MKT421 Wk 1 DQ 1
MKT421 Wk 1 DQ 1
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This 0 page Study Guide was uploaded by expert Notetaker on Monday November 16, 2015. The Study Guide belongs to a course at a university taught by a professor in Fall. Since its upload, it has received 14 views.
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Date Created: 11/16/15
What is the definition of marketing What are the benefits and drawbacks of incorporating marketing into the sales function of an organization Do you think that marketing should be included as part of the sales organization within a company Explain why or why not What is the definition of marketing Marketing is about identifying and meeting human and social needs One of the shortest good definitions of marketing is meeting needs profitably Kotler amp Keller 2009 p 5 Perrault Cannon and McCarthy 2009 see marketing as all the steps in identifying the customer s needs and fulfilling them through products services and the similar What are the benefits and drawbacks of incorporating marketing into the sales function of an organization Major benefit of incorporating marketing into the sales Will be increase in sales figures Marketing can provide us with some great ideas but great ideas do not sell by themselves one must know how to attract people into buying something In this regard alliance of sales and marketing team can prove to be a Winning combination The drawback of this combination may be the negative effect on cooperation and coordination the sales force thinks product managers set prices or sale quotas too high or the advertising director and a brand manager cannot agree on an advertising campaign Kotler amp Keller 2009 p 24 A harmonious working relationship should exist between members in order to achieve the desired success Do you think that marketing should be included as part of the sales organization within a company Explain why or why not I am certain that marketing should be combined with sales function in an organization They both complement each other marketing gets people interested and sales people get people to buy the products That is Why it is difficult to differentiate between sales and marketing department in large companies Reference Kotler P amp Keller KL 2009 Marketing management 13th ed Upper Saddle River NJ PrenticeHall Perrault WD Cannon J P amp McCarthy E Jr 2009 Basic marketing A global managerial approach 17th ed New York McGraW Hill
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