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Live to the powerLESeptember 2012rview Section Page No. _________________________________ Introduction 1 LEO Business Concept 2 Table LEO Products and Services 3 LEO Business Strategy 7 HisEfy 8 of Current and Target Markets9 LEojections 11 Compliance 12 Contents Organisational Structure 13 LErtners 13 LEO Vision and Mission 15 Summary 16 live seminars. Social media opportunity to be, as our Lat- keeping training by helping them to establish and community enable us to in name, Humanitas Meritus, • Personal development their own profitable busi- Introduction complete the missing link, translates of, and self-improvement ness” LEO has identified three required to make eLearning “Service to Mankind” courses the new learning paradigm, and in doing so, to change • IT training common barriers to estab- eLearning is currently the lishing your own business: most rapidly growing area of by creating a ‘feedback loop’ the world we live in. • Soft skills training • Lack of knowledge, skill and ‘tribe’. Learning Enterprises Organi- • Educational training or competency online content sales, esti- LEO is uniquely qualified to sation Ltd. (LEO) is a global, mated • Educational games. • Lack of confidence to grow to $51.5 Billion create an ‘entrepreneurship’ eLearning company using The business works in learning community and this personal recommendation to • Lack of resources (par- by 2016.* partnership with independ- ticularly financial) critical value-add gives us a introduce associates to its ent associates, eliminating To address these three barri- Direct Selling is well estab- unique advantage and busi- products and services. the need for web based or ers LEO has developed an en- lished in the developed other advertising to bring its markets and attracting huge ness driver. The products and services trepreneurship programme eLearning, and relationship products to consumers and under three headings interest and growth in devel- start with a core product end users. Associates are “Learn – Earn – Own”. oping countries. marketing is the perfect range, used by many of the handsomely rewarded for combination and, through product sales generated by eLearning is changing the associates, designed to help their efforts. world we live in, since LEO, will bring relationship people to start their own anybody connected to the marketing into the 21st Cen- LEO currently has over 1,000 Learn-Earn-Own businesses. Our product associates. internet has potential tury, with a valuable, ethical,range however extends access to an unlimited and world changing product. “Learn” ultimately to every eLearning source of information, diver- The product theme chosen product, which we feel will Aimed at addressing the lack sifying and growing expo- by LEO - ‘entrepreneurship’ - LEO Business of knowledge and compris- nentially. be of value to our customers ing eLearning, eTutoring, makes this even more excit- in order to achieve their Concept eLearning is the perfect ing, since this will most live seminars and technology product for Network Market- directly affect the prosperity Entrepreneurship goals and products focused on entre- and success of individuals, will include: The business concept behind preneurship skills. ing, since it can be delivered LEO is summarised as “Earn” online, as well as through groups, companies, regions • Business management “Helping individuals to and nations. skills Aimed at providing an as- physical digital media. It is In LEO, we really do have an achieve financial independ- sisted business environment enhanced and enriched by • Accountancy and book- ence, security and wealth - in which associates can earn 1 *Ambient Insight Research (2011) International eLearning Market Research, [Online], Available:www.ambientinsight.com/Reports/eLearning.aspx [28 Aug 2012] 2 an income from the skills tal programme once they they learn whilst at the same have attained a defined } time growing their business level of business perfor- confidence. This mod- mance. “Fast is better than slow” ule comprises mentoring, } e-commerce platform and income from representing LEO Products LEO’s products. Think ‘Entre- preneurship Hot-housing’. and Services 2. Those who work in the ship’ as the focal point of its “Own” direct selling industry product offerings and so is Aimed at solving the final The main focus of LEO is improve their success by powerfully aligned with cur- piece of the entrepreneur- the eLearning products and improving their level of rent social and economical ship puzzle; start-up capital. knowledge and their skill trends. This module comprises an tools. eLearning is the fast- base LEO offers the following cat- innovative programme of est growing area of digital 3. As a product which can egories of products: seed capital accumulation content sales on the inter- be delivered online, and and investment. Addition- net and is making learning easily translated into any1. eLearning – supplier of resources available to many wide-ranging courses ally, through the LEO com- people who have not had ac- language, eLearning is teaching hard skills and munity, start-up business cess before. This