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Date Created: 12/21/15
7 Marketing Strategies That Build Businesses Presented By: Denise & Sharon Bonus Tip !!! Begin with the end in mind.... What do you want to achieve ? A ‘Wish’ is a goal that hasn’t been written down...write down exactly what you want to achieve. Use the SMART formula 1.Three Ways To Grow a Business Average transaction value Number of clients Frequency of transactions 2. Pick Your Niche….It is so much easier Be specific-Customer type/locality Create your ‘Dorothy Boyd’ Research them Hang out with them Target them and make an offer 3.Have a Marketing and Sales Strategy? Marketing….. Selling….. 3.Have a Marketing and Sales Strategy? “Research studies have shown that small businesses with a marketing plan experience a 24 to 30 % improvement in sales over those without” Small Business Marketing Practice 3.Have a Marketing and Sales Strategy? Who……………? What ………….? How……………? When…………? What…………..? 4.Have a Marketing Budget That is what serious business owners do It is an investment not a cost Test and Measure Ask questions Keep up with developments 5.Blended Marketing: Off and Online Marketing Have an online presence that works ( SEO brings rewards) Use social networking ( Google recognises it!) 7 points of contact Telemarketing|Email marketing|Directmail Networking and Referral 6. Build a Targeted Database 33 Marketing and Sales Tips www.fasttrackyoursales.co.uk 6. Build a Data Base – Give them something they want 7. Constant Contact………….Engagement Know Like Trust Connect..... Summary Focus on Your 3 Areas Pick a niche Have a marketing and sales plan Invest in a marketing budget ( 10% of Turnover) Blended Marketing Build a Targeted database Constant contact (remember the 7 rule) Fast Track Your Sales To Get Our Free 33 Sales and Marketing Tip that WORK sign up at www.FastTrackYourSales.co.uk 0845 257 0073
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