MKT421 Wk 4 DQ 1
MKT421 Wk 4 DQ 1
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This 0 page Study Guide was uploaded by tophomework Notetaker on Thursday November 12, 2015. The Study Guide belongs to a course at a university taught by a professor in Fall. Since its upload, it has received 14 views.
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Date Created: 11/12/15
What is a distribution channel A distribution channel is way to deliver display and sell the products The marketer uses distribution channels to display sell or deliver the physical product or services to the buyer or user They include distributors wholesalers retailers and agents Kotler amp Keller 2009 p 14 Toys R Us is a big example of distribution channel they distribute different types of toys and baby products to their own stores they are displayed there and then sold to customers What is the relationship between channels of distribution and logistics Logistics and distribution channels work together and complement each other Toys R Us has an online store where customers can order the toy and then it is delivered to their doorstep or a near store Distribution channels can vary but they will always rely on logistics to deliver to physical location How does geographical location affect your selection of distribution channels Geographical location is one of the most important factors that would decide my selection of distribution channels Local company will be preferred because of few advantages They include zero or minimum delivery time minimum shipping cost and warranty claim problems Purchasing from a distant location will be heavier on my pocket as compared to purchasing from local or nearby store In addition it will cost me extra if I claim the product if some fault comes Reference Kotler P amp Keller KL 2009 Marketing management13th ed Upper Saddle River NJ PrenticeHall
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