3 Guest Speakers for Final
3 Guest Speakers for Final SPH-C 213
Popular in INTRO TO SPORT COMMUNICATION
Popular in Public Health
This 3 page Study Guide was uploaded by Danielle Gleason on Wednesday December 9, 2015. The Study Guide belongs to SPH-C 213 at Indiana University taught by Pedersen P in Summer 2015. Since its upload, it has received 119 views. For similar materials see INTRO TO SPORT COMMUNICATION in Public Health at Indiana University.
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Date Created: 12/09/15
Troy Arthur Director of Academic and Membership Affairs 20 years 0 O O O O O 0 risk management analysis amp writeinterpret rules gt easy understanding Favorite Part the people NCAA THE VALUE OF COLLEGE Sets rules and regulations for collegiate athletics 13 Organizations that are goveming along with NAIA amp Christians Autonomy 5 gt BIGlO BIG 12 PAC 12 ACC SEC National Office Indianapolis gt legislative process Washington DC office work with congress NCAA Values 0 Academics educate at high level gt assist in graduating with degree I Academic Standards I Academic Progress Rate measure introduced by NCAA to track student athletes chances of graduation I NCAA Graduation Success Rate show proportion of student athletes on given team Who earn degree I 810 college athletes earn bachelor s degrees I Can NOT legislate classesdegrees Enforcement Investigate and present facts gt organization determines conclusion Employee Attributes I Leadership Inclusion Communication Collaboration Accountability Governance Structure I 1 President 2Director of Athletics 3Faculty Members 4 Student Athletes Revenue I 11 year contract and 6Billion dollar deal with CVS turner I 096 per dollar goes back to members I 4 operating eXpenses and rainy day Fund FACTS 0 20 of student athletes are 1st generation college students 0 New sport added Sand Volleyball 0 90 NCAA Championships I Goal gt increase championships gt more revenue more opportunities 0 Doing a lot of comprehensive research on concussions and Why they occur 0 Division 1 gt 3 subdivisions I Bene ts Vote gt What organization administers and enforces Hope Zeller DistinXion gt Zeller Family program nonpro t President Luke Zeller Graduate Notre Dame amp NBA Basketball Hope Zeller VP Marketing and Director of Cheerleading Startup 2009 originally named Summit 0 Main of ces Bloomington IN amp Washington IN 50 Interns Summer Camps gt Basketball amp Cheerleading 0 Feeder Systems 1 day 3 day Overnight Inner City Camps CHAMPIONS Character Honesty Attitude Motivation Perseverance I am responsible Optimism Network Save others Sports Comm Balance Upholding your brand amp Providing to customer Effective communicator o 1 Who you re talking to 0 2 When 0 3 Where 0 4 How to 0 5 What s important to them Social Media Objectives Encourage Entertain Engage Inform Drive Sales Target Market Southern IN Families Moms Small townrural amp Middle Class Kids2nd8th Grade Value Character and family relationships Sarah Braslow Part 2 Why Do People Participate in Fantasy Sport 0 Achievement Arousal Social Sport Competition Ownership Pass time Escape Surveillance Uses and Gratifications Theory Proposes that users select media based on satisfying a need gt gratifications for using mass media outlets include 0 Entertainment Surveillance Interaction Communication Social Relaxation Escape Information Learning Primary Motivation Factors for Online Sport Consumption 0 Convenience Information Diversion Socialization Economic Motive Results gt Four major themes for message board users 0 Logistical Conversation Socializing Surveillance AdviceOpinion
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