QNT 561 BlackBerry Research Paper Part II
QNT 561 BlackBerry Research Paper Part II
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Date Created: 11/14/15
Running head BUSINESS RESEARCH PROJECT PART II BLACKBERRY Business Research Project Part 11 BlackBerry QNT 561 Applied Business Research amp Statistics University of Phoenix November 25 2013 BUSINESS RESEARCH PROJECT PART II BLACKBERRY 2 Blackberry Business Research Plan Blackberry leadership and management have identified several key dilemma s Which have contributed to recent consumer and sales decline The leadership team has formulated a plan to identify issues survey customers and discover and implement resolutions to bring organizational success back to the Blackberry brand First the company will identify the dilemmas at hand and What resolutions are needed Second consumers to be surveyed will be identified and questions will be formulated for easy questionnaires that obtain valuable information to improve current Blackberry products and services Third survey results will be compiled and evaluated for trends and consumer demands Finally survey information will guide management to improve current and future Blackberry products to entice consumers and professionals back to the brand and increase revenue Research Questions Addressing the Dilemma of BlackBerry Blackberry has seen decreased revenue consumer base and customer satisfaction with its products over the last few years Leadership has identified that the company needs to improve sales bring Smartphone consumers back to the Blackberry brand and exceed customer expectations for wireless technology BUSINESS RESEARCH PROJECT PART II BLACKBERRY 3 Management has discovered the following dilemmas the organization faces and the improvements that need to be made Management questions are the restatement of the management dilemma in question form Cooper amp Schindler p 112 Through business research and customer surveys leadership will find answers to these issues and work on resolutions to bring the organization back to the forefront as a strong competing wireless phone manufacturer The team has developed a set of questions that must be answered to complete the task of making BlackBerry the premier leader in cell phone technology 1 How can we increase sales revenue and consumer base 2 Do we need improved or increased focus on customer satisfaction 3 What are our marketing and customer service strategies 4 How can we enhance the Blackberry brand appeal to individuals and professionals 5 What do we need to do to effectively compete with other cellular phone manufacturers BUSINESS RESEARCH PROJECT PART II BLACKBERRY 4 6 What are the company39s future plans to stay on top of technological advances Population and Samples for our research During the time when Blackberry was on top one of their biggest blocks of customers were executives government employees managers and public sector workers This niche was comprised mostly of people twenty five and over and was firmly in the grips of blackberry They lost this market and the potential new younger market because of complacency unchanging culture and lack of innovation Our team will focus on recapturing this market igniting a dynamic culture and begin to innovate with new and exciting products that will appeal to younger people under twenty five years of age A BlackBerry Smartphone is the most suitable mobile device for government employees because it is data oriented and carries superb features that justify the security of data As a case in point former Governor J eb Bush strongly advocated for BlackBerry Smartphone use among government employees especially in connection with emergency responses Custom Solution Group nd as well as updating important records BUSINESS RESEARCH PROJECT PART II BLACKBERRY 5 automatically In regards to managers from both the upper and lower level they may use the device to establish organizational imperatives such as cost savings and other environmental concerns It is not an easy task to bring in new customers to any business organization and keep the existing customers However with the right strategy the team will find new customers for BlackBerry and ensure that they remain loyal For example the team will advertise the product on websites newsletters magazines and establish bloggers about the new and exciting company Therefore readers will not resist reading In addition special offerings and discounts will be offered to target potential customers Another strategy that we will embark on is to increase the customer experience and customer satisfaction so our prevailing customers will act as referrals so they can tell a friend about the company and its products Whenever a purchase of a product is made a special discount will be offered The Data Collection Process and Format of the Survey Process Researchers today use various ways to conduct a survey to gather raw data on many different issues Surveys can take on different forms and be conducted in different settings Matthew Schieltz 2013 Team C will be formatting our survey in a Short Answer Question which is a format that gives the consumer the BUSINESS RESEARCH PROJECT PART II BLACKBERRY 6 freedom to express what they think of the products and make suggestions of what could be changed and what they like to see the company offer The basic item content that we will focus on is what consumers would like to see Blackberry Inc offer in their new product lines of Smartphones tables and accessories For example the survey will be made up of questions such as the following 1 As a consumer what features would you like to see Blackberry Smartphone offer 2 As a consumer do you feel that the BlackBerry offers the same features and accessories as Apple iPad ASUS and Microsoft Surface Tablet Please eXplain 3 When purchasing a new Blackberry Smartphone which is likely to in uence your purchasing decision price product features options accessories size service area plan options 4 As a current BlackBerry owner how likely are you to purchase a newer model in the future Why or why not Distribution of the Survey The survey will be distributed and collected in an electronic survey which utilizes the internet to gather information researchers need By electronically collecting the data will help us gather more qualitative opinion based answers BUSINESS RESEARCH PROJECT PART II BLACKBERRY 7 This Will help us identify What consumers think and want from the Blackberry products and allow us to make the necessary changes to make Blackberry Inc hold a higher position in the cell phone industry Conclusion Team C has developed a plan to boost The BlackBerry Company back into the forefront of the cell phone business Team C has developed research questions concerning the dilemma of The BlackBerry Company that need to be addressed utilizing research statistics for the company to have an honest internal view of itself The next step is to have an external view or a customer s view of our company and its products Utilizing basic Population and Samples statistic surveys for our research to determine how BlackBerry can improve its products and company brand name The format of the surveys Distribution of the Survey Data Collection Process Will all be done electronically This Will assist the actuators in compile the data and fore mating it in a manner that is easily understood Team C believes that this is the best process to develop metrics that Will put the BlackBerry Company in the forefront of the cell phone business BUSINESS RESEARCH PROJECT PART II BLACKBERRY 8 Reference Custom solution group nd A strategy for governmental workers Retrieved on November 24 2013 from blackberrycom Cooper D R amp Schindler RS 2011 Business Research Methods 11th ed New York NY McGraW HillIrwin Schieltz M 2013 Survey Types Retrieved on November 23 2013 from httpWWWehowcominfo7753542survey typeshtml
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