Popular in Course
verified elite notetaker
Popular in Business
This 6 page Document was uploaded by an elite notetaker on Sunday December 20, 2015. The Document belongs to a course at a university taught by a professor in Fall. Since its upload, it has received 7 views.
Reviews for Innovation-Training
Report this Material
What is Karma?
Karma is the currency of StudySoup.
You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!
Date Created: 12/20/15
p. +61 3 9018 7455 f. +61 3 9528 4787 e. info@inventium .com .au PO Box 1251, Brighton Rd LPO, Elwood, VIC, Australia 3184 Inventium http://www.inventium.com.au/ Back in 2006, Inventium’s founder, Dr Amantha Imber was working as a consumer psychologist in a big advertising agency. The agency had put her through a lot of creative thinking training which she loved. However, when she started getting deeper into researching the field, she realised that all these training companies had done was rip off Edward de Bono techniques from the 70s and re-package them as their own. She thought that, ironically, this was pretty uncreative. p. +61 3 9018 7455 f. +61 3 9528 4787 m. +61 (0) 412 6565 38 PO Box 1251, Brighton Rd LPO, Elwood, VIC, Australia 3184 Amantha had always been a bit of a science geek and kept reading the jargon-filled academic journals long after leaving university. She noticed that there were hundreds, if not thousands, of studies being conducted around the world that looked at what variables increased a person’s ability to think more creatively and a company’s ability to innovate. However, she realised that there was a great divide between this great research that was being done in the world of academia, and what was actually getting used in the ‘real world’. So in 2007, she had the idea of starting a company that applied the science of psychology and neurology to boosting creativity and innovation - something that had never been done before. Since Inventium opened its doors, Amantha and her team, have helped literally thousands of people across Australia, the United States, the UK, Europe, Africa and New Zealand improve their ability to generate great ideas. p. +61 3 9018 7455 f. +61 3 9528 4787 m. +61 (0) 412 6565 38 e. info@inventium .com .au PO Box 1251, Brighton Rd LPO, Elwood, VIC, Australia 3184 It can be very helpful to involve everyone Develop More with The because each and every one of us has different ideas. You will only be able to know what these Help Of Your Employees are when you actually involve your employees and Ideation in the innovation process. However, you need to bear in mind that a brand new product is not the only answer in order to come up with As businessmen, it is our job to determine what the people want and need and be able to something big because you also need to incorporate a lot of research into the whole provide them with exactly what they want and process. Making sure that you are able to do need. We also need to keep in mind of the various factors that can affect them such as the your research will in turn make the development process easier. economy, technological trends, environment, and many more. If you want to develop a new You also need to make sure that you are able to service or product that you want to become a set it apart from the other products that are hit with the consumer market, you need to already out there in the market. Make sure that utilize ideation. it is unique and can offer something else to your Everything stems forth from a simple idea. It is target market. However, before you can start off with this, you need to make sure that you our job to build on that simple thought and turn know to whom you are going to sell it to. Make it into something huge and life changing. Keep in mind that we do not necessarily need to sure you are able to determine who your target audience will be so that you will make things come up with something new because we can simpler for you and your company. always work with whatever is already there and tweak it a little bit. We may be able to find The innovation process helps you target the some aspects in our current merchandise that specifics as well. These are often the product’s needs a bit of fixing or upgrading so that we will special features, materials, and the like. be able to turn it into something else that Answering these questions will allow you to people would really want. However, this push through with production. In addition to process can be very challenging which is why that, you will be able to get answers to your you need to involve everyone in your company. other questions as well as long as you make p. +61 3 9018 7455 m. +61 (0) 412 6565 38 e. info@inventium .com .au PO Box 1251, Brighton Rd LPO, Elwood, VIC, Australia 3184 sure that you involve everyone in your What are the causes of “Mental Blackout”? company. 