growing ac- the most scalable prod- soft skills through inter- will receive community sup- cess to eLearning is enabling uct, and therefore suit- active online applications port and a sales advantage societies to improve levels able for a global market 2. eTutoring – direct one to from already converted LEO with no logistical issues devotees. of education, skills and thus4. Appeal of eLearning one or group teaching income. online in a virtual class Through the LEO programme eLearning is the perfect products is universal, room style associates: product for the direct selling from developed to devel- 3. Live Seminars – class- • Learn the skills of entre-industry for the following oping countries, cross room based training preneurship reasons: border, cross culture, sessions on specific top to bottom of society, • Earn whilst they develop 1. Participants in the direct everybody has potential subjects business skills and ex- selling industry have to improve their lives by 4. Technology – electronic perience by selling LEO always been the biggest increasing their knowl- products like tablets, endorsed products advocates and consum- edge memory cards, and simi- • Own, though a business ers of on-going adult lar devices to carry and ownership and seed-capi- education LEO has set ‘entrepreneur- deliver training materials 3 4 } “There is greatness inside everyone” } LEO’s business strategy is to: commitment to LEARN, EARN 1. Robust payments solu- tions in and out • Utilise the power of so- and ultimately OWN a busi- cial media and networks ness. History of LEO 2. World class products to reach large numbers partners of people Founded in 2012 by Dan 3. Corporate structure • Recognise the common “LEARN, EARN and Andersson and Atif Kamran Senior management has desire of people to learn ultimately OWN a also participated in recruit- and work in a social who between them have ment of leaders, seminars, context business.” some 35 years experience in the Direct Selling industry in- workshops and business • Establish strategic part- cluding experience of build- opportunity meetings and nerships with vendors ing Global organisations presentations delivered by and suppliers to gain The ultimate objective is to local senior associates. create hundreds of thou- up to 20 million associates. access to best-of-breed sands of successful, associ- Dan and Atif have attracted LEO Ltd. was incorporated in eLearning products and ate-owned businesses across a core team of experienced March 2012 and it owns all LEO services multinational corporate of the assets and intellectual • Develop an internet mar- the globe. executives who are currently property of the company. Dan Andersson |President and Atif Kamran Global Marketing Director Business keting strategy for those building LEO on five conti- who wish to promote nents. • developing and measur- tives to joint he LEO team products online The Company’s priority in its ing growth in its mem- was David Bosley, with a Strategy ber base by adjusting background of 12 years in • Utilise traditional word first six months of trading its marketing plan, and Direct Selling, most recently of mouth ‘relationship has been: developing and refining as CEO of a multi national marketing’, face-to-face • to develop its business meetings, conference products network, which established calls, opportunity meet- building platform The company has already re- massive growth across 20 • trial-marketing its cruited highly motivated and countries in 18 months. ings and seminars to business concept David has been quick to grow the business in skilled field sales leaders, aleverage his contacts in the terms of associates and • creating multinational well as corporate managers, end users beach-heads in some established local offices, allindustry, and has quickly eight different countries in order to create a scalable got the company to a stage, This strategy enables LEO to on three continents model of high-touch market which most Direct Selling create, and rapidly grow a presence in advance of the companies might expect to global business that serves • incorporating subsidiar- reach in 3-4 years in terms humanity by enabling any- ies and creating local launch. one with the motivation and business hubs One of the first key execu- of: David Bosley Commercial Director 7 8 LEO currently has a presence } in: • UK and Europe “Diversity is empowering” • Middle East } • Africa • Asia And has offices in • Oxford, The UK (Global Headquarters) • Dubai (Regional office for Middle East, Africa and South East Asia) Current • Dhaka (Country office for Egypt) and Target • Port Harcourt/Lagos (Country office for Nige- Markets ria) • London (Regional office for Europe) • Hong Kong (Regional office for Far East and Bangladesh) Australasia) With offices planned for: • Rio De Janeiro (Regional • Shenzhen (Country office office for South America) for China) • Moscow (Regional office for Russia) • (Country office for India) • New York (Regional office for USA and Canada - NA) 9 • Cairo (Country office for 10 LEO generates revenue from 2 souand even, when qualified, on sales 1. Product sales (both sales to within your country, region and