QNT 561 week 5 Sampling Process
QNT 561 week 5 Sampling Process
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Date Created: 11/14/15
Running head BUSINESS RESEARCH PROJECT PART 4 Business Research Project Part 4 Sampling Process and Data Analysis QNT 561 Applied Business Research amp Statistics University of Phoenix December 9 2013 BUSINESS RESEARCH PROJECT PART 4 2 Blackberry Business Research Plan Blackberry was once the leadership in the cell phone industry but today they are one of the least recognized manufactures for cell phones Team C will discuss how we plan to increase their revenue by indentifying what customers want and need to Choose Blackberry Inc as their cell phone provider over any other manufacture We have administered a survey and we will analyze it to see what customer think about Blackberry products Furthermore we will explain the final results of the survey and the various ways in which the survey will help us determine the changes the company will need to undertake to make Blackberry Inc once again the leading manufacturer in their industry The Sample Process The population will consist of former current and possible future customers Surveys will be emailed mailed or telephoned to the previously mentioned population The purpose of the survey is to determine the following 1 How can we increase sales revenue and consumer base 2 Do we need improved or increased focus on customer satisfaction What are our marketing and customer service strategies How can we enhance the Blackberry brand appeal to individuals and professionals What do we need to do to effectively compete with other cellular phone manufacturers What are the company39s future plans to stay on top of technological advances 9955 Each former current and possible future customer will be given a standard explanation of the reason for the survey An example would be BlackBerry values your opinion of our product and our services and would appreciate your time in completing our survey To process the survey our team believes that outsourcing the process by utilizing the services of Innovative Research Inc located in Omaha Nebraska to process the surveys for BlackBerry Inc This will BUSINESS RESEARCH PROJECT PART 4 3 elevate extensive cost of hiring and training personnel purchasing equipment and the cost of labor to email mail or telephone former current and possible future customers Because Innovative Research is a professional service that has eXperience in conducting surveys for many corporations and processing the information that they receive from the general public the metrics produced can be considered reliable While some of the survey will be received from former and current customers future customer opinions can be obtained from Innovative Research Inc Innovative Research have a number of employees that are paid to test products provide focus groups and give opinions on products Innovative Research employees are paid per project so the cost of a survey would be greatly reduced and reliable information will be received versus most of the information received from general public who may give false or misleading opinions of the BlackBerry products and service or may not give an opinion for the shear fact of not wanting to take the time to participate in a survey Survey Results The survey data for Blackberry was collected in an accurate and unbiased way The respondents are aware that their information will be tied to their names in this report and used for future projections that will benefit Blackberry 1 What features are most important to you in a wireless phone select all that apply Brenda Calderon Touch Screen Processing Speed Battery Life Camera Quality Sound Quality Suketha Evans Processing Speed Battery life Pauline Ellis Camera Quality Storage Easy to use Security Krista Singleton Processing Speed Battery Life Camera Quality Storage Apps amp Media ie Games songs extras Internet BUSINESS RESEARCH PROJECT PART 4 4 Tom Walker Touch Screen Processing Speed Battery Life Calendar Camera Quality Storage Apps amp Media ie Games songs extras Internet Sound Quality Easy to use Security Safety Features ie Bluetooth 7 2 Have you ever owned a BlackBerry and how do the deVice features compare to your current smart phone Brenda Calderon Don t Know Suketha Evans Somewhat Comparable Pauline Ellis Somewhat Comparable Krista Singleton Barely Comparable Tom Walker Barely Comparable 12 14 BUSINESS RESEARCH PROJECT PART 4 quot V o39U39II IU39INU39IUU O 3 How comparable are Blackberry prices with competitors such as Android and Apple Brenda Calderon Somewhat Comparable Suketha Evans Very Comparable Pauline Ellis Somewhat Comparable Krista Singleton Somewhat Comparable Tom Walker Somewhat Comparable l NUU O CDU39Il U39lU39JkJU39lgt 4 Who is your current cellular provider Brenda Calderon A T amp T Suketha Evans Verizon Wireless Pauline Ellis Sprint BUSINESS RESEARCH PROJECT PART 4 6 Krista Singleton A T amp T Tom Walker AT amp T I Sprint I