STRATEGIC PLAN PART I
STRATEGIC PLAN PART I
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Date Created: 11/17/15
STRATEGIC PLAN PART I CONCEPTUALIZING A BUSINESS Strategic Plan Part I Conceptualizing a Bu 3amp University of Phoenix BUS475 Dr Laura Pog Concepwg us1 A According to Pearce and Robinson strategic management is the set of decisions and actions f v that result in the formation and implementation of plans considered to achieve a company s V objectives Organizations use project management to implement strategic plans A significant body of AA I knowledg and training exists to support project management best practices v A A To improve project marEger performance and thereby increase project success rates the behavior of project managers must change The project manager needs someone with a history of successful project implementations to help identify and correct bad habits The project manager needs someone who understands how to change behavior The project manager needs a coach Healthy Place is a therapy store focused upon relaxation as an help in healthy living Healthy Place provides a variety of products tools and techniques for customers to practice at home relaxation therapy These products include body and cosmetic services aroma therapy products re exology perfumes and candles The achievement of a healthy balance of mind spirit and body is Healthy Place s focus Mission Statement Healthy Place is chosen to service a variety of customers including varyin competitor for spas The store will have an technique used by many for stress ma a e an oping These guided images will be available for customers to use r at home therapy Healthy Place mission statement is to provide the hig of products and services for at home relaxation therapy with our di e 0 products tools and techniques in order for the customer to achieve a hea h ance o mind spirit and body ate a worldwide standard network of project management coaches focused ormance of project managers worldwide Our products will 1 te the value of project management coaching 2 Provide guidelines for the best practices of project management coaching 3 Ensure the highest quality of project management coaches through an independent certification credential 4 Define the technological platform needed to support effective project management coaching 5 Connect credentialed coaches to project managers and organizations seeking project mangaement performance improvements 6 Ultimately our aspiration is to become the world s leading membership association for project management coaching Organization Vision This will be achieved by the compan doing all the above Healthy Place en lly become a company that is embodied with values and principle Values are standards 1ch striv to achieve Values are practical habits that enable e direct emphasis on the company s values in the strategic planning process Culture Social Responsibility and Ethics Healthy Place will have a value orientated culture that will place direct stress on the many different cultures of its potential customers incorporating the cultural experiences and needs into the store The stores will have a multi cultural feel and style offering customers a wide range of aromatherapies and candles that embrace and represent the different cultures in society For instance the company will offer a wide range of scents and spices that are widely used in India to relieve stress and promote a healthy balance Healthy Place will also place their values of integrity and honesty above everything else when dealing with their om s Healthy providing society with programs that give lace will create a unique partnership with the community which wil ns a pression of the company s values and respect for others ation Strategic Direction Strate ic ction can be defined as the plans made or the actions taken by the company 39 t the company to fulfill its intended mission purpose and vision When a co its vision goals beliefs values and mission it gives the company a direction to move and grow This direction will allow everyone including the employees and owner to know what is eXpected from the company and how to achieve those goals When Healthy Place defined its mission vision and values the company has ultimately has built an action plan that will adhere to the values while striving to achieve its goals and vision Customer Needs and Competitive Advantage Healthy Place Vision for the company is to provide a relaxed comfortable atmosphere where customers will feel at home while making their purchases The overall mission of the company is to provide a store with a welcoming atmosphere that is open to the public regardless of race gender or religion Healthy Place will place integrity and honesty above everyth e 6 when it comes to the customers The company s planning objectives and goals wil ave 39mpact on the company s strategic direction and how the company will do b ver next few years Part of the strategic planning process involves the conti he company s company will utilize a benchmark which is b an mission and value statements to measure and determine the decisions that 1 d to be made These decisions will values which holds in re Lin h esty to be the highest and believes that every customer who The comp y s strategic direction will be based upon achieve the goals that are clearly defined in the mission and Vision statements The best way for to achieve is to review them continuously and make changes so that they are always determined to achieve their goals Reference Reamer J II RQbi nson B management Farmulatian and control 391 ed York