BSA 375 Week #2 DQ 3
BSA 375 Week #2 DQ 3
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This 0 page Study Guide was uploaded by kimwood Notetaker on Friday November 13, 2015. The Study Guide belongs to a course at a university taught by a professor in Fall. Since its upload, it has received 15 views.
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Date Created: 11/13/15
BSA 375 Week 2 DO 3 1 Week 2 DQ 3 Based on Perkin39s 2007 article list five reasons why projects fail Provide an example of a project failure The article provides numerous examples of why projects fail The following list includes five reasons 1 2 3 4 5 Poor business Case Business cases may be described in to braid terms leading to immeasurable goals In many instances suggested business cases expire and are no longer valid Recalculating proposed business plans will ensure projects fit market expectations Project is too big Lack of dedicated resources especially with large projects requires extensive planning and dedication Key people needed to complete projects can become preoccupied with other responsibilities Cultural con ict Violating cultural standards can lead to project failure because of public resistance New technology Untested or unapproved technology can lead to project failure by not meeting the needs of intended users Arbitrary release date Projects often failure as a result of predetermined expectation dates In order for a project to be successful business must adequately evaluate progress validity and usability In 1985 the Coca Cola Company experienced a colossal project failure by replacing the original formula with a new and improved Coke The drink was marketed under the same name Coke but had new advertising campaigns Public reaction to the new formula was poor The introduction of the new Coke formula failed because of the five examples I provide above The project was too big and ignored cultural acceptance of the original product Furthermore the new technology or mixture was not sufficiently approved by Coke customers The pressure to release the product by a specific date also contributed to the project failure In all the business case ignored the indicated market potential and Pepsi capitalized on Coke s mishap
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