Assignment Sales Promotion Techniques
Assignment Sales Promotion Techniques
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Date Created: 11/13/15
Sales Promotion Techniques 1 Sales Promotion Techniques AXIA University of Phoenix MKT 230 Introduction to Marketing Sales Promotion Techniques Sales Promotion Techniques The key sales promotion techniques marketing firms direct toward trade and consumers are used to increase the interest of consumers in the product or service. Some of the techniques used are buy one get one free coupons, sweepstakes, and refunds. In addition, other techniques used are price deals, samples, and frequency programs. Trade sale promotions include incentives merchandising and case allowances. Trade sale promotions also include promotional products, push money, and case allowances. Consumers are offered discounts and deals to buy products, for example; Pizza Hut is offering any size pizza any amount of toppings for $10 (PizzaHut, 2010). To keep up with the competition Papa John’s Pizza is also now running the same discount and deal (PapaJohn's, 2010). The marketing strategy is to get consumers to buy pizza during the slow period that restaurant experience this time of year. This sales promotion technique is persuading the public to order pizza more often than what the public were if the pizza was regular priced. Moreover, this pizza promotion is also a priced based consumer sales promotion. More consumers are ordering pizza because of the $10 price deals. Hardees’s are also advertising coupons through the mail to buy a sandwich and get a sandwich free. Sales Promotion Techniques Kmart has started recently a Rewards Program. This is a Frequency Program. This program gives back money for every dollar spent. The consumer uses a card called The Rewards Card. The consumer can either use the amount saved on the next purchase or save up the money and use later. Kmart also offers more money back on certain items when using the Rewards card (kmart, 2010). Another Frequency Program is WalMart Vision Center offers free eyeglass cleaner after purchasing one bottle. Bottle is refilled free for as long as the consumer has the bottle. This increases the amount of times a consumer will enter the vision center. In addition, this keeps the vision center in the consumers mind when needing new glasses or an eye exam (Walmart, 2010). Increasing Industry visibility is important to obtain the consumers interest. An example of this is Wild Bills Bingo in Panama City Florida. Tshirts are given away on holidays to the bingo players. In addition, if the bingo player wears the tshirt on certain nights the wearer can play several games free. Giving away, the promotional products increase the visibility of the Bingo. This is important, to compete with the other several bingo halls in the area. For example, the tshirts will be worn at other times and people read what is written on tshirts (Bingo, 2010). Another method of obtaining visibility is advertisement on buses and other methods of travel. For example, other motorists will read a truck with a company’s logo. PriceBased Consumer Sales Promotion is a promotion that My Points an online company is offering. The website has coupons that are printed off the computer and used at various companies including grocery stores. One of the coupons being offered at this time is for Campbell’s Chunky Soup. The coupons are $1 off three cans. My point also offers rebates and Sales Promotion Techniques price deals. The consumer clicking on ads receive points that are redeemable for gift cards increases the incentives (MyPoints, 2010). Attentiongetting consumer sales promotions include sweepstakes. HGTV is giving away a “Dream Home” in 19 more days. In addition, a GMC Terrain and $500,000 is included in the sweepstakes. An added feature to this sweepstakes is the consumer receives a reminder everyday to reenter the contest daily. The sweepstakes is an attention motive for several companies such as Febreze, Bissell, Delta SherwinWilliams, SubZero, and Wolf (hgtv, 2010). Sales promotion techniques are a key factor in obtaining the interest of the consumer. In addition, obtaining the interest of companies to carry a certain product such as WalMart is imperative. For example, WalMart carries products in demand. In addition, to persuade Wal Mart to carry a product a company may have to offer WalMart an incentive to carry the item. Another method of attention getting consumer sales is by promoting a famous person line of clothing such as Hannah Montana or by having a famous person advertise a product such as Michael Jordan. Additionally WalMart may also have to offer an incentive to receive certain products to sell such as Martha Stewart’s line of products. Trade Sales Promotions help vehicle sales by giving car sales representatives incentives to push certain vehicles on sale. This type of promotion is achieved by sales ads offering the consumer free items to visit the showrooms. For example, a card with a scratch off giving the consumer an additional amount off the price of certain priced vehicles. The car sales representatives receive a bigger commission by selling a certain amount of vehicles. Sales Promotion Techniques References Bingo, W. B. (2010). Wild Bill's Bingo. Retrieved January 31, 2010, from Wild Bill's Bingo: http://www.wildbillsbingo.com/index.html hgtv. (2010). Dream Home 2010. Retrieved January 31, 2010, from hgtv.com: http://www.hgtv.com/hgtvdreamhome2010giveaway/package/index.html?nl=HGTV DH2010PC5_Rules kmart. (2010). kmart. Retrieved January 31, 2010, from kmart: http://www.kmart.com/ MyPoints. (2010). MyPoints rewards you for shopping online. Retrieved January 31, 2010, from MyPoints: http://www.mypoints.com/emp/u/index.vm PapaJohn's. (2010). PapaJohn's. Retrieved January 31, 2010, from PapaJohn's: http://www.papajohns.com/index.shtm PizzaHut. (2010). PizzaHut. Retrieved January 31, 2010, from PizzaHut: http://www.pizzahut.com/ Walmart. (2010). Walmart. Retrieved January 31, 2010, from Walmart: http://www.walmart.com/cp/Vision/1061724 Sales Promotion Techniques 6
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