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Date Created: 12/21/15
Clothing & Promotional Products Jeol Govers [ Promotional Products for Brand Endorsement ] Monograma is an Australian firm, which specializes in creating promotional merchandise for its clients. For instance, we have been creating tailor-made promotional products, which include but are not limited to promotional bags, promotional wear and promotional pens since the past 25 years. Today the world is very vulnerable to media hype and media coverage. Everyone is in the rat race of being recognized and procure more mileage than the other. Every commercial set up such as corporate, offices, media, institutions, celebrities, advertising industry, government, politicians, etc. wants their presence felt in the market. Hence, various promotional strategies and tools are used to get the maximum coverage for their brand visibility. So huge and crazy is this demand that companies are spending millions to promote their products. Today lots of Fortune 500 companies, mega corporate, or blue chip companies are sponsoring big sports events, musical concerts, charity events, fashion and ramp shows, popular Television Shows and similar crowd pulling functions to ensure huge brand endorsement. The market is stiff and competitive that even a slight negative publicity gives a huge drop in productivity index. Promotional products are distributed in accordance with the importance of an event, mileage, popularity, and TRP increase capabilities. Film stars, sports persons and successful corporate heads, socialites, models are roped in to promote these events with a very wide distribution of promotional products like bags, pens, calendars, gifts, cosmetic kits, pouches, etc. These sponsored events with distribution of promotional products are a huge barometer of productivity increase, brand visibility and brand endorsement. These promotional products act as silent sales boosters. Promotional clothing is encouraged in a very big way with mega international sports events where the sports persons entire are being sponsored by Fortune 500 companies or mega blue chip companies with their logo and banner prominently facing the cameras and the audience. Such events have been a million drawing bags for productivity, brand visibility and long customer bonding activities. So strong is the effect of these promotional clothing that lot of designers all across the world have started designing exclusive sports garments for such tournaments and minting money. Corporate or blue chip companies do not miss the opportunity of distributing promotional conference bags with their logo embossed prominently in addition to bearing the sponsorship of these meet. Conference bags are a huge brand representative as they infuse lots of revenue hike in the companies because of its maximum mass visibility. Conclusion: How you promote and make your product more visible is the mantra of brand endorsement and product promotion. This is marketing!