ANT.101, WK4, DS2 Economy and Colonialism
ANT.101, WK4, DS2 Economy and Colonialism
Popular in Course
verified elite notetaker
Popular in Department
This 0 page Study Guide was uploaded by Experthelper Notetaker on Friday November 13, 2015. The Study Guide belongs to a course at a university taught by a professor in Fall. Since its upload, it has received 17 views.
Reviews for ANT.101, WK4, DS2 Economy and Colonialism
Report this Material
What is Karma?
Karma is the currency of StudySoup.
You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!
Date Created: 11/13/15
Economy and Colonialism Apply What you have read in Chapter 8 regarding colonialism and the expansion of capitalism in modern industrial societies to the article Marketers Pursue the Shallow Pocketed Is the information being discussed in this article another example of colonialism Why or why not Identify two potential positives and two negatives direct marketing of the poor has on people and their economies What theory of development is most applicable to the eXpansion of global markets to poor low income and indigenous communities ECONOMY AND COLONIALISM Tarasha HicksonSmith ANT101 WEEK 4 DISCUSSION 2 Colonialism is the domination of one society by another so yes this is a clear example of a company from a rich society capitalizing on a poor society Nowak amp Laird 2010 Most indigenous countries like Brazil were forced to switch to capitalist mode of production in order to control the economy This switch was more than likely a collaboration between the government of Brazil and predatory merchant MNC s like McCann World Group that targeted the low income consumers There are obvious negative effects direct marketing has on poor people and their economy For example the homemakers may have found a way to supplement their low income by making some of the products themselves and selling them or trading them for a fair price But by the bigger companies mass producing cheaper products and putting them in visible markets this would cut their supplemental income Another negative is the poor quality the product will now have as a result of the new cheaper price causing them to have to repurchase the product multiple times because of its low quality However there is a positive side to direct marketing it treats the low income consumer as a valued customer giving them a chance to buy similar products as upper class consumers at a price they can afford Secondly the retailer can restock the shelves with brands and products the low income consumer can identify with This allows the low income merchant and consumer a better shopping eXperience that fits their income bracket The theory that eXplains this at best is the dependency and underdevelopment theories The applicable point made by the Economic Commission for Latin America ECLA about the reversed control of the land and its natural resources had a direct effect on indigenous communities and the eXpansion of global markets to poor low income people left with nothing Nowak amp Laird Globalization Development and Native People Dependency and Underdevelopment Theory 2010 This forced them to be dependent and poor scrapping to buy products they used to grow and produce naturally Works Cited Nowak B amp Laird P 2010 Globalization Development and Native People Dependency and Underdevelopment Theory In CULTURAL ANTHROPOLOGYpp chap 89 para 2 San Diego California Brindgepoint Education Nowak B amp Laird P 2010 The Industrial Revolution Economy In CULTURAL ANTHROPOLOGYpp 82 para 6 San Diego California Bridgepoint Education Inc The result is what is called oligopoly a situation in which a few major corporations control the production of major industries For example as of 2004 the top ve oil companies ExxonMobil Chevron ConocoPhiIIips BP and Royal Dutch Shell controlled 142 percent of global oil production 48 percent of US oil production over 50 percent of domestic oil re nery capacity and over 60 percent of the retail gasoline market mpwwwcmzenorgldocumentszoiImergersmfI Continued corporate expansion leadsr to monopoly capitalism in which large corporations dominate the market by controlling prices and eliminating competition In socialism a system with no private corporate ownership there are instead state owned enterprises SOEs Today corporations achieve pro ts by controlling the marketplace through the buying and selling of smaller companies When corporations increase in size and wealth they expand beyond national borders and become global with subsidiaries in a variety of regions these are known as multinational corporations MNC or transnational corporations Examples of MNCs include Unilever Toshiba Panasonic and General Electric 82 Economy use info for replies Nowak amp Laird The Industrial Revolution Economy 2010 The Industrial Revolution marked an exploding demand for raw materials labor and markets Colonial expansion provided all three Colonialism Picking tea on a plantation in Indonesia Colonialism is the domination of one society by another During the Age of Mercantilism the motive for colonialism was to gain access to luxury items such as gold tea and spices The Industrial Revolution changed the economic policies of colonial nations who began to see the colonies as sources for raw materials for European factories and as new markets for manufactured goods To be successful colonial powers needed to quotpersuadequot people to work for them and buy their products Colonial authorities instituted a taxation system on the colonized people This served a dual purpose The revenues supported the colonial administration including government bureaucrats and military personnel Taxation also forced the local people to produce marketable exports or to