Study Guide Midterm II
Study Guide Midterm II MKT 203
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This 0 page Study Guide was uploaded by Petey Martin on Thursday December 10, 2015. The Study Guide belongs to MKT 203 at University of Rochester taught by HOPE V in Summer 2015. Since its upload, it has received 12 views. For similar materials see PRINCIPLES OF MARKETING in Marketing at University of Rochester.
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Date Created: 12/10/15
Petey Martin Outline DOING Marketing Tactics 0 0000000 Review Chapter 11 Brand Equity amp Value Chapter 13 Product Managing 1 Brand amp 2 Product Lines Chapter 14 Designing and Managing 3 Services Chapter 16 Pricing Strategies Chapter 17 Channels Value Chains Logistics Virtual Markets Chapter 18 Channels Value Chains Logistics Virtual Markets Chapter 19 Communications Managing Integrated Marcom Chapter 20 Mass Media Advtg Sales Promotion PR Chapter 22 Direct Contact Database Smart Mktg Viral Design What s Cool MKT 203 Midterm Study Guide Chapter 13 amp 11 Chapter 14 Chapter 16 Chapter 17 amp 18 Chapter 19 Chapter 20 Chapter 22 Design What s Cool
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