New User Special Price Expires in

Let's log you in.

Sign in with Facebook


Don't have a StudySoup account? Create one here!


Create a StudySoup account

Be part of our community, it's free to join!

Sign up with Facebook


Create your account
By creating an account you agree to StudySoup's terms and conditions and privacy policy

Already have a StudySoup account? Login here

Mass Media Week 12

by: Jocelyn

Mass Media Week 12 MMC2604


Preview These Notes for FREE

Get a free preview of these Notes, just enter your email below.

Unlock Preview
Unlock Preview

Preview these materials now for free

Why put in your email? Get access to more of this material and other relevant free materials for your school

View Preview

About this Document

Books and The Power of Print
Mass Media and You
Darlena Cunha and Steve Orlando
Class Notes
25 ?




Popular in Mass Media and You

Popular in Communication

This 5 page Class Notes was uploaded by Jocelyn on Wednesday April 6, 2016. The Class Notes belongs to MMC2604 at University of Florida taught by Darlena Cunha and Steve Orlando in Spring 2016. Since its upload, it has received 27 views. For similar materials see Mass Media and You in Communication at University of Florida.


Reviews for Mass Media Week 12


Report this Material


What is Karma?


Karma is the currency of StudySoup.

You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!

Date Created: 04/06/16
Thursday, March 31, 2016 Mass Media Week 12 Social Media: Ryan Morejon - What is social media? • Old Media: one way • New Media: 24/7 - Constantly evolving - Why is it important to engage the audience? • Humanize the brand - Increase Word of Mouth • Paid - What we say in traditional and digital ads • Owned - What we say on website, Facebook, and twitter • Earned - What they say about us everywhere - Use social as a human • Discover what you like about it, and then do that as a brand • Be creative with your content • Take more showers - Dos and Donts for social • Do: be awesome • Dont: be an asshole 1 Thursday, March 31, 2016 Guest Speaker: Reggie Grant - How does mass media affect the evolution of language? - Mass Communication: when individuals and entities relay information through mass media to large segments of the population at the same time - What is culture? • Body language • Culture is constructed and maintained through communication • The learned behavior, language, attitudes of a group of people - Language • Catfish: early origin - Christian stories • Tale of Faust, Mephistopheles • Parable of the Leaven - Cod Shipping in Europe and North America - Famous Movies Quotes Number 1 • Say hello to my little friend —Scarface - Famous Movies Quotes Number 2 • I’m the kind of the world - Famous Movies Quotes Number 3 • I’ll be back - Famous Movies Quotes Number 4 • Show me the money - Famous Movies Quotes Number 4 • I see dead people - Watergate: President Richard Nixon Words added to the dictionary 2 Thursday, March 31, 2016 - Muggle added to the dictionary - Meatspace: the physical world, as opposed to virtual world - Catch 22: a dilemma or difficult circumstance from which there is n escape because of mutually conflicting or depending conditions - Swagger: Henry IV - Bling bling: flashy jewelry worn especially as an indignation of wealth - Bootylicious - Crunk - Twerk - Bada bing - Doh - Mini-me - Bucket list - Selfie - Photobomb - LOL 3 Thursday, March 31, 2016 Books and The Power of Print - 200 BC: Papyrus - 1000 BC: - 350 AD: First book made by the Romans who cut and sewed sheets of parchment and bound with thin pieces of wood covered in leather - 600 AD: - 1000 AD: The Chinese started using movable type by assigning a separate piece of wood or metal to each character - 1453: The Printing Press: Johannes Gutenberg turned a wine press into a printing press. The Bible is the first mass produced book. - 1751:Encyclopedias - 1800: Publishing houses - 1836: Textbooks - 1870s: Mass market paperbacks - 1880: Linotype and Offset Lithography: cheaper printing techniques - 1926: Book club - 1960: Professional book - 1971: Borders - 1995: Amazon - 2007: Kindle - 2010: iPad - 2012: Google Books - Trade books: aimed at general readers and sold at commercial retail outlets - Professional books: target occupational groups - Textbooks: improve literacy and public education - Mass market paperbacks: sold on racks in drugstores and supermarkets. Low cost - Audio books: on tape, CD, or MP3 4 Thursday, March 31, 2016 - E-Book: a digital book read on a computer or digital reading device - Religious books: Bible and other book studying or opening about religion Banned Books - Formal request to remove a book from a public school/library • Sexually explicit - Publishing companies Pearson • • Reed Elsevier • Thompson Reuters • Wolters Kluwer • Penguin Random - Book Publishing • Acquisition editors: seek out and sign authors to contracts • Subsidiary rights: selling the rights to a book for use in other media • Advance: early payment that is subtracted from royalties earned through book sales • Developmental editor: provides author with feedback, makes suggestions for improvement • Copy editor: attends to specific problems in writing or length 5


Buy Material

Are you sure you want to buy this material for

25 Karma

Buy Material

BOOM! Enjoy Your Free Notes!

We've added these Notes to your profile, click here to view them now.


You're already Subscribed!

Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'

Why people love StudySoup

Steve Martinelli UC Los Angeles

"There's no way I would have passed my Organic Chemistry class this semester without the notes and study guides I got from StudySoup."

Jennifer McGill UCSF Med School

"Selling my MCAT study guides and notes has been a great source of side revenue while I'm in school. Some months I'm making over $500! Plus, it makes me happy knowing that I'm helping future med students with their MCAT."

Jim McGreen Ohio University

"Knowing I can count on the Elite Notetaker in my class allows me to focus on what the professor is saying instead of just scribbling notes the whole time and falling behind."

Parker Thompson 500 Startups

"It's a great way for students to improve their educational experience and it seemed like a product that everybody wants, so all the people participating are winning."

Become an Elite Notetaker and start selling your notes online!

Refund Policy


All subscriptions to StudySoup are paid in full at the time of subscribing. To change your credit card information or to cancel your subscription, go to "Edit Settings". All credit card information will be available there. If you should decide to cancel your subscription, it will continue to be valid until the next payment period, as all payments for the current period were made in advance. For special circumstances, please email


StudySoup has more than 1 million course-specific study resources to help students study smarter. If you’re having trouble finding what you’re looking for, our customer support team can help you find what you need! Feel free to contact them here:

Recurring Subscriptions: If you have canceled your recurring subscription on the day of renewal and have not downloaded any documents, you may request a refund by submitting an email to

Satisfaction Guarantee: If you’re not satisfied with your subscription, you can contact us for further help. Contact must be made within 3 business days of your subscription purchase and your refund request will be subject for review.

Please Note: Refunds can never be provided more than 30 days after the initial purchase date regardless of your activity on the site.