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Short Term SEO – By Steve Hawkins Short Term Seo - 2013 Copyright © Steve Hawkins http://Steve-hawkins.com Report Rights: [YES] Can pass on this report for freeee [YES] Can give away as part of a product [YES] Can send onto your subscribers [YES] Can give away for free on your website [NO] You cannot be paid for this report [NO] You cannot use the materials in your own products [NO] You cannot use the materials on your own website [NO] You cannot sell any rights to this report Copyrighted by Steve Hawkins – http://steve-hawkins.com Page 1 Short Term SEO – By Steve Hawkins My name is Steve Hawkins and I’ve been online since 2008 doing Seo for my own sites, various companies and also for a number of my private clients. I’m the creator of various top Seo software packages including Seo link robot, wiki wizard, doc marketing robot, fast indexer + a lot of others; so I know my stuff when it comes to Seo online. I don’t prelude to be an expert by any means, as we all know the Seo world changes week on week but I do split test various strategies to see what works and what has stopped working and how I need to tweak my various strategies to gain an advantage online over my competitors in my various niches. I don’t employ black hat techniques but sometimes may stumble into the grey hat arena at times but still ensure that this does not affect any of my sites as I want them to rank long term. However, there are times when we just need sites short-term and an example of this may be a new product launch either digital or physical, a limited software launch or a product and revenue stream that is trending for a short period of time. Example could be the launch of the ipad 6, new line of baby clothes released to celebrate a royal baby, a new line of jewellery that is trending or even a pop song that has gone viral. The possibilities here are limitless. Note that the guide assumes you know the basics of wordpress and isn’t intended as a wordpress tutorial. I’ve also uploaded a set of video on each aspect of wordpress here in case you need them: http://steve-hawkins.com/wordpress-tutorials-part-1/ http://steve-hawkins.com/wordpress-tutorials-videos-part-2/ http://steve-hawkins.com/wordpress-tutorials-videos-pt-3/ Finding Ideas to promote short term When it comes to finding idea to promote short term we need to be using specific brand or product names. This is important as when a user want to buy a watch they won’t simply type ‘watch’ into Google they will have some idea of a watch type therefore making the keyword far more targeted and more of buying keyword. We can find some idea of possible product to promote: Sites that actually show you the top sellers Sites such as amazon.com allow you to search on categories and find the top sellers in those categories. This allows us to check the traffic for those products to see if that product name is viable for us to hit short terms and bring in cash whilst the product is hot. Some other sites include: - http://amazon.co.uk - http://amazon.com Copyrighted by Steve Hawkins – http://steve-hawkins.com Page 2 Short Term SEO – By Steve Hawkins - http://popular.ebay.com - http://shopping.com Let me give you a quick example by going to amazon.com: Then the category -> electronics and computers -> TV’s Now click on best-selling TV’s and we get a list of the most popular sellers at the moment. This is gold information for us to target and can make us a lot of cash. Choose the brand + some of the models in the top list as below. Copyrighted by Steve Hawkins – http://steve-hawkins.com Page 3 Short Term SEO – By Steve Hawkins Now open the Google keyword tool and let analyse some of the keywords and find what we need. I always add the brand as well to get more keyword ideas (type keyword tool in Google to find it). Note you need to have only ‘exact’ and ‘phrase’ match ticked on the left hand side of the screen and choose the related ‘category’ for your product / service. Now run the query and list my completion descending and initially aim for low comp and high search volumes. Copyrighted by Steve Hawkins – http://steve-hawkins.com Page 4 Short Term SEO – By Steve Hawkins From this list the values I like the look of are: - Samsung ue40c6000 - Samsung oled (looks very good but we need to check for affiliate products for this keyword) - Samsung ue40b6000 Step 1: check insight trends for Samsung oled Insights look pretty steady on now the rise so looks good. Let’s put ‘Samsung oled’ into amazon and check for products There are some very good products here and some very good profits to be made from each sale. Copyrighted by Steve Hawkins – http://steve-hawkins.com Page 5 Short Term SEO – By Steve Hawkins From the product I’m going to use the following Main keyword: Samsung oled Sub keywords: Samsung un55f8000 -> Samsung un55f8000 review Samsung un46f8000 -> Samsung un46f8000 review Note: we can use 5-6 levels and more here but I’m using 2 levels as an example. You’re Site Structure: For our site structure we will use the product names / keywords as page names for our site with our internal