QNT 565 Week 2 Assignment Research Proposal Part I
QNT 565 Week 2 Assignment Research Proposal Part I
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Date Created: 11/14/15
Running head: RESEARCH PROPOSAL Part 1 1 Business Proposal Part I Apple iPad Barb Bergstrom, Dwayne Rouch, Clarissa Wallace QNT565/Research Methods, Design, and Analysis May 12, 2013 Leda Villalobos Running head: RESEARCH PROPOSAL Part 1 2 Research Proposal Part I A research proposal is the demonstration of a concept that is being pursued. An effective research proposal will contain analytical questions that need to be addressed. The research proposal is vital as it can be the factor that decides whether ideas are accepted or rejected. The research proposal should be concise, include research questions, explain the methods of implementation, as well as predict the results and the potential impact. These components are the basis of a sound research proposal. The following paper outlines a Request for Proposal (RFP) based on a hypothetical situation involving the Apple Corporation. Topics covered include: the dilemma facing management; research problem, questions, and ethical considerations; and the purpose of the research and hypothesis. Management Dilemma The dilemma facing management in the RFP business situation is based on Apple Computer’s need to obtain competitor information and customer satisfaction with their iPad in comparison to other market entries. Apple’s development of the iPhone, and later the iPad, has enabled the company to be the leader in new technology for the past several years which has been incredibly profitable for the company. In addition, Apple’s technological advancements have built a solid reputation for the company in terms of creating innovative new products. On the heels of Apple’s success, numerous competitive companies, such as Samsung and Motorola, have produced their own version of the iPhone and iPad, which have been equally successful. In order for Apple to stay ahead of the competition, they must continue developing and introducing new technological advancements that competing companies do not offer. Apple needs to determine how their products compare to competitor’s products, as well as, changes or products consumers would like to see before they can start working on new products and services. Obtaining the information necessary for new products and services will require Apple to develop Running head: RESEARCH PROPOSAL Part 1 3 a research study that focuses on gathering competitor specifics and consumer suggestions which are discussed throughout. Research Problem, Questions, and Ethical Considerations The research problem is figuring out the best method to get the necessary information on competitors. In order for Apple to stay one step ahead of the competition they need to have some type of insight on the other company’s ideas that are being formulated. Developing the best possible research study on all angles of the field is vital to staying on top in the industry. There are many ways to conduct the research and get the answers needed. Surveys should be sent out to every existing customer of the Apple ipad. Phone surveys can give a great deal of feedback and create some new innovative ideas. Survey booths can even be set up at store locations and the participants can be given coupons or special rebate coupons for his or her cooperation for taking the survey. Apple can also do mail surveys to customers with incentives to get the survey back. Any customer who provides an email should get some type of survey or feedback questionnaire sent to them. Another excellent way for an Apple researcher to get good information is from the Internet. The web provides many reviews from not only Apple but the other competitors such as Samsung and Motorola. The reviews are very thorough and give details on specification and comparisons with each company. The reviews even give final verdicts and which product may be better than the other. The type of questions to be asked is important when gathering information to improve and stay ahead of the competition. Some question could be 1) what are some positive physical effects of the Apple ipad or the brand you have? 2) What are commonly seen as some negative aspects of the product? 3) What would you as the customer like to see in technological advances of the product line? Whatever the line of questions the researcher should always evaluate his or her own questions to make sure they are Running head: RESEARCH PROPOSAL Part 1 4 clear and concise. The research team as a whole should evaluate all the questions before just settling on them. The research team should be very proactive and go out into the market by hitting the streets, stores and just ask questions to gain more knowledge on what the opposition is doing. One would be surprised by the amount of information and knowledge that can be gained just by word of mouth and talking with people. This is a good way to hand out surveys and get additional feedback. This type of research requires dedication and hard work but there are always ethical considerations involved. When conducting research the team should go by these following guidelines. 1) Always get permission in any type of research if it is in the field and is required. 2) Do not do anything that would cause harm. This is to include physical and emotional. 3) Be careful how surveys are worded so no offense is taken by the participants. 4) Never let your personal biases and opinions get in the way. 5) Make all surveys and feedback anonymous if possible. 6) This is very important when dealing with ethics, always report your findings accurately and never take them out of context. Purpose of Research and Hypothesis “In any organization, managers at all levels need accurate and timely information for managerial decision making. Whether the decisions made are at technical, tactical, or strategic levels, good, accurate, and timely information always leads to better decisionmaking. Gathering of information is done through a sound and scientific research process (Marilyn & Helms, 2006).” The purpose of the research is for Apple to determine information necessary to continue developing new products and services that surpass competitor products and achieve a high level of customer satisfaction. Information obtained should focus heavily on consumer feedback as to what they like/dislike about Apple products and changes or new services they would like to see in future product development. After obtaining required information about competitor products Running head: RESEARCH PROPOSAL Part 1 5 and receiving consumer feedback, Apple should be able to develop a hypothesis that outlines the type of products and services needed to remain the leader in technological advancement. Conclusion Technology is a very competitive field and companies need to do what they can in order to make sure that they are delivering what consumers want. Apple has a great opportunity to find out how consumers feel about not only Apple products but their competitor’s products as well. By performing a massive survey campaign to get feedback from consumers, they are making sure that Apple stays in the forefront in technological products and giving consumers what they are looking for. Apple will be able to make changes to current products and also get ideas for new products, especially when researchers ask probing questions. The survey design is the best design at this point for Apple to get the information needed to remain at the top and competitive. Running head: RESEARCH PROPOSAL Part 1 6 Reference Cooper, D. R., & Schindler, P. S. (2011). Business research methods (11th ed.). New York, NY: McGrawHill Irwin Marilyn, E., & Helms, M. (2006). Research Methods and Processes. Encyclopedia of Management, (5th ed), 751 – 757
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