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This 2 page Document was uploaded by an elite notetaker on Sunday December 20, 2015. The Document belongs to a course at a university taught by a professor in Fall. Since its upload, it has received 7 views.
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Date Created: 12/20/15
Characteristics of Satisfactory Promotional Pens You will surely find it frustrating when the pens do not actually write. Yes, it’s the promotional pens that are being referred to here. Of course, you cannot just help consumers in the person of clients and employees alike to simply be dismayed at promotional gifts that seem to serve nothing but promotion. For this case, the dismay may be deemed curable if the pen was a USB-pen, making the pen-feature as a mock type, and hence, the whole thing as justifiable. Nonetheless, virtually all consumers would agree how so much more appreciable it can be if the items they’d receive as corporate gifts are not merely for decoration. They want something more valuable, and they want a satisfactory promotional pen for that matter. So, how would you actually characterize a truly satisfactory promotional pen? The answer can be quite simple if you would just look at the case squarely through the eyes of the following points. 1. They write. This would be a minimum requirement. Even if you know how consumers often use promotional pens only for display because they might like to preserve the pen, it will still be annoying for them to discover that the pen does not actually write. They may not be using the pen for casual writing tasks, and yet this also implies how they might love to write with it when filling up special documents. 2. They write well. Of course, this is rather a broad characteristic, but this basically includes the quality of ink and the continuity of ink flow. The pen may write but if it does not write well, i.e., clearly and continuously, still it will be deemed as practically useless. 3. They have footprints that are not too large. Generally speaking, those pens which are regarded as most versatile are those that have medium footprints. Some people love those really small ballpoint sizes as they appear to write finer. Apparent, only little children like large ballpoint diameters because they can appreciate their drawings more. If you would recognize which kinds of people your target consumers are, then you would know the best corporate items to give them. Now how will the above list be most helpful? Surely, it would be most helpful to companies and gift providers who would be willing to devise and revise ways in order maximize profit. Again, the main point should not be missed: pens are great promotional products; it’s just that they need to also be true to their name so they would represent their company very well.
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