linking structure as follows. As you can see in this structure we have our main keyword ‘Samsung oled’ as the top level page then nd we link that page to our 2 tier keywords ‘Samsung un55f8000’ and ‘Samsung un46f8000’. These 2 pages then have a single link to the sub niche keyword for each, so they have a link to their sub niche which is either ‘Samsung un55f8000 review’ or ‘Samsung un46f8000 review’. Both the pages ‘Samsung un55f8000 review’ and ‘Samsung un46f8000 review’ have a link back to the ‘Samsung oled’ page. This is how we pass the link juice to each page and this ranks each page throughout the site. Note that when we use wp-youtuber to pull videos we must add an internal link to the page above for the specific keyword the video has been extracted for. So if we pull videos for ‘Samsung oled’ we add a link to the ‘Samsung oled’ page below the video / review. Hope this is clear and this creates a set of super citation worthy links internally on our site. Next I’ll cover what the requirements are for building your site and what plugins are needed. Copyrighted by Steve Hawkins – http://steve-hawkins.com Page 6 Short Term SEO – By Steve Hawkins Requirement for site: 1) Base Wordpress install 2) Plugin required for this strategy includes 2 inexpensive paid plugins. a. Wp-youtuber video plugin from here (required) b. All in one Seo (free) c. Xml site maps plugin (free) d. Xml video sitemap plugin (free) e. Stat press visitors plugin (free) f. Digg digg for social signals (free) g. Amazon plugin for adding products here (required to use amazon product) 3) Create 5 base pages and link as above 4) Create several video posts using youtuber plugin on keywords. Step 1: If possible get a domain name + hosting the same as one of the keywords. I.e. http://samsungoled.com (if your targeting countries then get the country extension. I.e. co.uk) You can purchase domain names here (use coupon: stevehawkins for a 25% hosting discount) Step 2: - Setup your wordpress blog via cpanel and use fantastico to install (info on this online). - Install plugins (link at the end of doc) via the wordpress ‘plugins’ section. - Change permalink structure to ‘post name’ (settings -> permalinks) - Create 5 pages 1 per keyword with the following on each page o Set the page url + title as keyword o Add the keyword at the top of the page as a H1 o Add a YouTube video to the top of the page below the H1 keyword o Add an amazon item to buy (or another affiliate) o Add some text about the keyword (review) o Add a link to the subpage using your anchor text o Add keyword + description to the all-in-one Seo section - Create a menu and display on all pages which only contains links to o Blog home page o Your 2 top level categories - Now setup the youtuber plugin to auto pull ‘10’ initial posts then 3 per day o Go through and clean up the posts add keyword at the top above the video in h1 o Add an affiliate product below the video (Samsung oled is using amazon products) o Add a link using exact anchor text and link to the page created earlier. - Now generate a new sitemap using the site map plugin - Now generate a video sitemap using the video sitemap plugin - Ping all of the pages (including sitemaps) [usecan sue the indexer software to do this] The following go through some of the data used to create the ‘samsung oled’ site. Copyrighted by Steve Hawkins – http://steve-hawkins.com Page 7 Short Term SEO – By Steve Hawkins Menu example: Got ‘appearance -> menus’ and you will see something like the following as the default We only want the top levels here so remove the review pages from the menu and also the home. With those removed we are left with the following: Also ensure the ‘primary menu’ is ticked. If this is not initially present click ‘create’/’save’ then navigate back to the menu section (appearance -> menus) Click the create / save the menu and navigate to see this on the main site Copyrighted by Steve Hawkins – http://steve-hawkins.com Page 8 Short Term SEO – By Steve Hawkins We can see the new menu structure on our new site pages Page example: Before we modify/create our pages and posts; we need to first remove the default sample page + sample post in wordpress. Next we create our 5 pages. Page 1: Samsung oled has: - The url as Samsung oled - keyword in h1 at the top - an affiliate product and some product review text - a link to the 2 sub niche pages ‘Samsung un55f8000’ and ‘Samsung un46f8000’ - an external link to a authority page in the niche (in this case I’ll use the Samsung site) Note that the main parent page has the 2 links to the sub niches at the top below the H1 keyword whereas all other pages have the link at the bottom below the text. Note that I find it easier to make skeleton pages first. So we create 5 pages with the keyword in the url and add the keyword in the H1 tag on the page then save the. We can then continue. Copyrighted by Steve Hawkins – http://steve-hawkins.com Page 9 Short Term SEO – By Steve Hawkins Next I show the skeleton pages I initially create on my sites. So create all the pages in this format using the keyword in URL + also in the heading 1 font. Note