Popular in Course
verified elite notetaker
Popular in Business
This 4 page Document was uploaded by an elite notetaker on Sunday December 20, 2015. The Document belongs to a course at a university taught by a professor in Fall. Since its upload, it has received 7 views.
Reviews for Prepared-Meals-Sector-in-Japan
Report this Material
What is Karma?
Karma is the currency of StudySoup.
You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!
Date Created: 12/20/15
Market Focus: Trends and Developments in the Prepared Meals Sector in Japan Product Synopsis This report provides a concise overview of the Prepared Meals market in Japan. After reading this report, you will understand the size of the market, the economic, demographic, and behavioral trends that will drive its evolution and the leading players within the market, allowing you to plan effectively for the future. Introduction and Landscape Why was the report written? This overview of the consumer and market dynamics of the Japanese Prepared Meals sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years. What is the current market landscape and what is changing? The sheer number of Japan's older consumers, over 30 million people aged 65 and above, simply can't be ignored. Meanwhile, the increasing number of single-person households, often elderly consumers seeking easy-to-cook meals, has created demand for smaller Prepared Meal packages, or those that can be resealed in order to reduce food waste. What are the key drivers behind recent market changes? Japan's aging population means marketers face a challenge meeting the nutritional needs and consumption habits of older consumers. Consumers above the age of 65 accounted for 24% of the population in 2012, while children aged 14 and under made up only 13% of the population. Consumer Packaged Goods Companies are increasingly tapping into the lucrative grey market with a range of products targeting the elderly population. What makes this report unique and essential to read? This report brings together consumer insight and market data to provide a comprehensive brief of the Japanese Prepared Meals sector. This allows for the rapid identification of key growth opportunities across three Prepared Meals categories and their packaging. Key Features and Benefits Analysis of consumer behavior, economic conditions, and demography reveals emerging opportunities in the Prepared Meals sector in Japan. Key growth categories are highlighted by analyzing the market dynamics of three Prepared Meals categories: Meal Kits, Pizza and Ready Meals. Market shares are provided for the leading brands across the Meal Kits, Pizza and Ready Meals categories. An overview of packaging trends in the Japanese Prepared Meals sector is provided, including primary packaging material and type, packaging closures, and outer packaging. Market Focus: Trends and Developments in the Prepared Meals Sector in Japan Key future trends are highlighted and analyzed in order to identify opportunities and threats in the Prepared Meals sector. Key Market Issues Hypermarkets and Supermarkets dominate the distribution of both Food overall and Prepared Meals in particular in Japan, accounting for two-thirds of each market by value. However Convenience Stores have a slightly higher share of the Prepared Meals market than they do of the overall Food market. This is driven by the popularity of Bento boxes. Though Japanese consumers enjoy traditional food, their busy lives and the increasing number of single person households has contributed to demand for quick and easy meals that are purchased either at retail outlets or eaten at fast food chains offering traditional or western fast food. Ready Meals, already the most valuable category in Japan's Prepared Meals sector, will record the fastest growth rates. This will be driven by rapid growth in the consumption of Chilled Ready Meals, while the already substantial Frozen Ready Meals segment will also record strong growth. Japanese consumers often seek out Prepared Meals as an indulgent treat for themselves, and the consumption of products made using the best quality ingredients or production processes is a key way to do this. This means Prepared Meals in Japan can't just be a quick and convenient alternative to cooking; Prepared Meals really have to look and taste as good as they appear on pack. Key Highlights Japan's aging population means marketers face a challenge meeting the nutritional needs and consumption habits of older consumers, while at the same time innovating to create products which appeal to younger consumers, who are increasingly oriented to western food habits and lifestyles. Private Label penetration in Ready Meals, which accounted for over three-quarters of the Prepared Meals sector in Japan by value in 2012, is very low, and lower even than in countries such as China and Honk Kong. This shows that Private Label Ready Meals remain primarily a cheap alternative to branded goods. In order to change these perceptions retailers need to develop more distinctive, premium ranges of Ready Meals, especially given the indulgence factor Japanese consumers attach to these products. The Japanese government has enacted legislation requiring health tests for all employees over the age of 40, with a special focus on dietary-related diseases such as diabetes and heart health. Increased awareness through testing means consumers will be keeping a close eye on their salt, fat and sugar intakes, and may alter their consumption behavior with the aim of getting healthier. Packaging demand in Japan's Prepared Meals sector will continue to be shaped by consumer demand for more convenient, cheaper pack types. The dominance of the Ready Meals category, which accounts for over three-quarters of the sector by value and enjoys the fastest growth rates, means that Rigid Plastic Trays will Market Focus: Trends and Developments in the Prepared Meals Sector in Japan continue to dominate packaging demand between 2012 and 2017. Country Context - A Declining Birth Rate And An Aging Population Are Creating New Dynamics In The Consumer Goods Market In Japan - Hypermarkets And Supermarkets Account For The Majority Of Food And Grocery Sales - Hypermarkets And Supermarkets Dominate The Distribution Of Prepared Meals - Busy Lives And The Increasing Number Of Single Person Households Is Driving Changes In Japanese Eating Habits sector Analysis - Japanese Consumers Consider Prepared Meals To Be An Indulgence, Yet Continued Economic Weakness Makes Value Paramount - Aging Consumers Want Fresh And Healthy Prepared Meals - Ready Meals Are Driving Growth In The Japanese Prepared Meals Market - The Value Of The Prepared Meals Market Has Continued To Grow, Even As The Yen Appreciated Against The Dollar - Solid Growth In The Value Of Prepared Meals Markets Is Forecast After A Volatile 2007-2012 brands And Private Labels - Private Label Ready Meals In Japan Are Unsophisticated, Cheap Alternatives To Branded Meals - Key Brands By Category. packaging Insight - The Dynamics Of The Ready Meals Category Drives Overall Packaging Demand In The Prepared Meals Sector - Rigid Plastic Trays Will Continue To Be The Most In-demand Pack Format Through Till 2017 future Outlook- Four Key Trends In Japan's Prepared Meals Sector - Japan's Aging Population Will Drive New Product Formulation - Indulgence Is Key To Growing The Pizza Category, But Will Also Limit It - The T ResearchMoz(http://www.researchmoz.us/) is the one stop online destination to find and buy market research reports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with our huge collection of market research reports. We provide our services to all sizes of organizations and across all industry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well as publishers and will assist you in making an informed decision by giving you unbiased and deep insights on which reports will satisfy your needs at the best price. Contact: M/s Sheela, 90 State Street, Suite 700, Albany NY - 12207 Market Focus: Trends and Developments in the Prepared Meals Sector in Japan United States Tel: +1-518-618-1030 USA - Canada Toll Free 866-997-4948 Email: email@example.com Website: http://www.researchmoz.us/ Market Focus: Trends and Developments in the Prepared Meals Sector in Japan
Are you sure you want to buy this material for
You're already Subscribed!
Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'