MKT421 Wk 1 DQ 3
MKT421 Wk 1 DQ 3
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This 0 page Study Guide was uploaded by expert Notetaker on Tuesday November 17, 2015. The Study Guide belongs to a course at a university taught by a professor in Fall. Since its upload, it has received 15 views.
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Date Created: 11/17/15
Select an organization with which you are familiar How does your selected organization use the different components of the marketing mix How does the marketing mix affect the development of your selected organization s marketing strategy and tactics How can your selected organization use quantifiable elements to evaluate monitor and control marketing effectiveness How does your selected organization use the different components of the marketing mix My selected organization GEICO insurance has a very successful marketing mix Price GEICO insurance has competitive rates that enable it to retain its customers Product Some of the companies in the market offer a very limited portfolio of insurance plans GEICO insurance on the other hand offers 15 different types of plans to its customers to stay in the competition Promotion Their advertising campaign is very clear and draws immediate interest Their slogan so easy a caveman could do it and the lovable gecko shown in the advertisement are the main spotlights Placement Just like other big names in the insurance business GEICO insurance is utilizing the power of internet to the full Now customers can get all the information online along with the quotes regarding GEICO s suitable insurance plans How does the marketing mix affect the development of your selected organization s marketing strategy and tactics GEICO puts forward a wide range of insurance plans at reasonable prices and attracts customers through brilliant marketing while using latest mediums such as internet presence and shopping This enables GEICO to have an edge over its competitors How can your selected organization use quantifiable elements to evaluate monitor and control marketing effectiveness Ratio between sales and advertising analysis of customer feedback and inclinedecline in relation of sales vs promotion can be used to assess scrutinize and control marketing effectiveness
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