glob- Compliance associates) ally. LEO founders and management see it 2. Dividends and capital growth Any LEO customer may choose to as a core value to be good corporate sociates’ businessesestments enjoy the benefits of becoming a LEO citizens, we aim to adhere to the high- associate and thus to put what they est standard in each country in which of LEO through:benefit from beinhave learned into practice selling LEO we operate, and if that is not high 1. Being part of a community of likeucts and building a sales network. enough, to raise the bar. In accord- minded people the process to become a member ofgun 2. Being supported and being able to the Direct Selling Association in the UK, earn whilst learning and as a company we will aim to work 3. By gaining access to the option to with and join the DSA wherever pos- qualifying for start-up capital fund- sible in countries in which we operate, LEO ing for their own business } and make every attempt to establish “True success where it does not already operate.ries Projections “LEO associates benefit causes no harm” } by gaining access to the option to qualifying for start-up capital funding for their own business” “We have already begun the process to become LEO provides a range of products with a member of the Direct which associates can network. Selling Association in Generous bonuses are offered on all your own product sales; on sales of the UK” associates you have introduced; and on on the wider network built by them; Multinational in scope from day one,• External service providers such as the Global head office is in the UK, providers of payment infrastruc- supporting regional management hubs ture, web hosting, IT services, SEO, around the world with the first one in compliance consultants Dubai already operational, and sup- • Trade organisations e.g. the Direct porting South East Asia, the Middle Selling Association (DSA) with East and Africa. Subsequent country whom LEO is currently in the offices are planned for China, India, membership application process in Egypt and Nigeria, to be established the UK before the hard-launch of the company 20/12/2012. “LEO is not just LEO Partners a business. It’s a Organisational LEO develops relationships with third community of like party suppliers to deliver products. These relationships can take the form minded people Structure of: worldwide.” • Original content providers – for example authors and producers of content, with whom we have an agreement to promote their products. • Individuals who have intellectual content, and acting as a publisher, creates products marketed on our platforms • Related physical products suppli- ers who manufacture products that facilitate delivery of our training products. Examples would be tablets, smart-phones, computers, or USB memory cards 13 14 LEO offers individuals the opportunity to be part of a new “Our mission is service to mankind thought of simply as eLearning – just as the computer and the interne▯t have revolutionised every aspect of our lives, make no mistake, they will tra▯nsform by unleashing human potential” the way in which we learn. The only surprise is possibly that it hasn’▯t happened sooner, and this is down to a few key factors. Firstly, the learning needs to be in a bandwidth-sensitive architecture ▯where it is means to facilitate entrepreneurship, easy to find, easy to pick up, leave off, and come back to. We have a wo▯rld-class we inspire people to live their dream. solution for this, which has taken years to develop, with millions of Through offering products to anyone pounds invested. anywhere, that connect the student to Secondly, there must be a community, a network, and feedback. Just learning world-class mentors and programmes, online is too isolating which makes eLearning and relationship marketing▯ a per- we will build a business that knows no fect synergy with a natural community and feedback element. LEO Mission boundaries. } “Our members Thirdly, an efficient virtual distribution network i▯ he eL- to promote t Through the businesses, small and earning products and opportunities across the world. If relationship mar▯keting and also unleash a tsunami of added-valueare the heart of did not exist before LEO, then you’d have to create it! benevolent entrepreneurship in every our business” } Summary In summary, this is the business that relationship marketers and aspirin▯g en- Vision business sector, in every country. can not only achieve massive success for themselves, but in doing so, th▯ey can We will become one of the most re- be truly proud of what their business achieves and the benefit of their ▯product spected organisations in the world. sales to customers. Hence our motto: LEO Core Presuppositions “LIVE TO THE POWER OF YOU” We hold it to be true that: 1) Our members are the heart of our business 2) There is greatness inside everyone 3) Diversity is empowering 4) True success causes no harm 5) Fast is better than slow “Live to the power of you” 62 Stakes Road, Purbrook, Hampshire, PO7 5NT United Kingdom. Company registration number 07978520 Web : www.welcometoleo.com | E-mail : email@example.com
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