MC495WeekTwoNotes.pdf MC 495
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This 2 page Class Notes was uploaded by Jenna Ferrara on Tuesday February 3, 2015. The Class Notes belongs to MC 495 at University of Alabama - Tuscaloosa taught by Toby Hopp in Spring2015. Since its upload, it has received 108 views. For similar materials see Social Media in Journalism and Mass Communications at University of Alabama - Tuscaloosa.
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Date Created: 02/03/15
Mass Communication 495 Social Media Week Two Baym quotWhen faced with a new communication medium the immediate challenge for scholars users and nonusers is to make sense of it What is it good for What are its risks What benefits Theory can help us A theory is a related set of propositions that help us better understand an empirical reality Theories Help classify phenomena processes and causal relationships 0 Help us understand how and why things happen 0 Help us predict unobserved relationships 0 Serve as basis for future action New Media and Society Baym introduces a number of proposed theoretical frameworks that attempt to describe the relationship between new media and society 1 Technological Determinism Media technologies shape how we thing feel act and how society operates New technologies enter society as active forces that changes human powers to resist Technoogies have speci c characteristics that are transferred to those who use them 0 Impact Imprint quottechnologies change society by transferring their essential qualities to their users imprinting themselves on users individual and collective psychesquot Marshall McLuhan quotThe Medium is the Messagequot The characteristics of a given technology govern how it is used 2 Social Construction of Technology Opposite of technological determinism Hods that human beings not machines are the agent of change Technoogies and their users are shaped by 0 Human engineers Market forces 0 Users 0 Consumer demands After technology has been developed users often employ it in a way that suit their own needs 0 Used differently from its intended purpose 3 Social Shaping of Technology Somewhere in between other two theories Argues that people technologies and institutions all have power to in uence the development and subsequent use of technology 0 Technology can and do accelerate trends magnify cultural weaknesses and fortify social structures 0 At the same time people have the power to in uence development and use of technology Talking About Technology These conversations generally see a new technology as good or bad Dystopian view a new technology will cause us to lose control become dependent be unable to stop negative change lose the essential qualities that make us human 0 Technology harms the world Utopian view technology will liberate true selves from the constraints of geography and the shackles of marginalized social identities and engage in new online relationships 0 Technology improves the world Moral Panic New media technology often stir up fears of moral decline Rhetoric often focuses on potential harm done to children Domestication of Technology As technologies are integrated into our daily lives we increasingly see them as a mix of good and bad 0 Enabling and disabling 0 Movement away from ascribing utopian or dystopian qualities to technologies
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