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Date Created: 12/19/15
Yu, President of the South are blue ocean framework We all know, whether at home or abroad Consumption Electronics, Communication Nearly white-hot level of industry competition Enterprises to gain a foothold against the threat of survival, there must be a clear development strategy Some areas of price war in low-end products, which is known as "Red Sea Strategy", and some advantages in the field of high-end warfare, this Known as "Blue Ocean Strategy " LG Electronics has chosen the latter in a year business in China, in April 3rd at the "LG Mobile New conference call "on, LG Electronics (China) Co , Ltd President Yu South were solemnly announced:" LG Electronics in China successfully from the 'Red Sea Strategy' to the 'Blue Ocean Strategy' of the transformation " LG Electronics president Woo Nam are Click here to view all news photos Industry generally believe that the launch of "shine" section Mobile LG Electronics is the sign of the above-mentioned transition Original, LG Electronics announced to the industry of its "Blue Ocean Strategy" pushed the chocolate phones, then sent the "playback" type TV To market, and then again "steam" Washing machine And "free combination" air conditioning to bring consumers to the consumers and the industry has brought a wave of shock If that is the LG Chocolate mobile phones electronic "blue ocean strategy" declaration type product, then the "shining" mobile phones is a landmark product From Steel Quality of the shell to be used Mirror The large lid, from the sunlight can clearly see the point of writing the screen to the German professional camera with the blue ocean framework camera, "shining" phones really shine In the past, LG Electronics is always accompanied with a number of enterprises in the back of walk, almost in the "Red Sea" where submerged "Blue Ocean Strategy" to LG Electronics in China, cited the turnaround Yu relish the South were to inventory the implementation of this reporter, "Blue Ocean Strategy" after the performance: "Over the past year, we have sold hundreds of thousands of Chinese Chocolate phones, the global sales of 10 million Although the number of less than the low-end market, but sales grew by 20%, profit has increased dramatically "ambitious he said:" As the implementation of the 'Blue Ocean Strategy' has been the second-generation mobile phones, 'shine' is high hopes, will sell one million in China in the world reached 10 million " "Good sales results benefited from the 'Blue Ocean Strategy' of the guidelines " Yu South were successful experience in the interpretation of his said, "'Blue Ocean Strategy' One of the basic idea is to advantage Our lessons learned Based on the clear understanding of their advantages LG mobile phone field has three advantages: First, design advantage; two functional advantage; 3 is a global advantage LG phones look very strong fashion sense, LG mobile phone features are also more and more 'shining' section has been Multimedia Advanced features than the chocolate step, we need to further explore in the multimedia field LG Electronics has research and development centers in China, not only in Korea and some other countries have R & D institutions, we develop a new product, will focus on the strength of the various R & D institutions 'Blue Ocean Strategy' ask enterprises to maximize their advantages, advantage is competitive " Yu were further elaborated Road South, when the company director Jan own time, product differentiation will be demonstrated, the marketing will reflect the differentiation This is the "Blue Ocean Strategy" to win in the competition business requirements Achieve these two differentiated for the enterprises to the "blue ocean" in an invincible position LG Electronics products, present not only made efforts differentiation, differentiation in marketing there are also new initiatives, for example, open up direct sales channels, dedicated sales focus Arts Design Home Appliances LG Electronics in China to achieve the "Blue Ocean Strategy" in transition, meaning the field will be greatly reduced in the low-end business, and finally to give up Yu was apparent in the South, LG Electronics in China to do so, is beneficial to Chinese enterprises, LG Electronics out of the low end, no doubt increases the survival of Chinese enterprises Yu are in the development of South China's grand plan when its extraordinarily complacent He said, LG in the Chinese third generation mobile communications to prepare for the arrival of the era, this era is the era of multimedia, LG Electronics in the multimedia field advantage will make it a leader in this era [Keyword Search]: Yu Nam are Â LG Â Mobile Large Â In Â Small blue ocean framework
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