ANTH 320 Notes 4/5/16-4/7/16
ANTH 320 Notes 4/5/16-4/7/16 ANTH 320
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This 3 page Class Notes was uploaded by Hadley Ashford on Thursday April 7, 2016. The Class Notes belongs to ANTH 320 at University of North Carolina - Chapel Hill taught by R. Colloredo-Mansfeld in Fall 2016. Since its upload, it has received 14 views. For similar materials see Anthropology of Development in ANTH at University of North Carolina - Chapel Hill.
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Date Created: 04/07/16
ANTH 320 Notes 4/5/16-4/7/16 4/5/16 - Overproduction of artisan markets o Pressure to earn: Transition to specialization 1950’s= mix of farming, weaving, marketing (selling other people’s products) 1990’s= little farming (<5%), similar to Lesotho- looks like farming community, but isn’t actually Increased need for capital in household Must buy products for basic needs More expensive to pay for education Formal economic opportunities scarce: No factory jobs Construction industry not dependable Modernize to increase production of artisan goods o Opportunity: New international connections Wealthy tourists, more opportunity to travel New national markets/suppliers Cheaper rural labor for increased production National markets grow Better environment for trade Tourist guidebooks promote area Better roads/infrastructure, companies provide transport better access to everything Newly wealthy: absolute wealth instead of just relative - Problems in artisan markets: o Winner-take-all system Most producers start in same place First successful dominate/control advantages Few opportunities for others or those new to trade o Innovation can’t keep up with production Mechanization leads to mass production of same designs o Copying instead of innovation Easy to begin trade Little skill necessary o Successful designs copied by masses No protection for intellectual property - Deterioration o Cheaper imports o Wealthy resellers push out smaller producers o Lower prices lower earnings o Younger population have less opportunity and leave - Upside- Otavalo has possibility (a lot of creativity) o Festivals (Carnaval, Summer Solstice) o Music festivals - Development project activity o Area for change: Design/production Business development, branding Education and training of young people Community infrastructure Skills development Health/well-being o Partners Local community members Local experts Outsiders o Budget= $50,000 4/7/16 - Competitiveness training: o Goal of project= help artisans make more money, solidify incomes o Problem= overproduction in artisan markets causes price undercutting instead of innovation o Used ideas from Michael Porter Put competitors back into community Focus on relationships between competitors to mutually strengthen o Answer questions: Who are trailblazers (key firms/suppliers)? How can you learn from other industries? How does local demand influence value? How can government help boost production? - Problems with development approach: o Success comes from relationship between buyer and seller, not from outside forces o Ways of working together are different Michael Porter: wants different vendors/industries to work together (clustering) and build off each other, focus on short-term relationships Otavaleños: value previous relationships/familial relationships more than short- term transaction relationship, focus on long-term relationships - Alternative to individual competitiveness training: o Success/innovation comes from cultural commons Shared spaces (marketplace, community, workshop) Common culture and, therefore, designs Problem: innovation in designs usually copied - Characteristics of good/successful cultural commons: o Regular innovation o Livable earnings o Indicators of innovation, commons (shared ideas), and earnings - How to be successful in society with copying: o Branding o Marketing o Secrecy of designs Create new designs and directly export to another country so ideally other Otavaleños wouldn’t see it
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