I’m using the amazon funnel plugin button short code after the review. You can use the review from amazon, add in some of the pictures, descriptions etc. on your page. Next you need to “shortcode” the amazon funnel button at the end (see how to do this in the plugin guide). Copyrighted by Steve Hawkins – http://steve-hawkins.com Page 10 Short Term SEO – By Steve Hawkins Note the [asf_samsung_oled] short code for the button to add for amazon. This is built using the amazon funnel plugin. The last thing we need to add is an authority link out to a site in the same niche. In this case I’ll add in a link to http://samsung.com at the bottom of the page. Copyrighted by Steve Hawkins – http://steve-hawkins.com Page 11 Short Term SEO – By Steve Hawkins Here is the live page: Copyrighted by Steve Hawkins – http://steve-hawkins.com Page 12 Short Term SEO – By Steve Hawkins We follow the same routine with all of the sub niche pages but place a video below the keyword from YouTube and add the child links at the below the buy now links. Here is a sub page, so look at the elements on the page and how they are setup Note the keyword in h1 at the top then below is a related YouTube video about Samsung TV’s then the review text from amazon. Now we have the add to cart button from the amazon funnel plugin then the ‘Samsung un55f8000 review’ link to the child page as we covered earlier. Also note the authority link out the Samsung which is a relevant authority link. Copyrighted by Steve Hawkins – http://steve-hawkins.com Page 13 Short Term SEO – By Steve Hawkins Setup YouTuber: Youtuber is a very easy plugin to use and setup and pulls video on auto pilot for you. This is essential for our short term strategy. Note that the full youtuber setup is outlined in the guide that comes with the plugin and goes into much more depth into what the plugin can do. Configuration After activating the plugin, we now need to configure the size of the videos in the blog posts. So click ‘settings’ Edit just the highlighted width and height of the videos to suit your theme, that’s it, the rest can be left as is. Note: do not remove the quotes when changing the video size. If required you can reset the default settings, any changes made click the update post code to confirm changes. Copyrighted by Steve Hawkins – http://steve-hawkins.com Page 14 Short Term SEO – By Steve Hawkins Wp-Youtuber - Adding Search Terms (Keywords) Click back on the ‘wp youtuber’ link and add your keywords, we have a few options available 1) The dropdown has 3 options “Videos, Category & Keyword, Profile”. “Videos” is probably the best option for finding the most related videos for the keyword. 2) Enter just one keyword or keyword phrase. Note do not enter more than one, per search term. 3) Enter how often you want to retrieve videos. Personally I like to use just the “days” option. But there is the option to run hourly. Example, if we enter 3 in the text field, the plugin will retrieve a video every 3 days. If you select the “humanize” option, the plugin will post the videos at random times (between 1-60 minute periods) on the day/hour setup. 4) Select the blog category you want the video posted in. 5) Select if you want to retrieve any comments for the search term Copyrighted by Steve Hawkins – http://steve-hawkins.com Page 15 Short Term SEO – By Steve Hawkins 6) Select the post author 7) Select the post status, if we want to post videos automatically use the published option. The other two options for search are Category & keyword. To retrieve the videos with this option you must add the category with the first letter in uppercase: Category And the keyword all in lowercase Example: Category: Pets & Animals | keyword: dog training Would be: Pet Animals dog training Notice any category that has a ’&‘in the category name should NOT be included in the search term. Current Categories Autos & Vehicles Comedy Education Entertainment Film & Animation Gaming Howto & Style Music News & Politics Nonprofits & Activism People & Blogs Pets & Animals Science & Technology Sports Travel & Events Note when you save a video will be pulled automatically and posted. so I would pull 10 videos and edit each page and add in ‘keyword at top in h1’, affiliate product, buy now button, link to the related page i.e. for keyword Samsung oled add a link to the ‘Samsung oled’ page. And add an outbound authority links as well as filling in the all in one Seo info. Copyrighted by Steve Hawkins – http://steve-hawkins.com Page 16 Short Term SEO – By Steve Hawkins Once the posts have been updates you then need to generate / regenerate the xml site for videos and ping it. All in one Seo setup on each page + post: On each of our pages we need to set up the all-on-one Seo details. Here is the all I one Seo panel Here are the details I entered for the Samsung un55f8000 page Title – just add your keyword Description – add a call to action description here and make it unique to your site Keywords – add keywords, single values separated by a comma, also add a few random keywords in the mix and that’s all that is needed. Once we have created all pages and