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RES351 Wk3 IndUnderstanding Business Research Terms &amp; Concepts Part 1 Terra Postelle

by: kimwood Notetaker

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RES351 Wk3 IndUnderstanding Business Research Terms &amp; Concepts Part 1 Terra Postelle

Marketplace > RES351 Wk3 IndUnderstanding Business Research Terms amp Concepts Part 1 Terra Postelle
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RES351 Wk3 IndUnderstanding Business Research Terms &amp; Concepts Part 1 Terra Postelle
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Date Created: 11/12/15
Understanding Business Research Terms and Concepts Part 1 l RES351 Version 1 University of Phoenix Material Understanding Business Research Terms and Concepts Part 1 In the following examples determine whether the term independent variable or dependent variable is appropriate 0 Michael is interested in learning the effects of using celebrity endorsement on sales What type of variable is a celebrity endorsement Independent Variable o In an experiment this variable is expected to be affected by the manipulation Dependent Variable 0 Criterion variable is synonymous with this term Dependent Variable 0 Several of these variables are somewhat correlated and are therefore are not independent among themselves Independent Variable o A predictor variable is synonymous with this term Independent Variable Fill in the blanks with the term independent variable dependent variable or moderating variable 0 Incentives lndependent Variable are expected to increase productivity Dependent Variable especially among newer employees Moderating Variable o The Dependent Variable should not precede the lndependent Variable in a research study 0 In an experiment participants experience a manipulation of the lndependent Variable called the experimental treatment

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