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Date Created: 11/12/15
Understanding Business Research Terms and Concepts Part 2 1 RES351 Version 1 Understanding Business Research Terms and Concepts Part 2 Which type of research design exploratory descriptive or causal is appropriate for the following examples Explain why 0 The goal of this research is to discover the real nature of the problem and to suggest new Exploratory By getting rid of impractical ideas and coming up with hypothesis on possible solutions but not actually testing anything at this point 0 A food manufacturer wants to know the demographics of people who purchase organic foods Descriptive Decribing users of a product 0 A firm is considering hiring American celebrity Paris Hilton to endorse its products Causal Looking for a cause and effect relationship on purchasing based on a celebrity endorsement 0 British AinNays would like to test inflight Internet services on one of its regular flights from New York to Tokyo The company charges 30 one week and 15 the next week Causal Looking for a cause and effect relationship by testing the services c This type of study attempts to discover answers to the following questions who what when where or how much Descriptive Describing users of a product also define questions 0 A manufacturer investigates whether consumers will buy a new pill that replaces eating a meal Exploratory Collecting data via a study to form a hypothesis Cosmopolitan magazine sends out a cover in selected markets featuring a female model to half of its readers and a cover with a female and male model to the other half of its readers to test differences in purchase response between the two groups Casual Looking for a cause and effect relationship by testing differences in two groups 0 A haircare manufacturer interviews wholesalers retailers and customers to determine the potential for a new shampoo package Exploratory Using survey and interviews to create hypothesis but not test it o This type of research attempts to capture a population s characteristics by making inference from a sample s characteristics and testing hypotheses Descriptive Not just making a hypothesis but testing it in regards to a certain population 0 On the CBS television show Undercover Boss top executives disguised as middle level or lower level employees investigate company departments to discover potential issues or problems Exploratory Gathering explanations via observations and case studies
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