added videos + reviews we need to generate a sitemap for the site. Copyrighted by Steve Hawkins – http://steve-hawkins.com Page 17 Short Term SEO – By Steve Hawkins At this point we should have the following: 1) Wordpress setup (I would also find a non-default theme) 2) Added free plugins + required paid plugins 3) Created 5 pages – 1 per keywords we are targeting + each page has a. The page url must equal the keyword i.e. /samsungoled b. Keyword at top in h1 tag c. Video below h1 tag d. Affiliate product below video e. Review text or description text below product f. Authority link out to a related niche g. Link using child anchor text to the child page -> i. i.e. Samsung oled -> Samsung un55f8000 h. Note that the Samsung oled page have links to both child pages via anchor text 4) Pulled 10 videos based on keywords using youtuber plugin a. Clean up the pulled pages and add a h1 keyword above video b. Add a product below the video c. Add a link to the main keyword page below the product i.e.: Samsung un55f8000 d. Set up youtuber to pull 3 video a day 5) Set all in one Seo for each page / post 6) Generate a new sitemap and ping Google with it 7) Generate a video sitemap and ping Google with it Now we need to generate some off page links to our site to give us the inbound linking that we need. Copyrighted by Steve Hawkins – http://steve-hawkins.com Page 18 Short Term SEO – By Steve Hawkins Off page linking strategy We need some quick off page links so here we use a mix of posting links manually or ideally using software + a cheap service for links. We need to push links to all of our site pages we have created + the new video posts 1) Push some quick cheap good links from here to the 5 main page urls. Use this service 2) Push as many links as you can from any Seo software have a. Seo link robot – web 2 / article / social / rss / pinging b. Doc marketing robot – document sharing links c. Wiki wizard – wiki links d. Fast indexer 3) Manually create a set of links on the following sites a. Tumblr.com -> add article for each page + exact anchor linking to it b. Wordress.com -> add article for each page + exact anchor linking to it c. Livejournal.com -> add article for each page + exact anchor linking to it d. Blogger.com -> add article for each page + exact anchor linking to it e. Create Google sites for each page and point anchor links to it f. Create a Google group and add in links + pictures to the pages g. Google + account -> add links using the add links option h. Create a diigo group and add an article for each page and link to it with exact anchor 4) Run the fast indexer against all of the page urls (both ping + Meta index) OR ping the urls if you don’t have the fast indexer. You can get a free version of the indexer on the download page for the plugins in this report. 5) Social Signals a. Create accounts on the following sites - Facebook - Twitter - Google+ - Pinterest b. Post links to each of your website pages on each of the social sites. You can also use software to do this for you automatically. There will be information on a piece of Facebook authorised software to be released in September 2013 that can auto pull your posts and pages for you complete with links to be posted released soon. That is the basic strategy to get new products ranked quickly and also product launches etc. and get you top ranking quickly whilst the product is trending and hot. It is best to buy a keyword matching domain + push your links as quickly as possible to get ranked for a short period of time before the trend dies off. Copyrighted by Steve Hawkins – http://steve-hawkins.com Page 19 Short Term SEO – By Steve Hawkins You do need to buy at least the video puller (wp youtuber) plugin and also an amazon plugin to easily pull products in. When back linking you also need to push links as quickly as possible therefore using software + the service above + manual link creation will give you the best link velocity to do this to rank quickly. This report was initially created for my subscribers + my Facebook mastermind group (group here) but I wanted to pass this out to allow other to benefit from the information it provides. Note: if you have paid for this reports claim back any monies paid. I’ve released this as a free report. Quick Reference to tools used in the report All of the links + updates links can be found on the report resource page here You will also find some limited discounts for report readers only on the resource page. Off page linking: Inexpensive back link service – backlinks for $1.99 Automation software: - Seo link robot Best web 2.0 / article / social bookmark / rss auto posting - Doc marketing robot document sharing pdf creation + poster - Wiki wizard ultimate wiki scraper / creator + poster on the market - Fast indexer Wordpress plugins download page: download page Wp-Youtuber video plugin -> download here Amazon funnel plugin download -> download here Purchase domain hosting + domain names: here (coupon: stevehawkins for 25% hosting discount) Copyrighted by Steve Hawkins – http://steve-hawkins.com Page 20
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