Bus600 Group_Discussio_ Board_Forum_1_1
Bus600 Group_Discussio_ Board_Forum_1_1
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Date Created: 11/14/15
Discussion Board 1 BUSI 600 Discussion Board 1 Tiffany Smith Liberty University Business Research Methods BUSI 600 Professor Williams March 24 2013 Group Discussion Board Forum 1 Part 1 1 Ch1 8 As area sales manager for a company manufacturing and marketing outboard engines you have been assigned the responsibility of conducting a research study to estimate the sales potential of your products in the domestic US or Canadian market Discuss key issues and concerns arising from the fact that you the manager are also the researcher As a manager and a researcher it is important that I am able to discern the difference between the roles and keep them as separate as possible As a manager I am concerned about many more issues than just sales potential but as a researcher I must make sure I do not pollute my research with information that isn t accurate or necessary 2 Ch1 10 Apply the principles in Exhibit 14 to the research scenario in question 8 Clarifying the Research Question Discussion Board 1 BUSI 600 Discover the Management Dilemma Sales potential in domestic market Define the Management Question What can be done to estimate sales of outboard engines in the US and Canada Define Research Questions Should we conduct surveys to gather this information What sample population should we survey 3 Ch 3 6 You observe the following condition Our female sales representatives have lower customer defections than do our male sales representatives a Propose the concepts and constructs you might use to study this phenomenon Concepts physical appearance Constructs empathy sensitivity patience b How might any of these concepts andor constructs be related to explanatory hypotheses Because the female reps are more patient and empathetic they have lower customer defections 4 Ch 3 8 Identify and classify all the variables in the Army s dud shell research lV dud shells gtgt DV civilian deathsltlt MV locals crack open shells for copper lV Army fires shells in the morning and bombing duds at night gtgt DV death rate dropped 5 Ch 4 4 Confronted by low productivity the president of Oaks International Inc asks a research company to study job satisfaction in the corporation What are some of the important reasons that this research project may fail to make an adequate contribution to the solution of management problems This question may be unresearchable There may be many other reasons for low productivity besides just job satisfaction There are many questions that have been left unanswered 6 Ch 4 5 Based on an analysis of the last six months sales your boss notices that sales of beef products are declining in your chain s restaurants As beef entr e sales decline so do Discussion Board 1 BUSI 600 profits Fearing beef sales have declined due to several newspaper stories reporting Ecoli contamination discovered at area grocery stores he suggests a survey of area restaurants to see if the situation is pervasive a What do you think of this research suggestion This suggestion is a good one to determine why sales in beef are declining The boss is right to just survey restaurants because the restaurant is the only target population that really matters to him It would be unnecessary and a waste of money to survey anyone else b How if at all could you improve on your boss s formulation of the research question There is nothing else that needs to be done to improve this research But the boss must begin to brainstorm ways to improve sales once his concerns are validated by the survey 7 Ch 5 12 Develop the managementresearch question hierarchy Exhibits 56 and 58 citing management dilemma management question and research questions for each of the following a The president of a home health care services firm Management Dilemma Poor relationships between residents and employees Management Question How can we improve residentemployee relationships Research Questions Should we offer more employee training Should we create more residentemployee activities Should we offer more incentives to employees to interact more with residents b The vice president of investor relations for an auto manufacturer Management Dilemma Number of investors decreasing Management Question How do we increase the number of investors Research Questions Should we begin cold calling to acquire new investors Should we ask current investors to invest more Discussion Board 1 BUSI 600 c The retail advertising manager of a major metropolitan newspaper Management Dilemma Less ads are being purchased Management Question How do we increase ad sales Research Questions Should we begin marketing to more companies Should we begin advertising on the web in addition to newspaper Should we lower the price of ads d The chief of police in a major city Management Dilemma Rising complaints of police brutality Management Question How do we decrease police brutality complaints Research Questions How do we determine if these complaints are legit Should we implement more training for officers Should we install more security cameras where possible
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