MGT 330 Week 3 Individual Assignment Management Planning Paper
MGT 330 Week 3 Individual Assignment Management Planning Paper
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Date Created: 11/16/15
Planning 1 Management Planning Paper Altria Group Inc XXXX MGT 330 Planning 2 2122010 Planning is a vital function to be considered by companies large and small when traversing the various steps in running their businesses Traditionally however large companies have been on the forefront of strategic planning implementation Such companies face several internal and external factors that have an impact on their organization as a whole but more specifically the planning function of management These factors are often broad and can include issues such as ethics legality and social responsibility The Altria Group Inc is a company that is often scrutinized on the basis of ethical and social issues and these factors have a great impact on organizational planning Previously known as The Phillip Morris Companies Altria Group Inc produces a wide variety of tobacco beer and food products Altria sells some of the world s most successful and bestknown packaged goods Altria s Philip Morris divisions make several leading cigarette brands and other tobacco products in the United States and internationally The Philip Morris USA division is the nation s leading cigarette manufacturer Altria s food division Kraft Foods Inc produces a variety of popular cereals prepared foods and beverages Altria is also the major shareholder in SABMiller plc formerly known as the Miller Brewing Co which makes some of the bestselling beers in the United States and in the world Altria is based in New York City The cigarette brands produced by the Philip Morris divisions include Marlboro Virginia Slims Chesterfield and Basic Kraft Foods is one of the world s largest food companies Its brands include Kraft Maxwell House Oreo and Oscar Mayer Microsoft Student 2008 DVD 2007 Altria has come under fire from just about every direction ranging from accusations of excessive political lobbying being named as a defendant in several tobacco related lawsuits and developing a harmful and unethical tobacco advertising campaigns among other things When a Planning 3 company must deal with such heated issues every facet of management planning is affected When companies are faced with severe ethical issues or social backlash management teams must scramble to review and revise their comprehensive business plans This may include redefining their company image to the public via strategy implementation or reaffirming their social responsibility by disclosing past problems while and offering new solutions Like all business decisions these actions should be based on a formal planning stage Most obviously when a company is accused of several unethical actions the company s management team should be looking back at step one of the strategic planning phase which is to establish a mission vision and goals A mission is a clear and concise expression of the basic purpose of the organization It describes what the organization does who it does it for its basic good or service and its values Thomas S Bateman 2009 Considering all of the ethical scrutiny aimed at Altria it would have been a wise business decision to review their mission statement and reevaluate their goals and values Customers and share holders react negatively to organizations with ill reputations and so Altria s management would have had to consider even the most infantile stages of their strategic planning From this point a new general strategic plan could be formed Perhaps Altria s executives decided to establish a long term goal to improve their company s image If this were so then Altria could use the tools of strategic planning to lay the foundation for their upcoming planning phases For example social analysis could be used to determine current political and social issues and their effect on the well being of the company If strategic planning involves formulating a plan to achieve a long term goal then tactical planning divides a long term goal into smaller specific goals Tactical planning though shorter term than strategic planning often has a horizon time of 12 years Tactical plans often focus on the actions that must be taken for a strategic plan to succeed For Altria this could mean relying Planning 4 on their marketing VPs to devise and launch a positive ad campaign in order to improve company image For example Altria was named one of the quotTop Ten Greenwashersquot in 2003 by the Earthday Resources for Living Green The company was cited for its use of nature photos in its advertising to create the image that Altria is committed to among other things protecting the environment The report claims however that in actuality the company39s products pose significant risks to public health and the environment Knowmoreorg 2009 Also in 2003 Philip Morris changed its name to Altria Group Inc The name change was approved at a shareholders meeting the previous year Observers noted that the name change was intended to distance the company from its tobacco heritage Microsoft Student 2008 DVD 2007 These are examples of actions that support a long term strategic goal but were most likely ironed out during a midlevel tactical planning phase before being executed Operational planning involves procedures involved at lower levels of the planning stages and often incorporates day to day strategic decisions This level of planning would most likely focus on marketing staff tasked to support Altria s ad campaign or perhaps Altria s legal department Operational planning focuses on creating short term goals in support of Altria s long term strategic and tactical plan Like all internal and external factors ethical issues often have a profound effect on the planning phases of an organization Altria has apparently taken planning quite seriously in the midst facing such issues and continues to profit in lieu of trying times Bibliography Knowmoreorg 2009 Altria Inc Pro le Retrieved Feburary 12 2009 from Knowmoreorg httpwwwknowmoreorgwikiindexphptiteAItriaGroup 2CInc Microsoft Student 2008 DVD 2007 Altria Group Inc Redmond WA USA Planning 5 Thomas S Bateman S A 2009 Management Leading amp Collaborating in a Competitive World Eighth Edition McGrawHill a business unit of the McGrawHill Companies Inc
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