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Date Created: 12/21/15
AdConversion increases your AdSense revenues! Consulting by experienced ex-Google-staff No fixed costs: our fee is a share of your revenue increase No access to your AdSense account required Success guarantee: minimum 10% revenue increase – or we work for free! You decide, what you implement Current client portfolio of >50 Mio. unique users AdSense makes sense for all advertising-driven websites 1• AdSense is a Google product • Context-sensitive Google text ads • Fully automized ad serving via Google servers • Contents are adapted dynamically Display Advertising 2• Payment via „Pay-per-Click“ • Advertisers pay google for every click on their ad • Google serves ads in the slots you have defined • Google pays you for every click on an ad on your website 3• AdSense generates new revenues AdSense can increase your revenues significantly Potential losses due to cannibalisation of existing revenues are in most cases highly overcompensated by new AdSense revenues. AdSense Positive revenue effects can be seen in combination with various business models, e.g. display advertising, CPC-models (product/price comparison, premium fees, marketplaces etc. www.adconversion.deI © 2010 AdSense generates significant revenues Revenue potential by websitetype (Western EuropeBenchmarks) eCPM as neutral basis for optimisation • TheeCPM (effective Cost Per Mille) is defined as revenue per 1000 page impressions A • AdConversion increases the eCPM and Communities 0,2 - 1,0 € per 1.000 PIs therebythe revenues out of your existing traffic B 80% of all websites • eCPM as basis for optimisation allows an Editorial 2 - 15 € earn with AdSense exactdistiction between growth caused Content per 1.000 PIs less than 60% of bytraffic and growth by optimisation (revenue growth caused by traffic growth their potential! C is automatically excluded) Directories, classifieds, 10 - 30 € marketplaces per 1.000 PIs www.adconversion.deI © 2010 In our optimisation projects, we achieve in average 50% revenue increase – without any cost risk for our clients Project steps Optimisationfactors Duration: Effort: Ø 1-2 Increase of click rate Ø 1-3 1. Analysis status quo weeks •OptimisationAdSense Placements man days 2. Optimisationsuggestions •Optimisationad layout •Implementationof special features 3. Reviewwith client c Increase of CPC 4. Implementation support •Placement targeting 5. Ongoing result monitoring •Re-placement of ads with strong CPC •... Our promises for you Revenue development Result: Ø 50% 10.000 € 4increase Free evaluationof revenue potential 8.000 € 3,00 € 2,50 € No obligations 6.000 € 2,00 € 4.000 € 1,50 € 100% success based fee 1,00 € 2.000 € 0,50 € 10% increase guaranteed! - € - € Jan Feb Mär Apr Mai Jun Ex-Googlestaff Basisumsatz Umsatzsteigerung eCPM www.adconversion.deI © 2010 Our fee is only a share of the effective additional revenue. No fixed fee! Twoservice models for you to choose from No risk! One-time Continuous Package optimisation support 10.000 € +50% 4,00 € Initial Optimisation 8.000 € 3,50 € (Short term measures -+ consulting package) ✔ 3,00 € 6.000 € 2,00 € 10% success guarantee 4.000 € 1,50 € (No charge if eCPM is raised min. +10%) ✔ ✔ 2.000 € 1,00 € 0,50 € Additional optimisation loops - € - € (quarterly check for revenue potential) ✔ Jan Feb Mär Apr Mai Jun Basisumsatz UcsatzsteigerungeCPM Feature-Radar (Automatic information about new features) ✔ technical support ✔ (We help you with all AdSense related questions) 10% success guarantee! AdConversion Fee 50% 30% If we do not increase your AdSense revenues (Basis: effective monthly revenue increase) by at least 10%, Minimum contract duration we will work for free! (Start: with implementation) 6 months 12 months www.adconversion.deI © 2010 We can offer outstanding expertise Christopher Krischnig • Master in Business & Administration • AdSense Online Account Manager Google Headquarter in Dublin (03/2006 bis 08/2010) • Experience from several hundred optimisation projects in the verticals Classifieds, Jobs, E- Commerce,News and Communities. • Trainer for new Account Managers, initiation and project lead for innovation projects • Various internal Google awards , such as Best Partner Manager, Platinum Award, Gold Award, AccountManagement Award, EMEA Innovation Award. Arne Pokrandt • Master in Business Psychology • AdSense Online Account Manager Google Headquarter in Dublin (07/2008 to 07/2009) • Experience from several hundred optimisation projects for the biggest German, Austrian and Swiss publishers in the verticals Classifieds, Financials, Gaming, Health and Community. • Expert for psychology of perception und user behaviour in Online Advertising + additional ex-Google staff www.adconversion.deI © 2010 AdConversion is consulting more than 50 publishers in 6 countries. With new implementations as well as optimizations. "The cooperation with AdConversion made us discover, how much potential is inAdSense. An optimisation of thatqualitywould not have been possible with internal staff." A. C. Meyer, CEO fotocommunity.net, Germany "AdConversionprovidedconsulting service that led to almost immediate growth of AdSense revenues by10- 40% per website. Quick professional service that proves, that no matter where the consultants are located, you can feel that they are near your staff and wish to share their know-how." Marcin Koziol, Director of Multimedia at Gruner+Jahr Poland Group "Alreadya day after the optimisations we could achieve significant additionalrevenues. Today we have more AdSense revenues with less AdSense ads." T. Mühlbacher, Head of Internet landwirt.com, Austria „AdConversionhas increased my Adsense revenues significantly without disturbingmy layoutby too manyads.“ StefanDuphorn, Geschäftsführer wer-zu-wem GmbH "With the consultancy services of AdConversion,we were able to increase our AdSenserevenues by75% withina very short period of time." Marco Hakel, Deutscher Medien Verlag GmbH “(...) doubledthe efficiency of ourAdSense ads." Bjoern Behrendt, CEO hiogi "One of the most elaborated recommendations, that I have seen from anyoptimizationagencies so far. Respect!“ Olga Becker, developer at Netcon for reisebuch.de Further clients e.g. www.adconversion.deI © 2010 Contact us for a free evaluation of your website! Contact AdConversion GmbH Mittelweg 177 20148 Hamburg Germany ç fon. +49 (40) 411 727 43 fax +49 (40) 950692006 firstname.lastname@example.org http://www.adconversion.de www.adconversion.deI © 2010
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