Popular in INTRO TO SPORT COMMUNICATION
Popular in Public Health
This 7 page Study Guide was uploaded by Danielle Gleason on Wednesday December 9, 2015. The Study Guide belongs to SPH-C 213 at Indiana University taught by Pedersen P in Summer 2015. Since its upload, it has received 202 views. For similar materials see INTRO TO SPORT COMMUNICATION in Public Health at Indiana University.
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Date Created: 12/09/15
Print Sport Communication Mass Media Sports Mass media 0 Serve to inform educate persuade entertain masses of sport consumers o Employ thousands involved in gather selecting processing presenting sports coverage to masses SSCM Print Notes 0 gatekeeping decide what is published and importance 0 Mark Cuban vs Bloggers I satisfy media cravers doesn t always appeal to brand gt help establish credibility 0 Pursue rumors and negative attention goal is not journalism no sources and credibility and rumors Newspaper Sports Coverage Symbiotic Relationship 0 Macro level structural organizational 0 Micro level relationships interactions gt Most common In uence of technology 0 fragmented media environment convergence 0 social media Source publicity directly to fans Broadcast sport media may have most in uence 0 But sport entities that receive consistent coverage by local dailies know that their bottom line is bolstered and sustained through the coverage info and hype by papers I Take care locals we read everything keeping composure 0 Newspaper I Maj or source of news 12 of adults read paper each day many purchase read for sports coverage Notes 0 Video Kirk Reynolds gt videos put together for players I Leaked videos and back re on culture and he lost his job Popular Sports News 0 Frank DeFord startup The Nationalgt lasts 1 year gt NOT anymore now Grantland Newspaper Sport Department 14OO Dailies 0 cutting High school sports Operations 0 Similar manner as the new side business etc Organizational 0 Sports departments range in size Professionals 0 Gather Select Process and Present Sports WritersPhotographers GA reporters correspondents stringers write reporters feature writers beats writers sports columnists 0 Top writers prestige salary eXperience on staff 0 Provide eXpert commentary 0 Position of power I Impact subjective analysis inform surprise entertain enrage Agatesmall fontsscores designers layout specialists graphic artists Editors 0 Executive deputy COPYcopy editor Headline night sports editors 0 Decision makers Gatekeepers 0 Editors Decision Making Process 0 Newsworthiness Oddity Prominence Urgency Relevance Con ict or Tension Impact Competition Instinct of editors Homologous Reproduction gt hire same type of people hire own kind Editors Editorial staff is given certain number of pages 0 Need to ll stories photos graph statistics agatesmall font statistics Day begins With editorial meeting gt what stories photos and graphics Layout Aspects of story assignment 0 Type Length Deadline Sidebars needed Process 0 Game is covered submitted to copy desk 0 Copy Editor reads edits adds headline 0 Night editor reads storyworks with layout artist Sports Journalism No 2 days are alike gt makes it appealingnew experiences and difficulties Often involves more than reporting athletesevents 0 Business Sociology Medical issues Agents amp Contracts Crime Practices I don t know the secret to success but I know the key to failure is trying to please everyone Qualifications of Sport Journalist Knowledge of sports 0 Open to all Executive sports editors females Strong Writing Skills 0 Experiencereading o Mastery of grammar and language 0 Avoid exaggerations cliches 0 Styles pull insustainlead Ability to create structure and write effective leads Versatility ability to write a variety of stories 0 Soft Human interest HardSerious Deep investigative Principles Associated with Sport Journalism Truthfulness and Accuracy Credibility 0 Credibility can be lost through errors bias sensationalism I college accidentally print profanity Objectivity amp Independence 0 Get all sides of story gt fairbalanceneutral perspective 0 Detachment Write to inform public not promote o Reliance on disclosure of facts I Bloggers article taken attribution payment permission Pressure Experienced by Sport Journalists 1 amp 2 Devotion to Craft 0 Extensive travel oddlong hours In season excesses Offseason obligations Deadlines 0 Stores must be sent by certain time 0 Impositions by editors can be overwhelming exhausting frustrating exhilarating Pressures 3 amp 4 Inequities in salary Unbalanced relationship between Sports Personnel amp Journalists 0 Different pressuresaccess depending on level 0 Symbiotic relationship Sometimes tilted Pressure 5 Cultivation of Sources amp Interviews 0 Beat Reporters I Tightrope I Break stories I Nurture source relationships I Establish network of sources and stay on top of every story Sport Journalists 0 Need to get participants perspectives 0 Right questions need to be asked 0 Locker room hazardous History amp Growth of Sports Communications Pro le of a Sport Communicator Grantland Rice 0 Set the agenda of culture 0 Famous Lead I Contribute to ascent of sport s popularity amp journalist coverage 0 Captivate public Trend 1 Change in Public Perception o Questioning of writer s professionalism objectivity ethics 0 Depression affected paper revenues salaries I OwnersPromoters paying road eXpenses gifts for positive coverage Trends 2 Newspaper Structure 0 Reorganized Separate Trend 3 Expansion Coverage Trend 4 Development of Radio 0 Papers had to compete with new medium I Radio led to gt realismobjectivity and air for verbal commentary 0 Universities teams conferences I fear radio would affect attendance I banlimit broadcasts lifted 36 I Indy 500 still enforces this Network Increases Sports Coverage 0 Enabled fans to eXperience sport instantly and visually gt propelled sports 0 Print Joumalist modify style and content to compete Women in the Field 0 more female reporters entered the scene I Locker rooms amp press box 0 Sexual Harassment Counter it Ignore it Flightleave In uence of Pete Rozelle Roone Arledge 0 NFL commish and ABC President I Technological inventions and advancements for TV sport coverage I In uenced Sport s development within the social fabric 0 Pioneers visions shaped TV sport coverage 0 Contributed to the development of sport marketing SC broadcasting 0 Used sport as powerful lucrative biz in TVcult Rozelle o Commish in 1960 gt Fledgling NFL 12 against each other 0 Imagined role TV could play in sport s popularity growth 0 League Think NFL s welfare brand I Importance of pooling broadcast rights together into one bidding package for networks gt Persuaded Congress to legalize singlenetwork contract forcing networks to compete for pooled rights I NFL properties League s independent marketer in 63 0 Merged NFLAFL in 1970 Arledge o Technological innovations to sports broadcasts I Instant replay slow motion handheld end zoneunderwater cameras 0 Monday Night Football 0 Epic Olympic Coverage 0 Breaking spot news on terrorism 0 Wide World of Sports 0 Recognized that stars sell O O Focused on storytelling drama action characters Captured the entertainment element in sports
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