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Exam 2 Study Guide

by: Lauren Shane

Exam 2 Study Guide J 396

Lauren Shane
International Communication
Dr. HyeRyoung Ok

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Exam 2 covers material from weeks 4-7
International Communication
Dr. HyeRyoung Ok
Study Guide
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This 5 page Study Guide was uploaded by Lauren Shane on Sunday December 6, 2015. The Study Guide belongs to J 396 at University of Oregon taught by Dr. HyeRyoung Ok in Fall 2015. Since its upload, it has received 324 views. For similar materials see International Communication in Journalism and Mass Communications at University of Oregon.

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Date Created: 12/06/15
J396 Exam 2 Week 4 International Communication Systems and Globalization Leandros amp Thussu amp McCloud What is a media system A system is an organized set of connected parts forming a complex organism Communication and media systems are private staterun or a mix of privatepublic systems they are interacting interdependent and interrelated Platforms print telecommunications intemet Major outlets Global print and wire services Reuters AP New York Times Syndicated Global broadcasting and cable systems BBC World Service Voice of America Radio China International Deutsche Welle Global Film Nollywood Bollywood Hollywood Global TV BBC and Channel 4 UK CBS US and Globo Brazil Discussion of Globalization Globalization is the economic technological cultural and political interconnection and interdependence between countries worldwide Economic political technological and cultural implications Globalization is partially westemization Neoliberal politics privatization and regulation Internationalization Emergence of global conglomerates who owns the media Extended global media networks Is a result of privatization and deregulation Convergence aka Digitization The ow of content across multiple media platforms The cooperation between multiple media industries Migratory behavior of media audiences Cultural Globalization and its effects Culture and cultural products are owing in a multidirectional manner Globalization is extending the basis of communication and cultural exchange Relationship between global and local is diverse gt glocalization Contra ow Media systems that act as an alternative system to the major international systems that have some world dominance Try to be representative of the public interests of their region Try to voice marginal and untold stories not covered by the dominant world agencies Examples Community or webbased radio AlJazeera TeleSUR Telenovela KWave J396 Exam 2 Deregulation in the US The US Senate Commerce Committee in 1981 approved a bill that would deregulate the broadcast industry It prevents the FCC from imposing again rules requiring minimum amounts of news and public affairs programming This change opened the way for mass media to form conglomerates concentrating broadcast air wave ownership among fewer stations w Choi amp UNICEF 13p Basic background info Regional divisions Far East South East Asia Central Asia Caucasus South Asia Population giants China India Indonesia Bangladesh Japan Historically Asia was the premodem center of civilizations but troubles by modern history wars colonialism Unresolved tensions in icted by cold war politics communist revolution and Korean War Most countries have democracy some have a central party rule China North Korea and some have a ruling head of state Japan Nepal India has a republic like US Individual media systems Print media Adopted western style in late 18th century early 19th India has 5000 dailies in 14 different languages China has 2000 dailies Newspapers India Dainik J agran and Dainik Bhaskar are largest circulated in Hindu Times of India The Hindu are largest in English China People s Daily People s Liberation Army Daily Shanghai Daily Most important agencies are Xingua and Zhongguo Xinwenshe Japan In 1861 rst newspaper was English Currently 120 newspapers Asahi Sankei Mainichi Film Since late 19th century but by 1930s most countries were watching movies in major cities Powerhouses India China Japan Korea Genres Animation Anime Samurai Martial Arts musicals drama action Radio Arrived in early 20th century and remains most important means of communication Ef cient to get info to illiterate in both urban and rural areas Television Arrived in 1950s as an educational project from UNESCO Developed at a slower pace in comparison to other regions J396 Exam 2 Discussion of panasian cultural regionalization contextarguments Establishment of panAsian media market Technological innovations VHS satellite channels Media liberalization Integral to the force of globalization Canton pop boom since the 1980s Korean Wave since late 1990s Strategies of Glocalization Channel V borderless broadcasting 1994 Satellite music channel owned by STAR TV Fox Local programming in local languages Serviced over 53 countries Expands to digital direct to home in 1997 Asian Movie Blockbusters Productioncoproductionregional global circulation of Korean amp Chinese blockbusters Shirz39 syndrome 1999 o the small sh that sank the titanic Received event status Koreanization of Hollywood Global style With local themes Rise of Chinese blockbusters Domination of American big lm in the mid90s Local themes weren t successful until Hero in 2002 Crouching Tiger 2nd largest market since 2012 Development communication A process of using communication to aid and facilitate the process of development Challenges Centralized mass media Topdown approach instead of bottoms up Lack of clarity of message Lack of community participation Lack of comprehensive needassessment Adopting one size ts all approach for every problem No monitoring or evaluation of the program Indian case media system in generalexamples of DCGaon Connection etc 0 Mainstream media caters to the urban elitist audience since they are the target audience 0 Covers issues Which are relevant to them because they are the revenue base 0 Not representative of issues that effect 70 of the population J396 Exam 2 Week 6 Latin America Fox amp Waisbord Basic background info regional geopolitics 24 countries and 12 islands 597 million people 75 live in urban areas Largest populations Brazil Mexico Smaller populations Saint Martin Saint Barthelemy Most countries gained independence in 19th century Legacy of caudillos DemocracyAuthoritarianismDemocracy 20th and 21st centuries In uence of US popular culture Disney in Latin America Primary direct and indirect investor throughout the 20th century currently competes with EU Good Neighbor Policy Roosevelt Condorito 1951 Individual media systems Printing press arrived in 1539 Newspapers 1790 Papel Periodico de Santa Fe de Bogota 150 subscribers 1792 El Mercurio Peruano 1810 Diario de Mexico 7000 copies daily 1812 Aurora de Chile Current 0 Globo El Mercantil El Heraldo La J omada Film 18961900 Radio 19221925 Television 19501960 Internet 19881992 TV industry Globo from Brazil Grupo Globo 4th TV programming exporter in the world Soap operas miniseries and specials Satellite feed to Americas Europe Middle East Africa Japan Mexico Televisa Argentina Telefe AzulTV ARTEAR Peru America Pantel Chile TVNacional Canal 1 Globalization in Latin America Consolidation of multimedia corporations Brazil Mexico Venezuela Entrance of global nancial companies global cable and satellite services and distributors The increase in the local production and export of television programming J396 Exam 2 Telenovela THE Latin genre of TV shows Primetime favorites and regional global export product Theme is con icts between individual and society class gender romance moral and social issues Mexico Televisa and Brazil TV Globo are major producers and exporters TeleSUR PanLatin American terrestrial and satellite TV network Intergovernmental engagement Aim to provide information to promote the integration of Latin America Tensions between local and regional and global hegemony over the ow of information


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