RES 351 Final Questions
RES 351 Final Questions
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Date Created: 11/17/15
1 Northwest Airlines applied mathematical models to determine which customers in its database were currently responsible for most of its profitability and which customers were not currently profitable but had similar characteristics to the most profitable customers Northwest Airlines utilized to identify these customers A computer programming B data warehousing C customer relationships management 2 Minute Maid sees research as the fundamental first step in any business decision and it created proprietary methods for conducting research At what level of the hierarchy of business decision makers does Minute Maid operate BMiddle tier C Base tier D Foundation tier 3 Which of the following questions is considered first when discussing a management dilemma A How can management eliminate negative symptoms B What does the manager need to know to choose the best alternative from the available sources of action C What is the recommended course of action 4 The goal of ethics in research is to B protect researchers from legal liability C identify What behavior is appropriate D ensure research sponsors fulfill their legal obligations 5 occurs when the participants are told only part of the truth or when the truth is fully compromised A Coercion C Informed consent D Debriefing 6 The process of stating the basic dilemma and then developing other questions by progressively breaking down the original question into more specific ones is called the A research question C management dilemma D management question 7 The fundamental weakness in the research process is B identifying a awed sampling frame C misdefining the target population D failing to identify all relevant secondary information 8 Which type of management question asks what do we want to achieve A Choice of purpose B Evaluation of solutions C Troubleshooting 9 In the Southeast the potato chip market share held by the Lays brand is 46 This is an example of A a research question C a relational hypothesis D an explanatory hypothesis 10 An increase in hours of television viewing leads to increases in the sales of snack foods This is an example of a A research question C correlational hypothesis D causal hypothesis 11 To be categorized as a customer an individual must have a history of shopping at the establishment at least twice before the start of the study with expenditures of more than 10 This is an example of A a hypothetical construct B a conceptual scheme D a dictionary definition 12 James is entering data on client gender Because the values entered re ect male or female this variable is A discrete C continuous D ratioscaled 13 Which variable in an experiment is the variable expected to be affected by the manipulation B Extraneous variable C Moderating variable D Independent variable 14 Qualitative research seeks to theory while quantitative research it A examine interprets C test understands D apply builds 15 Which of the following is true of quantitative research A It uses a nonprobability sampling method C Data analysis is ongoing during the project D Sample sizes are generally small 16 The use of a control group in experimentation A provides for the manipulation of the independent variable C minimizes the cost of experimentation D allows for discovery of the average effect of the independent variable in different situations 17 What is the first step in conducting an experiment A Specify the levels of the treatment B Choose the experimental design C Control the experimental environment 18 Data originating from studies that are conducted by others and created for a purpose different from the purpose of the study for which the data are being reviewed are called data A primary C quantitative D statistical 19 The goal of a formal study is to A discover future research tasks B expand understanding of a topic D provide insight 20 A scale is a scale that scores an object or property without making a direct comparison to another object or property A ranking C categorization D sorting 21 What type of data is produced by simple category scales B Ordinal C Interval D Ratio 22 is the extent to which a measurement tool actually measures what we wish to measure A Reliability C Practicality D Significance 23 The list of elements in a population from which the sample is drawn is known as the B population extent C database D sampling base 24 The process of ensuring the accuracy of data and their conversion from raw form into classified forms appropriate for analysis is called A coding B data entry D data measurement 25 involves assigning numbers or other symbols to answers so that the responses can be grouped into a limited number of categories A Editing B Data entry D Measurement 26 The standard error of the estimate is a type of measure of A central tendency B accuracy C significance 27 are summary descriptors of variables of interest in the population A Sample statistics C Systematic estimates D Standard errors 28 The measure of deviation from the mean such that cases stretch toward one tail or the other is called A kurtosis B platykurtic D ku 29 Which of the research questionshypotheses below is best answered using cross tabulations B What percentage of residents shop at the local grocery store C Is brand loyalty related to brand image D What happens to sales when prices drop 30 If a difference is not caused only by random sampling uctuations it is said to have A resistance C substantive significance D reasonable doubt
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