MKT421 Wk 1 Summary
MKT421 Wk 1 Summary
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This 0 page Study Guide was uploaded by tophomework Notetaker on Thursday November 12, 2015. The Study Guide belongs to a course at a university taught by a professor in Fall. Since its upload, it has received 17 views.
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Date Created: 11/12/15
To end this week please select reply type in your response to the thoughts below and select post message This is due by 1159 PM Arizona time and is a portion of your weekly participation Please select a topic that you enjoyed this week Explain what it was why it impacted you and most important how you can use it in your life This first week was full of information related to marketing Positives and negatives of incorporating marketing into sales function importance of planning and strategy and major parts of a marketing plan were studied Major benefit of incorporating marketing into the sales will be increase in sales figures Marketing can provide us with some great ideas but great ideas do not sell by themselves one must know how to attract people into buying something In this regard alliance of sales and marketing team can prove to be a Winning combination I feel that marketing should definitely be combined with sales function in an organization They both complement each other marketing gets people interested and sales people get people to buy the products That is Why it is difficult to differentiate between sales and marketing department in large companies There are many reasons Why planning is imperative in marketing Planning allows us to run strategic marketing programs effectively and efficiently A welldocumented marketing plan details project budget and its particulars thus giving an excellent idea how much we need to negotiate with vendors This written marketing plan also ensures everyone stays on track during its execution A marketing plan is a written document that summarizes what the marketer has learned about the marketplace and indicates how the firm plans to reach its marketing objectives It contains tactical guidelines for the marketing programs and financial allocations over the planning period Kotler amp Keller 2009 p 56
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