RES351 concepts part II
RES351 concepts part II
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This 0 page Study Guide was uploaded by kimwood Notetaker on Thursday November 12, 2015. The Study Guide belongs to a course at a university taught by a professor in Fall. Since its upload, it has received 17 views.
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Date Created: 11/12/15
Running head BUSINESS RESEARCH TERMS AND CONCEPTS February 19 2014 Business Research Terms and Concepts Part 11 Manuel A Mu oz Dr Frank Romanowski University of Phoenix Running head BUSINESS RESEARCH TERMS AND CONCEPTS 2 University of Phoenix Material Understanding Business Research Terms and Concepts Part 2 Which type of research design exploratory descriptive or causal is appropriate for the following examples Explain why 0 The goal of this research is to discover the real nature of the problem and to suggest new possible solutions or new ideas Exploratory Crossing out impractical ideas and formulating a hypothesis and or any possible solutions without actually testing 0 A food manufacturer wants to know the demographics of people who purchase organic foods Descriptive Providing usersconsumers of a product 0 A firm is considering hiring American celebrity Paris Hilton to endorse its products Running head BUSINESS RESEARCH TERMS AND CONCEPTS 3 Seeking cause and effect relationship of purchasing based on a celebrity endorsement Casual 0 British Airways would like to test in ight Internet services on one of its regular ights from New York to Tokyo The company charges 30 one week and 15 the next week Casual Seeking cause and effect relationship but this time is by testing services 0 This type of study attempts to discover answers to the following questions who what when where or how much Descriptive Describing users of a product defining questions and also answering any additional questions 0 A manufacturer investigates whether consumers will buy a new pill that replaces eating a meal Exploratory Collecting data through a study to form a hypothesis 0 Cosmopolitan magazine sends out a cover in selected markets featuring a female model to half of its readers and a cover with a female and male model to the other half of its readers to test differences in purchase response between the two groups Casual Seeking cause and effect relationship by testing differences in two group 0 A haircare manufacturer interviews wholesalers retailers and customers to determine the potential for a new shampoo package Running head BUSINESS RESEARCH TERMS AND CONCEPTS 4 Exploratory Utilizing survey and interview to create hypothesis Without actually testing it 0 This type of research attempts to capture a population s characteristics by making inference from a sample s characteristics and testing hypotheses Descriptive Creating the hypothesis and also testing it With certain population 0 On the CBS television show Undercover Boss top executives disguised as middle level or lower level employees investigate company departments to discover potential issues or problems Exploratory Gaining insight on the company s operations through observation testing and case study
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