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Date Created: 11/12/15
Student Guide 1 RES351 Version 1 Week One Student Guide The focus of the course is on understanding how research improves managerial decision making using five of the six stages in the research process They include the following Stage 1 Clarifying the Research Question Stage 2 Proposing the Research Stage 3 Designing the Research Project Stage 4 Data Collection and Interpretation Stage 6 Reporting the Results Chapter 1 of Business Research Methods explains why people study business research and the importance of sound decision making The goal is to enhance your understanding of the ethical dilemmas faced by managers and the roles and responsibilities of the researcher sponsor and participant as detailed in Chapter 2 of the text The goal of ethics in research is to ensure that no one is harmed or suffers any adverse conditions posed by research activities Important concepts include the right to privacy and quality and safety of participants Many corporations local and state governments and the federal government have adopted a code of ethics with laws policies and procedures to regulate research on human beings In Chapter 3 we find researchers have their own vocabulary and so we begin to learn important terminology needed to formulate sound research such as the difference between a construct proposition and hypothesis followed by knowledge of various types of variables In practice variables represent an event characteristic trait or attribute we would like to measure and to which we assign values The researcher and the manager work in tandem to develop the research question A set of testable hypothesis and variables to measure are then developed For example a researcher might want to measure the maletofemale ratio attendance at a new bowling alley Those who enter are observed and recorded Other variables might be measured such as time spent food purchases and equipment rented Research helps managers make better decision but in and of itself research does not tell managers what to do Good decisions are based on experience sound judgment and an astute interpretation of research results Managers then evaluate the impact of research findings on the business Chapter 4 stresses the importance of understanding each stage in the research process and the impact on managerial decisionmaking Several examples are presented Your assignment is to identify the stages in the research process from an article or your place of business Recognizing the Situation OBJECTIVE Recognize a situation problem issue or opportunity that needs addressing Resources Ch 1 of Business Research Methods Content 0 Ch 1 Research in Business of Business Research Methods 0 Why Study Business Research Student Guide 2 RES351 Version 1 0 Information and Competitive Advantage Goals Decision Support Business Intelligence Strategy Tactics 0 The Research Process A Preview What Is Good Research 0 A Glimpse at Four Research Studies 0 o What Dilemma Does the Manager Face OBJECTIVE Determine the significance scope magnitude and feasibility of finding a solution to the situation problem issue or opportunity Resources Ch 3 of Business Research Methods Content 0 Ch 3 Thinking Like a Researcher of Business Research Methods 0 The Language of Research Concepts Constructs Definitions Variables Propositions and Hypotheses Theory Models 0 Research and the Scientific Method 0 Sound Reasoning for Useful Answers OBJECTIVE ldentify ethical issues involved in business research Resources Ch 2 of Business Research Methods Content 0 Ch 2 Ethics in Business Research of Business Research Methods What Are Research Ethics Ethical Treatment of Participants Researchers and Team Members Professional Standards 0000 Student Guide 3 RES351 Version 1 OBJECTIVE Describe the business research process Resources Ch 4 of Business Research Methods Content 0 Ch 4 The Research Process An Overview of Business Research Methods The Research Process Stage 1 Clarifying the Research Question Stage 2 Proposing Research Stage 3 Designing the Research Project Stage 4 Data Collection and Preparation Stage 5 Data Analysis and Interpretation Stage 6 Reporting the Results Research Process Issues 00000000 Unresearchable Questions 0 IllDefined Management Problems
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