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Date Created: 12/20/15
p 61 3 9018 7455 r m 1 f 61 3 9528 4787 1 111 61 0412 6565 38 e infoinventium com au PO Box 1251 Brighton Rd LPO Elwood 7quot i L 1 VIC Australia 3184 Inventium httpwwwinventiumcomau 4 quot ili 39wla f z 4 l Back in 2006 Inventium s founder Dr Amantha Imber was working as a consumer psychologist in a big advertising agency The agency had put her through a lot of creative thinking training which she loved However when she started getting deeper into researching the field she realised that all these training companies had done was rip off Edward de Bono techniques from the 70s and repackage them as their own She thought that ironically this was pretty uncreative l vq n JFF i J39Ei ls 195 p 61 3 9018 7455 v r f 61 3 9528 4787 111 61 0412 6565 38 e infoinventium com au PO Box 1251 Brighton Rd LPO Elwood k u i l L 1 VIC Australia 3184 Amantha had always been a bit of a science geek and kept reading the jargonfilled academic journals long after leaving university She noticed that there were hundreds if not thousands of studies being conducted around the world that looked at what variables increased a person s ability to think more creatively and a company s ability to innovate However she realised that there was a great divide between this great research that was being done in the world of academia and what was actually getting used in the real world So in 2007 she had the idea of starting a company that applied the science of psychology and neurology to boosting creativity and innovation something that had never been done before Since lnventium opened its doors Amantha and her team have helped literally thousands of people across Australia the United States the UK Europe Africa and New Zealand improve their ability to generate great ideas i n w 7 QM Plum5 E1155 merits 390 uen um Have Innovation Strategy If You Want Your Business to Survive Nowadays men and women turn to business as a means of earning more profit If you are interested in starting up your own company or small business then you should first determine who your target market is what are their needs and wants and how you will be able to supply them with what they want and need Keep in mind that it is a very competitive world out there and that you are bound to come across tight competition even before you can get started If you want to keep everything afloat and survive this cut throat world then you should not only do your research but also have an innovation strategy Bear in mind that nothing can go on forever which is why you need to adapt to the ever changing environment if you want to survive for the longest time possible You should also learn how to adapt to change so that you will be able to determine what to do and how you will be able to execute that step successfully As the owner you should always be prepared for failure because this is inevitable wherever refl n FWJ39E Efs we L MKS p 61 3 9018 7455 f 61 3 9528 4787 111 61 0 412 6565 38 e infoinventium com au PO BOX 1251 Brighton Rd LPO Elwood VIC Australia 3184 you go and is always a part of innovation You should not allow this to deter you from reaching your goals on the other hand you should use this as a learning experience and grow from it If you research on the successful businessmen you will find that all of them have come across some sort of failure which has enabled them to do their best and succeed in life and work You should do your part as the owner and accept that it has happened and you cannot take it back You should also serve as a model to your workers and show them how you can turn the situation in your favor You should also be brave enough to take risks if you really want to move forwardOne of the things you should also incorporate in your strategy is to take a look at your current products and services that you are offering and see if there is room for improvement If you see that there is a problem address it immediately and have it fixed A customer39s feedback be it positive or negative is always welcome since you will be able to find out how you will better meet their needs Bear in mind that creativity and innovation can help you go a long way which is why you should see to it that you have regular meetings with your group because you will be able to get useful information from them ntventtum Ideation Is the Key To Success People of these modern times have made so many astounding inventions and services that are truly beneficial to all Many individuals cannot see the sole reason of this success and they can only think of the determination and hard work behind it These successful individuals and companies have an effective method of ideation that helps them develop great concepts and later become a powerful output that draws in profits Creating ideas can be easily generated from collaborating staff but choosing which ones to combine and what to materialize can be very hard One wrong decision can end your thriving business or drag you back to step one but a single right decision can become your ticket to the success Managing your ideas is very important because it will help a lot in decision making You may generate so many by now and the next step that you must do is to organize them How do you manage your ideas 0 Write them down It is very important to write down all the ideas that you m t tq n Ffli Ji fs we L p 61 3 9018 7455 f 61 3 9528 4787 111 61 0 412 6565 38 e infoinventium com au PO Box 1251 Brighton Rd LPO Elwood VIC Australia 3184 have generated so that you will not lose them After the process of generating thoughts you can review what you have written down to expand and tackle thoroughly share with the team and combine if necessary 0 Organize After you have written all of your thoughts you can examine and sort them out according to their category Highlight the ones with potential and group all the relevant ideas 0 Plan Out of the productive thoughts that you have come up you can make plans on how you can materialize them for your company 0 Keep the rest Some of the ideas you generated may not be useful but you must save them You can use them is other projects or future tasks In that way you can save time and effort allowing you to solve problems quickly next time During the process make sure that you have put aside all the negative thoughts that can divert your mind from focusing on your goals Make sure that have a fresh mind so that you can think productively mks 390 nuen um Innovation training is essential for the progress of any types of businesses It can greatly improve the quality of the products and services offered by the firm The business will be able to meet the needs and demands of the consumers for high quality products It will also allow employees to become more competitive and productive in their field The success of this drill will be able to reduce failures and strengthen the thriving aspects of the firm Creating new products will be a breeze and making the most effective strategies to promote the products and services will not be a burden anymore Increase Your Sales and Profits by Using Idea Generation Techniques The sales and profits of a certain online business will quickly increase if it highly depends on social network marketing strategies Being an expert in business and marketing management is a big advantage because you can easily reach the targeted sales When it comes to doing advertisements you have to be creative so that you will be able to m t fq n FWJ39E Efs we L p 61 3 9018 7455 f 61 3 9528 4787 111 61 0 412 6565 38 e infoinventium com au PO Box 1251 Brighton Rd LPO Elwood VIC Australia 3184 create new and unique concepts This way you can effectively endorse your company s products and services Learning idea generation techniques is very essential because you will gain knowledge on how to catch people s attention In social network marketing there are processes that you need to know and to properly execute in order to get desirable results These processes are done through online community sites where a lot of consumers are found It is easy to establish an identity for your business over the web if you know how to develop a good marketing plan Innovation is the significant key that could boost your firm s popularity and revenues as well You can get a lot of amazing perks when you carry out modern and effective innovation management Therefore you have to realize the importance of it so that your company will flourish as soon as possible This is the best way to endorse your products and services most especially in the online community You can advertise them in social networking sites like Facebook Myspace Twitter Linkedln and the likes People who usually browse the internet will immediately find it and most probably they will become your buying customers MKS ntventlum Finding the fastest way to publicize your company is absolutely advantageous Online advertisements are quite effective if done properly Think of a unique approach to be used in your business promotion projects so that more buyers will visit your web store and make purchases on it In doing marketing projects creativity plays a very important role to succeed Therefore you have to develop or improve your creativity skills so that you can generate distinctive ideas when you promote your products and services Moreover you must think of useful methods that could make your website popular in the search engines because netizens or online shoppers will easily locate your internet store if it is welloptimized You can link your website in many online forum sites where there are related topics on your business There you can easily interact with the individuals who are looking for products similar to yours You can post your ads there and leave a link that directs to your website There are actually a lot of creative thinking techniques that you can use in order to make your enterprise grow Find them over the web and learn how to execute them m t fq n Ff i39J39E was p 61 3 9018 7455 f 61 3 9528 4787 111 61 0 412 6565 38 e infoinventium com au PO Box 1251 Brighton Rd LPO Elwood VIC Australia 3184
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