1. It was mentioned a while ago the electronic gadgets, such as smartphones and laptop Experiencing Mental computers, have, in one way or another, tampered our imaginative way of thinking. This Blackout? Try These is because it limits us from interacting with the Activities to Improve people and things around us. At the same time, a majority of these modern-day gadgets hinder people, especially the younger generation, to Creative Thinking learn and discover the things that surround Techniques them. Gone were the days when people would have to mentally compute their estimated expenses while doing their groceries. But All of us are born with creative minds and thinking capacity. We know it because we see instead, they would simply rely on the that young boys and girls can be very calculator applications of their phones. imaginative. On the other hand, as they grow 2. In this present generation, there are a lot of older, their creative juices would eventually be individuals who would rather spend their free evaporated into thin air. This is simply due to the fact that they have become more exposed time watching their favorite television show or busy playing with computer games. This habit to electronically operated gadgets and can not only destroy our social life, but it can technologies, and the harshness of reality. Nonetheless, the creative traits that were once also hamper a particular person’s ability to think creatively. gone can still be learned again with the help of some creative thinking techniques. This article 3. Another thing that could lead to lack of is going to provide a couple of reasons as to creativeness would be stress and exhaustion why a lot of individuals are experiencing that is brought about by our demanding works “mental blackouts” and how we can get and responsibilities. We have to admit that our ourselves in touch with our former creative world today is always “on-the-go” and in a selves. hurry in comparison to the old times. As a p. +61 3 9018 7455 m. +61 (0) 412 6565 38 e. info@inventium .com .au PO Box 1251, Brighton Rd LPO, Elwood, VIC, Australia 3184 result, men and women at the end of the day are not only physically tired, but can also be Exploit an Innovation mentally drained. Strategy for a Long- How can we boost our creativity? Term Business 1. Since it was mentioned that stress can lead to intellectual dysfunction, one good way to revive Development our innovative selves is to clear our minds once in a while. Doing yoga or going for a jog around A proper execution of an innovation strategy the neighborhood or race track are just two opens up many great opportunities to one’s good ways of distressing. business. There are a lot of potential changes 2.. Another creative thinking technique that is that will certainly take place when you know how to formulate unique and powerful tested and proven by a lot of individualsis to methods. In order to have a fast expansion of read books and other reading materials. This will only not let our imagination run, but it is your enterprise, you should find a solution that will make it happen. Developing a modern and also considered as an effective way of effective approach is an essential task to do. Be improving one’s mental health. wise enough in promoting your business by 3. Creativity and innovation can also be using innovative and useful ideas. improved by solving mathematical problems There are significant areas which entrepreneurs and crossword puzzles. You can begin and advertisers must focus on to get wonderful answering simple ones and gradually work your way to more complicated ones for intense results and amazing perks. The group of employees who are in charge with marketing mental workout. assignments should take time to learn essential topics such as incessant skills development, developing plans, brainstorming, employee empowerment tactics, organized planning, and transparency in the aspect of communication. p. +61 3 9018 7455 f. +61 3 9528 4787 m. +61 (0) 412 6565 38 e. info@inventium .com .au PO Box 1251, Brighton Rd LPO, Elwood, VIC, Australia 3184 By focusing on the areas mention above, there’s Every invention starts with a single bright idea no doubt that you can achieve a long-term and this is where innovation is very useful. development that you have ever aimed. It’s Every decision that you make will certainly advantageous enough for your company’s rapid affects your venture. Therefore, you must make progress if you can execute them well as part of certain that you study everything well before your powerful marketing tactics. The profits of you make a final decision. Transform great ideas your enterprise will absolutely bump up after into action so that you can get beautiful you apply innovation strategy to it. outcomes. Have an implementation plan to be established for your business’ progress. It’s very important to have many unique ideas when you run a certain business because they To avoid the adverse impact of economic crisis, can make great changes to your venture. The you must establish a good plan using your productivity will definitely increase if you are creativity and resourcefulness. Your skillsin using advanced facilities and a state-of-the-art doing marketing campaigns are the significant system that makes everything done accurately keys that can turn things to be on your favor. and systematically. The popularity of your It’s necessary to do monitoring and measuring company will easily be boosted up if you can the progress so that you can make create projects which are focusing on long-term documentations when there is a new product marketing benefits. If those projects can deliver development had transpired. positive results, then it will be possible for your company to become eminent. Every organization needs a strong foundation. Therefore, you must build a firm foundation when you start running an enterprise in order to make it competitive in the industry. You must think of ways on how to get the results that you need for the long-term development of your organization.
Are you sure you want to buy this material for
You're already Subscribed!
Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'