  Break-Even Chart  Break-Even Point  Types of Competitive Markets  Identifying Pricing Objectives  Estimating Revenue  Study formulas for Average Revenue and Marginal Revenue  Formula of Price Elasticity of Demand  Importance of Controlling Costs  Make special adjustments to the list or quoted price  Regulatory and Legal Aspects of Pricing Many definitions are needed to be studied such as:  80/20 rule  market segmentation  market-product grid  product differentiation  usage rate  product repositioning  product positioning  perceptual map  convenience products  specialty products  unsought products  product mix  protocol  customer experience management (CEM)  Market testing  Commercialization  Product life cycle  Market modification  Product Modification  Trademark  Warranty  Service Continuum  Gap analysis  Customer contact audit  Off-peak pricing  Internal Marketing  Capacity Management  Barter  Value pricing  Pricing Constraints  Price Lining  Yield Management Pricing  Bundle Pricing  Odd-even pricing  Target Pricing  Fixed-price policy  Above, at, or below market pricing  Loss Leader Pricing  Price Discrimination  Deceptive Pricing  Geographical Pricing  Price Fixing  Everyday low pricing (EDLP)


Buy Material

Are you sure you want to buy this material for

50 Karma

Buy Material

BOOM! Enjoy Your Free Notes!

We've added these Notes to your profile, click here to view them now.


You're already Subscribed!

Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'

Why people love StudySoup

Steve Martinelli UC Los Angeles

"There's no way I would have passed my Organic Chemistry class this semester without the notes and study guides I got from StudySoup."

Kyle Maynard Purdue

"When you're taking detailed notes and trying to help everyone else out in the class, it really helps you learn and understand the I made $280 on my first study guide!"

Jim McGreen Ohio University

"Knowing I can count on the Elite Notetaker in my class allows me to focus on what the professor is saying instead of just scribbling notes the whole time and falling behind."

Parker Thompson 500 Startups

"It's a great way for students to improve their educational experience and it seemed like a product that everybody wants, so all the people participating are winning."

Become an Elite Notetaker and start selling your notes online!

Refund Policy


All subscriptions to StudySoup are paid in full at the time of subscribing. To change your credit card information or to cancel your subscription, go to "Edit Settings". All credit card information will be available there. If you should decide to cancel your subscription, it will continue to be valid until the next payment period, as all payments for the current period were made in advance. For special circumstances, please email


StudySoup has more than 1 million course-specific study resources to help students study smarter. If you’re having trouble finding what you’re looking for, our customer support team can help you find what you need! Feel free to contact them here:

Recurring Subscriptions: If you have canceled your recurring subscription on the day of renewal and have not downloaded any documents, you may request a refund by submitting an email to

Satisfaction Guarantee: If you’re not satisfied with your subscription, you can contact us for further help. Contact must be made within 3 business days of your subscription purchase and your refund request will be subject for review.

Please Note: Refunds can never be provided more than 30 days after the initial purchase date regardless of your activity on the site.