Popular in Course
verified elite notetaker
Popular in Business
This 5 page Document was uploaded by an elite notetaker on Sunday December 20, 2015. The Document belongs to a course at a university taught by a professor in Fall. Since its upload, it has received 6 views.
Reviews for Fitness-center-Marketing
Report this Material
What is Karma?
Karma is the currency of StudySoup.
Date Created: 12/20/15
A BOUT U S Marketing for Gyms was established by Brad Cusworth and Sean Bridger after they identified a huge opportunity to educate Gyms and Personal Trainers about effective online marketing strategies to generate more members and retain current clients. After doing some extensive market research they soon realised that a very small percentage of Gyms and Pt's were effectively using online strategies in their business and many were still using very outdated marketing methods such as letter box drops, flyers and banners to promote their services. Marketing for Gyms offers a wide range of services including Website Creation, Custom Facebook Fan Pages, YouTube Channel Design, Twitter Backgroundsand Video Tutorials teaching effective marketing strategies. Marketing for Gyms has also teamed up with other leading professionals in the areas of Offline Sales & Marketing, Search Engine Optimisation, Filming & Photography, Video & Mobile Marketing, Direct Debit Payments and PT Business Systems. Marketing for Gyms has worked with Les Mills, Australian Fitness Network, Genesis Health Clubs, Contours, YMCA, Anytime Fitness, Re-Creation as well as a number of private clubs throughout Australia and the United States. Marketing for Gyms has also worked with Adro Sarnelli and Bob Herdsman, winners of The Biggest Loser Australia series in 2006 and 2009. Marketing for Gyms is a total online & offline solution to take your Gym or Personal Training Studio to a whole new level using a combination of simple but incredibly powerful strategies. Click the 'Services' tab to discover the strategies that we have developed and the 'Gallery' tab to see some of our work with previous clients. We look forward to working with you soon! business. It needs not to be too long The Changes Fitness nor too short because what catches Center Marketing Can the eyes also catches their desire to Do somehow give it a try. You can use strategies like free registration on It requires hard work, determination, your gym or offer discounts on the and commitment to lose weight and first fifty persons to go into your to simply stay fit. Society has been fitness center and register. instilling in the young minds of people that skinny is sexy and skinny When a group of people find your gym really interesting, they will also is the new fad of being fit. And so men and women alike are dying to tell other people to join. You better give incentives to them and rewards, have a body that they see in magazines and television. They hit and that motivates them to tell others to join the club. Set your goals the gym and feel great about themselves. It is but an achievement and find ways to bring clients in. for most individuals. It is mainly the Advertise the programs you offer and reason for most entrepreneurs to also the equipment available that are invest money on business like this but really helpful in becoming physically healthy. An old cliché goes that likewise, strategies and fitness center marketing is essential to attract healthy body comes with a healthy mind. Perhaps, you can offer zumba customers and for the gym to become known. dances for the women or other sports like kickboxing and the like. Of Exercise is always healthy but not course, you have to invest on the everyone who wants to stay fit is latest equipment for this. motivated. Motivation is something Hiring also a professional on gym you should start first to build in your future clients. The young and the old advertising can definitely make a difference. And since we are living in alike are your target market. A very attractive slogan can also do the trick, a world where technology advancements have taken place and you must spend time on what you must write there to promote your the internet has become the source Click the 'Services' tab to discover the strategies that we have developed and the 'Gallery' tab to see some of our work with previous clients. We look forward to working with you soon! of pieces of information for all, We know that putting up a business advertise through the web. You can in line with what’s trending now is make a website for your gym and put not always a guarantee that it will everything there. Include testimonials succeed. Firstly, you won’t be the and essential information regarding only one out there. So, you better get your club and surely, you will keep yourself ready for a little or a lot of clients coming. Bring testimonies in competition. How do you keep up or from your previous clients and make better yet, rise above the market? a video from it and play it in your site. Here are some useful tips you can Try to include that the gym really benefit from: does pay off and how it changed their lifestyle. 