School: George Washington University

Department: Business

Course: Basic Marketing Management

Professor: Sung ham

Term: Summer 2015

Tags:

Cost: 50

Name: Exam 3 study guide

Description: CH 14 The Promotion Mix: Communicate Customer Value and Build Customer Relationships  Advertising: any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor

Uploaded: 11/13/2015