work for European owned plantations and mines to generate income to pay taxes Native people lost their ability to be self suf cient people had to work in order to support their families and to pay the taxes that colonial governments demanded as described in Case Study 83 Week 4 Discussion 2 Shawn Gauthney 7212011 9 19 14 PM I believe McCann World Group targeting of the poor population in Latin America for marketing can be and should be looked at as a form of colonialism maybe not in the most exacting sense of the word Colonialism generally happens when one society dominates another by taking away their prosperity freedom and character Though the Latin American people s freedom is in no danger and the company claims to be helping those less fortunate although their ultimate goal is obviously pro t There can be a few way of viewing this form of targeting in a positive way especially in this sense because povertystricken people the opportunity to purchase products at a lower cost One of the negative features can include the targeted group of people losing their cultural identity and becoming completely dependent on the large company We can see this happening in our own society speci cally with big box stores like WalMart or Target I believe that though colonialism is something that has gone on throughout the measure of time it is something that is done with only the thought of one group in mind The group that is doing the colonizing never stops to think if this is something that the targeted group even wants other than seeing how they can bene t and how they feel that can improve upon what they see and something that needs improving Shawn gauthney Hello Shawn Although I do agree with you about McCann World Group s main focus being profit and under pricing there is no real threat of them losing their cultural identity They still have a choice to support their efforts or not and still keep the traditions of their culture Now if they were being made an offer to build the factory that produced those very items being offered that may be considered as societal domination Nowak amp Laird The Industrial Revolution Economy 2010 These trendy new ways of colonialism are becoming somewhat a commodity the way they give these same old tricks a new face For some cultures it is a big success to upgrade and be civilized according to our standards and in other cultures it is pure culture shock to even suggest one change in their traditional routine of living If big companies want to be a real success they must do their homework and be sensitive to the needs of those that they request to do business with in order to fulfill their own need to obtain status of being a globalized company Works Cited Nowak B amp Laird P 2010 Globalization Development and Native People Dependency and Underdevelopment Theory ln CULTURAL ANTHROPOLOGYpp chap 89 para 2 San Diego California Brindgepoint Education Nowak B amp Laird P 2010 The Industrial Revolution Economy In CULTURAL ANTHROPOLOGYpp 82 para 6 San Diego California Bridgepoint Education Inc Economy Sarah Deane 7212011 94133 PM Creating products and marketing to the poor has been around for many many years Pepsico the creator of Pepsi created this soft drink and marketed to the lower income families People would place Coke bottles on their window sills or other areas to be viewed prominent to give the appearance of having money when in secret they were drinking Pepsi Marketing and cultivating the lower income families has pros and cons products h market to this income giving them a quality product at a lower cost is de netly a pro as is realizing the value of the opinions of classes other than the wealthy Cons would be the companies that exploit the lower class and are only manipulating them and their values This in turn creates people living outside their means and creating more debt When reading about the Mbuti tribe and they stated all the items they drag along with them from place to place two curious items in which western culture had to in uence one being cigarettes the other coca cola Hello Sarah I agree with the point about that the outside companies provide a quality product at an affordable price however it does not necessarily deplete their values There must be something about the product that catches a person s eye That person still has a choice to be a consumer or non consumer of that particular product they also can request the product to contain something from their culture it may be a name change where they give the product being marketed to them a common name that is relatable or it may be a packaging preference that may resemble something used in their culture Nowak amp Laird The Industrial Revolution Economy 2010 These companies aim to please all in the name of profit and globalization In America we have adopted something from every culture you could name so what we have to offer as American businesses is probably a cultural blend of all that has in uenced us as consumers Nowak amp Laird Globalization Development and Native People Dependency and Underdevelopment Theory 2010 Henceforth I believe when an American manufacturer reaches out to another culture the purest intentions is to share and fill the needs of someone else less fortunate Works Cited Nowak B amp Laird P 2010 Globalization Development and Native People Dependency and Underdevelopment Theory ln CULTURAL ANTHROPOLOGYpp chap 89 para 2 San Diego California Brindgepoint Education Nowak B amp Laird P 2010 The Industrial Revolution Economy In CULTURAL ANTHROPOLOGYpp 82 para 6 San Diego California Bridgepoint Education Inc
Are you sure you want to buy this material for
You're already Subscribed!
Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'