1. Hire a good and friendly staff. There’s nothing more endearing in a place than a bunch of nice and 3 Easy Steps to a helpful people. Skill and knowledge is very important for instructors at your Successful Fitness gym but don’t ever take for granted Marketing good rapport. Your clients or potential customers should feel People have never been more welcome and comfortable in your conscious of their health than in the fitness club and with their instructor. recent years. Fitness and health have Your team is the most determining become the trending topics among factor of your business, so train them friends and co-workers. The growing well and keep them happy. number of cancer cases and other 1. Have a website. People should find health conditions like obesity today has alerted people to be more you online. Fitness marketing on the web is the easiest way to gain vigilant about their health and lifestyle. Doctors agree that exercise customers. Potential clients may just be waiting in front of their screens to plays a big part in our total wellness, thus, the boom of the fitness be given the right advertisement, and industry. The right fitness marketing guess what, you should be the one has never been more in demand. giving it! Having the right content in Click the 'Services' tab to discover the strategies that we have developed and the 'Gallery' tab to see some of our work with previous clients. We look forward to working with you soon! your website is as important as Health club marketing is made easy having one, so make sure you know with these 3 steps. So apply them and what to put in it. Text is important, don’t forget to stay fit yourself. but nothing captures people like Cheers to a healthy life! photos do. So don’t forget to post those pictures- especially of before and after - of clients you already had, Boost Membership along with written testimonials from with the Right Fitness them. Also upload videos of exercise Club Advertising tutorials on your website to make it more interesting. The more you attract visitors, the more chances of Most owners of fitness clubs are getting clients. concerned on how to promote their businesses and on how to reach their 3. Make friends. Every big business market. These are just common starts with having the right contacts. concerns but it still needs strategy on Build relationships and create bigger how to succeed in this kind of venture. Health club advertising can opportunities for your company. Your connections have the power to be complex if you are not fussy about expand your fitness center more than the details. You have to take into account a lot of things that are you know. Don’t think of profits right away. If you have friends who don’t necessary for your business before you can decide your marketing plan. seem too interested in paying for your services, provide them with Here are a few tips on what to keep excellent free sessions. They will in mind when you do your health either end up liking the training club’s campaign. sessions and enrolling in your health CLIENTS club, or they will make referrals for These are the people who you will be you. However, if you’re lucky, they might just do both! So don’t be catering to. It will depend on your services or programs or who your hesitant to offer services without clients will be. If you will be offering instant returns. Be a friend, and your friends might get friendlier. aerobic classes, then you should plan on who will be interested with it. Click the 'Services' tab to discover the strategies that we have developed and the 'Gallery' tab to see some of our work with previous clients. We look forward to working with you soon! Women who are in their middle age Twitter where you could create an or even the older ones will be account of your gym and you can interested with this. If it is weight place ads about it there. The young training, the men will be most into it ones prefer this more than the since they are very conscious on how newspaper itself. their body will look. The design of If the budget is tight, you can still opt your promotion must be in accordance with your programs and for a more affordable method like flyers or posters. You can give them you should be specific as well for this will save you a lot. away during community activities, in grocery stores, or in the park BUDGET depending on who your targets will be. Decide on how much you are willing to spend on promoting your fitness Always have a precise plan to make center. Every decision and steps that your promotion effective. It will you will take will depend on how surely boost your gym sales if you much you will give out. If you have have the right strategies and enough an exact budget, you can plan well spending budget. An expert trainer and can precisely apply how your can be an added asset which could campaigns should be. Try to ask for help in increasing membership. advices from an expert in this kind of field. They know better and they can guide you on how to properly decide on everything that will concern about your health club. ADVERTISING This will be based on your budget and the target clients that you want to cater. You can promote through the local newspaper, magazine ads, or the television. If you want to reach the young people, the internet is the best place for it. There are social networking sites such Facebook and Click the 'Services' tab to discover the strategies that we have developed and the 'Gallery' tab to see some of our work with previous clients. We look forward to working with you soon!