Week One Notes
Week One Notes MC 495
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This 3 page Class Notes was uploaded by Jenna Ferrara on Tuesday February 3, 2015. The Class Notes belongs to MC 495 at University of Alabama - Tuscaloosa taught by Toby Hopp in Spring2015. Since its upload, it has received 83 views. For similar materials see Social Media in Journalism and Mass Communications at University of Alabama - Tuscaloosa.
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Date Created: 02/03/15
Mass Communication 495 Social Media Week One Brief History of Social Media Social Media didn t just happen Built upon numerous predecessor technologies and ideas De ning Social Media quotWeb based services that allow individuals to 1 construct a public or semipublic pro le within a bounded system 2 articulate a list of other users with whom they share a connection and 3 view and traverse their list of connections and those made by others within the systemquot Baym p 211 Network of individuals communicating together Boyd and Ellison argue that what makes social medianetworks unique I quotmake visible their social networksquot 0 Such visibility allows for quotconnections between individuals that wouldn t otherwise be madequot 0 These connections are between quotlatent tiesquot Latent ties l Connections between people that exist in theory Social media spaces are often associated with the phrase quottechnological affordancesquot o The ways in which a given technological environment offers or supports actions activities behaviors Friendster Grew organically and rapidly Couldn t handle growth either technologically or culturally Servers overwhelmed News coverage led to different types of users joining Geographic distancespace has increasingly become meaningless Alteration of the in uence of geography on communication also changes our understanding of time Baym mentions challenge of quotabsent presencequot 0 The idea that we engage with nonphysically present partners rather than quot esh and bloodquot people Baym concerns that new technologies are ruining lives relationships and society is not new Where were atquot 0 Social media is a mix of new and old 0 Social media has both a technical and socialculture history Baym s Seven Key Concepts 1 Interactivity Designed to respond to the actions commands etc of a user Baym 3 types of interactivity Social Interactivity enable social communication 0 Technical Interactivity ability of users to manipulate via some form of interface 0 Textual Interactivity enable interaction between usersconsumers and text 2 Temporal Structure Time organized structure of human communication Synchronous real time communication Asynchronous delays between messages 3 Social Cues Verba or nonverbal hint that guides social interactions can be thought in terms of sensory info Mediums can be understood in terms of their potential to transmit social cues 0 Rich mediums allows for the transmission of comparatively more sensory information than lean mediums 4 Storage Degree to which medium can record interpersonalsocial interactions 0 Human memory of conversations is very poor 5 Replicability Degree to which quotcontent made out of bits can be duplicatedquot 6Reach A Communication technology s ability to disseminate content to many people 7 Mobility Extent to which a communication technology is portable Digital Divide Notion that quotthose most able to use new media are able to use them to improve their lives in ways that those who not use them are not increasing social and economic disparityquot p 18 In US nonusers of new media 0 Women Minorities Poor Lesseducated Rurally Located Traditionay thought in terms of access more frequently in terms of knowledge use participation literacy and control
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