Verizon I ATampT I 39FMobiIe l Other 5 Rate the following from 1 to 4 based on What you use the most 1 least 4 most Name Data Picture Text Cellula 5 Messages r Minutes Brend 1 3 2 4 a Calderon Suket 1 3 2 4 ha Evans Paulin 2 1 4 3 e Ellis Krista 1 2 4 3 Singleton Tom 2 4 3 1 Walker 6 Do you have a personal andor business cellular device BUSINESS RESEARCH PROJECT PART 4 7 Brenda Calderon Personal Suketha Evans Personal Pauline Ellis Personal Tom Walker Both Krista Singleton Both I Personal I Business I Both 7 How often do you use your cellular device for browsing the internet GPS or online purchases Brenda Calderon Frequently Suketha Evans Frequently Pauline Ellis Occasionally Krista Singleton Frequently Tom Walker Frequently Frequently Occasionally Seldom Never BUSINESS RESEARCH PROJECT PART 4 8 In the last 6 months how many advertisements have you seen for Blackberry Brenda Calderon l 3 Ads Suketha Evans 1 3 Ads Pauline Ellis 1 3 Ads Krista Singleton 1 3 Ads Tom Walker 0 Ads 0 Ads 13 Ads 47 Ads 8 or more Ads 9 Do you feel that the BlackBerry offers comparable features and accessories as Apple iPad ASUS and Microsoft Surface Tablet Brenda Calderon Barely Comparable Suketha Evans Somewhat Comparable Pauline Ellis Somewhat Comparable Krista Singleton Barely Comparable Tom Walker Not Comparable BUSINESS RESEARCH PROJECT PART 4 9 10 When purchasing a new Blackberry Smartphone which is likely to in uence your purchasing decision select all that apply Brenda Calderon Features Size Suketha Evans Price Features Size Pauline Ellis Price Features Krista Singleton Price Product Features Option Tom Walker Features Option 7 6 5 4 3 2 V i 1 V 11 If you are a current BlackBerry owner how likely are you to purchase a newer model in the future Why or why not Please eXplain in a short answer Brenda Calderon I have never owned a Blackberry and do not care to purchase any in the future BUSINESS RESEARCH PROJECT PART 4 12 10 Suketha Evans Pauline Ellis I was a previous BlackBerry customer and it is very likely for me to purchase a newer model in the future Krista Singleton I have never owned a Blackberry before and probably wouldn t switch from the apple Brand Tom Walker I was never a previous BlackBerry customer and it is very likely I will never purchased one I don t care for any of the models that they have and they don t have the touch screen that I prefer What are important customer service aspects of your current cellular provider Please explain in a short answer Brenda Calderon The most import customer service aspects of my current cellular provider would be time that I spend on the phone with them They answer my questions on a timely manner and I am not on hold for a long time They resolve my issue and they make sure that it does not happen again Suketha Evans Pauline Ellis 24 hours per day 7 days a week automotive account help is available Also technical support trouble shoots with you 247 when issues arise And friendly customer service representatives that answers billing and other phone related questions promptly Krista Singleton Prompt answer time knowledgeable staff competitive prices large coverage or service area Tom Walker 247 automotive account help is available Technical support trouble shoots with you 247 is a service as well that I prefer Friendly customer service representatives that answers billing and other phone related questions promptly The survey was conducted with five people we have concluded that one of the features that it a must have would be the processing speed and battery life By making the necessary changes with the answers provided we will increase sales revenue and consumer base One of the main things that we noticed with the survey responses is that there are not many ads marketing the product We will focus on conducting more marketing to entice consumers to make the switch from their current provider to Blackberry However we will need to improve the focus on customer satisfaction and provide what customers want to see Blackberry offer such as a better quality of touch screen and more features Conclusion BUSINESS RESEARCH PROJECT PART 4 11 In conclusion Team C would like to ensure that Blackberry will be at the top of the list once again for the cell phone manufacture In order to ensure that Blackberry will be at the top is to listen to what the customer s want manage marketing customer satisfaction and or strategies different ways to enhance the brand appeal and how to compete with competitors All of these criteria s are important and the survey that was administered focused on these options As discussed one of the features that will be changed is processing speed and battery life The company will also step up the marketing strategies to the viewers to discuss the new and improved Blackberry The research that was done has shown that the criteria s provided will ensure that Blackberry will be one of the top of the manufactures in the industry
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