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Date Created: 12/21/15
T R A C Y L A N D R U M Huntersville, NC 28078 Phone: 704-450-1007 Email: email@example.com BUSINESS PROFILE A strategic, creative, goal-oriented sales and marketing professional. Consistently utilize customer insight to develop solutions-based strategies that differentiate products and services from competitors.A confident, decisive, motivated professional who has a passion for integrating technology into education and business with expertise in: New Business Development Technology Sales Presentations Solutions-Based Sales Strategies Strategic Marketing Planning and Implementation Internet Marketing Strategies PROFESSIONAL EXPERIENCE Marketing and Sales Responsibilities and Accomplishments Consultant 2011- Present Contract consulting services for small businesses: business development strategies, networking skills training, PowerPoint sales presentations, internet marketing Self-Employed strategies, creative web design, and marketing messaging. Charlotte, NC Directed creative web-design; and provide content management for national network of resource websites. Business Responsibilities and Accomplishments Entrepreneur Successfully launched homecare service franchise. Developed business referral 2006-2011 network of heath care businesses. Achieved market growth from start up to Visiting Angels Franchise $500,000 in annual revenues. Received Homecare Excellence Awards 2010 & 2011. Huntersville, NC Supervised agency operations: marketing, sales, staffing, training, scheduling, and bookkeeping. Hired and trained a staff of 30 employees; established local reputation for our professional staff and high level of homecare service. Developed a portfolio of PowerPoint sales presentations, sales collateral materials, flyers, business forms, reports, manuals and marketing databases. Proactive development of quarterly sales and marketing plan. Customer Technology Responsibilities and Accomplishments Specialist Determined market potential and developed solutions-based sales strategies for digital and online technologies, as well as, textbook products. Executive Sales Representative Closed regional sales targets, developed future business opportunities and provided Thomson Learning sales team training. New business surpassed 30% exceeding technology implementation targets in 1999. 1998-2005 Charlotte, NC Awarded Sales Excellence Awards, 1999 and 2000, in the College Technology Specialist position. Executive Sales Representative for 5 years, NC territory. Member of the Sales Consistency Club; awarded Sales Excellence Awards 2004, 2002 & 2001. Awarded Outstanding Sales Achievement for Top 10 Sales Performance 2003. T RACY LANDRUM R ESUME P AGE 2 Senior Marketing Responsibilities and Accomplishments Manager Executed revenue and profit improvement marketing strategies for English as Second Senior Sales Language (ESL) video and textbook products. Lead market research to gain consumer insight and translate marketing campaigns Representative McGraw Hill Publisher into sales in higher education, non-profit and adult education markets. Exceeded first 1995-98 year revenue projections by 15%. Hired 10 ESL Specialist Sales Reps and implemented sales team training. San Antonio, TX Successfully executed nationwide educational seminars to launch Annenberg/PBS and McGraw-Hill’s print and video series “Connect with English”. Senior Sales Rep, Texas.Increased college textbook sales 43% in two years. Awarded 1997 Outstanding Sales Achievement: Top 10 Sales and 1996 Circle of Excellence. Marketing Consultant Responsibilities and Accomplishments 1992-95 Contract marketing consultant for large and small businesses including; MCI Self-Employed Telecommunications, Chase Bank and American Red Cross. Atlanta, GA Executed management of direct mail, sales collateral, newsletters, brochures and special events planning. Delivered on time and met all project budget requirements within 3%. Marketing Manager Responsibilities and Accomplishments Promoted to marketing position; responsible for the developing and implementing all Sales Representative marketing plans for Life Sciences and Health college textbooks. Exceeded company 1989-1982 market share goals by effectively growing existing markets 22%. Harper Collins Publishers New York, NY Maintained Jerry Tortora’s “Anatomy and Physiology 7/e” market share against five new competitors. Created 8th edition media kit for targeted presales campaign with current and prospective adopters. Exceeded final quarter sales forecast by 9%. Sales Rep in NC. Sold college textbooks, scouted for manuscripts, relayed market information to editors, developed relationships with faculty members and bookstore personnel. Awarded 1988 and 1989 Sales Excellence Awards. Additional professional experience with Random House Publishers PROFESSIONAL CREDENTIALS Education Wofford College, B.S. Psychology, Magna Cum Laude, 1982 Professional Integrated Online Marketing Strategies course, University of San Francisco, 2011 Training PMP Candidate Completed Project Management Institut® Training Courses, 2012 Computer Skills MS Word, MS Publisher, MS PowerPoint, MS Excel, MS Access, MS Project Management, MS Outlook, SalesForce.com Volunteer Work International Association of Business Communicators; Crown Awards Event Planner, Shelter for Experience Battered Women; Jingle Bell Ball Fundraiser Event Planner, Charlotte Mecklenburg Schools and Boy Scouts of America Group Volunteer. Charlotte Works Resources Volunteer.
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