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Date Created: 12/21/15
Marketing Your Business with Professionally Printed Brochures And Booklets Marketing your business on and offline is the best way to reach out to customers, expand your following and increase the interest in your company. For person to person marketing, a brochure or booklet printing is the perfect way to promote your brand, your products and services, and give potential customers all the information they will need to remember you. Creating a brochure does not need to be expensive. It is possible to have an extremely professional printed information brochure designed and printed for very little initial outlay. And the return on investment for well-made brochures is excellent. If you are unsure whether you need a brochure to market your business, here are a few tips to help you decide. First, think about where and how you will be distributing your brochure. If they are simply going to be sitting on a retail shop counter, or piled up in a store room in boxes, then you may not need a brochure. However, if you have an upcoming event, conference, expo or open-day, they are perfect as give-aways for people who pop along. Use a good brochure as a talking point, it is much easier to approach people and start talking to them when you have something to hand them. This is especially true at conferences, expos and large events when there are many people and you need to speak to as many as possible in a short space of time. Once you have decided that you want a brochure done, the next step is to have it designed and produced. The look of the document, and the content within it, are essential to its success as a powerful piece of marketing communication for your business. Don’t be tempted to re-hash old content from a website or old brochure. Think about the message you want to get across, and make sure the content matches your brand so that anyone picking up your brochure, they will know and recognise it is your communication, and your company product. Design an eye-catching but appropriate front and back cover. The back cover is just as important as the front! Most printers will now be able to produce the highest quality full colour brochures for extremely reasonable prices, so consider using excellent photography or colour images appropriate to the nature of your business. Knowing what colours to choose is a little harder, so it’s best to get advice from an experienced graphic designer who can help you. The basic rules are to use the colours of your brand, and to avoid colours that clash, are too bright or garish. Also, for some businesses, dull or overly dark colours should be avoided. However, be careful, for some businesses, even black is the perfect colour! The next aspect to consider is the size of your brochure. Don’t arrange a 20 page brochure if you will be struggling to fill it. Also the dimensions should be considered. For big formal events, larger brochures may be preferable, where-as for informal events, a smaller brochure people can pick up and easily carry might be better. To make your decision, think carefully about where you will be distributing your brochure, and how. If you are using mail, then you may need to consider postal charges too. Once you have the content, design, layout and colour scheme as you want it, find a reputable printer who will be able to reproduce your booklet on high quality paper, in perfect colour. Many printers also offer a design service so it’s worth finding out, especially if you don’t have experience designing brochures, it is always good to get the professional help you need. About Us ColourPrint Online is a one stop shop for printing. Buy with confidence and have high quality reproduction done at affordable prices. The company delivers high quality material with convenience, quality, dependability and fast turnaround times. Check out the affordable prices with FREE Shipping. The company goal is to make it easy to order and affordable. To find out more, go to <a href="http://colourprintonline.toprint.com.au/">http://colourprinto nline.toprint.com.au/</a> Contact Details: ColourPrint Online Melbourne, Victoria, Australia 3126,0398367655 firstname.lastname@example.org http://colourprintonline.toprint.com.au/
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