MKT421 Wk 4 DQ 3
MKT421 Wk 4 DQ 3
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This 0 page Study Guide was uploaded by tophomework Notetaker on Thursday November 12, 2015. The Study Guide belongs to a course at a university taught by a professor in Fall. Since its upload, it has received 14 views.
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Date Created: 11/12/15
What does the term noise mean in marketing In the field of marketing the term noise can be described as random and competing messages that may interfere with the intended communication Kotler amp Keller 2009 p 475 Advertisements competing with each other or campaigns that give out mixed signals and hinder sales are counted as noise With so much advertising noise in the marketplace how can a company ensure its message is heard Effective communication is the key that ensures the message is being delivered clearly in spite of all the noise in the marketplace Company should know what response it would receive and this can only happen if it understands the target audience well Core components of the communication function include encoding decoding response and feedback Encoding of the message is a delicate job because every person will take it differently as decoding abilities of different people are different On the other hand this method can be very useful if the person encoding the message is an experienced one and can convey the message in proper format Reference Kotler P amp Keller KL 2009 Marketing management13th ed Upper Saddle River NJ PrenticeHall
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