MKT421 Wk 5 DQ 3
MKT421 Wk 5 DQ 3
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This 0 page Study Guide was uploaded by expert Notetaker on Monday November 16, 2015. The Study Guide belongs to a course at a university taught by a professor in Fall. Since its upload, it has received 15 views.
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Date Created: 11/16/15
Role of Technology in Marketing Technological developments have altered the whole world in today s modern times It has also affected the marketing techniques in numerous ways Haegele 2001 One can get required info about any company or its products round the clock and in just a few clicks from official or unofficial websites It has knit global buyers and global seller together Communication techniques have also changed with the changes in technology It has also brought a lot of ease in the process Customers can now share the information they gather with their friends and other people Another advantage that now companies can design custommade products in the light of direct mails of customers Roberts Bly amp Feit 2000 Types of New Technologies Advancements in technological fields are very quick and companies are eager to use them for their benefit Below are some of the technologies used RFID Radio Frequency Identification for logistic and supply chain management RFID technology is used by large organizations to manage their logistic systems and supply chains at a global level Shepard 2005 Online Marketing and Direct Mails most of the organizations today are using email and internet to promote their products and services Biggest living proof of online marketing is the existence of eadvertisements and emarketing Haegele 2001 Another tool that is frequently being used to spread awareness and promote products is the email sent directly to the customer Social Media Marketing Social media websites like twitter and facebook are also being used by companies in order to gain exposure and do promotion of their products Roberts Bly amp Feit 2000 Its biggest example is WalMart customers of WalMart are updated through facebook and twitter about the latest product deals WalMart 2010 SAP for Logistics Management SAP is another example of great technological progress that is used to manage the supply chain of an organization Shepard 2005 Viral Marketing many companies use Viral marketing to promote their products and serVices at social networking websites In this method word of mouth is normally used to spread the word about a certain product or serVice This helps in increasing the customer base as well References Haegele K 2001 EAdvertising and EMarketing Online Opportunities USA The Rosen Publishing Group Roberts S Bly R W amp Feit M 2000 Internet direct mail the complete guide to successful email marketing campaigns USA McGrawHill Professional Shepard S 2005 RFID radio frequency identification USA McGrawHill Professional WalMart 2010 Retrieved July 23 2010 from httpwwwwalmartcom How has technology impacted marketing What types of new technologies are organizations using to market their products and services to both buyers and sellers If we look just a decade back we can see that everything has so radically changed that it is difficult to comprehend Main reason behind all this change is the technology that has not only altered the life of a common person but also the ways in which we do business An online store is the perfect example to consider It can be set up to sell the products or just to pass information to customers so that they can purchase it from a nearby store We all know that Amazoncom started as a seller of books and now has expanded to a wide variety of goods Benefits of the Company a Amplified demand b Cost effective global reach c Cost effective marketing and promotion Consumer benefits Lots of choice Better information Reduced prices Convenient shopping cop s
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