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Date Created: 12/21/15
G ILES B ROWN Atlanta, Georgia 30329 (404) 558-2232 ♦ firstname.lastname@example.org PROFESSIONAL PROFILE Energetic marketing professional. Known as a results-oriented business partner, adept in enterprise strategic planning for substantial results. Innovative at formulating branding tactics and promotional messaging to effectively represent company mission and values, increase company/brand visibility, market share and profits. Detail-oriented project leader conducting best position campaigns and business initiatives. Innovative problem solver, progressive concepts within budget requirements for maximum ROI. Career has included progressive marketing management roles with focus on driving enterprise marketing, alignment of strategy and tactics, vendor selection and negotiation, events and sponsorships, market research, media services, organic website, e-mail, digital and social media design and content, and brand stewardship AREAS OF EXPERTISE/TECHNICAL SKILLS Marketing planning and execution Brand and creative strategy development Advertising and promotions Progressive, Social and Direct Response media Vendor contract negotiations and alliance building Strategic and tactical planning and execution Strategic and tactical planning and execution Media planning and market research Agency account management Trade Show concepting/management People/Communication Skills Self Starter/Manager PC & Mac Platforms/Software Detail & Big Picture Viewpoint MS CRM Dynamics Microsoft Office Suite (Word, Excel, PowerPoint, PageMaker Project) TweetDeck Quark SilverPop Adobe CS4 (InDesign, DreamWeaver ExactTarget Flash, PhotoShop, Illustrator) HTML/XHTML WORK EXPERIENCE APPLIED SOFTWARE, Atlanta, GA 2008 – 2012 Director of Marketing Applied Software is the largest Autodesk reseller in the Southeast, and is a specialist in Building Information Modeling (BIM). Instrumental in Applied’s transition from a reseller-lead model to a services-lead model. Responsibilities included: Email marketing (organic content and design), Budgeting, Website (Content, SEO/SEM), Event Management, User Groups, Market Segmentation, PR, Social Media and Product Marketing. Key player on team that recruited a team of 13 subcontractors in development of comprehensive federal government proposal for five year BIM Services contract award. Team was one of ten selected out of more than 100 respondents. Developed comprehensive Federal Government branding strategy and rolled out to GSA Regional offices. Lead team that integrated external e-mail marketing, Social Marketing and Microsoft CRM Dynamics. Lead BIM/Digital Prototyping messaging strategy and integration which more effectively link Facebook, Linked-in, Twitter, blogging and email platforms to further involve our clients in the BIM/ Digital Prototyping marketing conversation. Worked to more effectively align and leverage Autodesk channel strategies, resulting in Applied winning the Autodesk “Reseller of the Year-2011” award, and personally being acknowledged as North America’s 2012 Marketer of the Year. UNIVERSITY OF MICHIGAN PRESS, Ann Arbor, MI 1998-2008 The University of Michigan Press is an independent unit of the University, which publishes books of scholarly interest, including a division, which was the nation’s first English as a Second Language Publisher. Academic Marketing Manager (2006-2008) Promoted to a key role in the Press’ marketing department, Responsible for developing and implanting successful multi-tiered, multiple media Marketing Plans for a number of lists. Involved in the product development cycle, helping to focus manuscripts for the academic and course market. G ILES B ROWN Page Two UNIVERSITY OF MICHIGAN PRESS (Continued) Created a marketing plan for each book; Includes developing a web presence, social media plan, space ads, academic conferences, prize and review submission, and a range of events designed to publicize each book. Worked with the sales manager to position titles. Managed the Press’ exhibit schedule. ESL Exhibits Manager, Marketing Coordinator (1998 – 2006) Arranged and conducted product focus groups. Presented products at conferences. Managed over 30 exhibits and book fairs annually. Designed and produced attractive, cutting edge print ads, marketing sales tools, trade show giveaways, and four-color catalogs. Worked closely with the ESL Division Manager to identify sales strategies and editorial direction for the list. BASICALLY TRAINED BY GILES, Ann Arbor, MI 1993-2002 Trained by Giles was a Personal Training business that was built from the ground up. Owner/Trainer Provided and managed an extensive array of challenging and motivating fitness experiences for clients ranging from corporate, community education organizations, hospitals and private individuals. Designed, developed, and produced a wide range of marketing pieces to promote business and products. Secured a substantial client list. Ann Arbor, MI Representative at the City of Hope Charity event in Los Angeles, CA. Represented Reebok, Int. at Fitness events as a member of the Skate Reebok Team. CLINICAL INFORMATION SYSTEMS, INC., Ann Arbor, MI 1992-1996 Marketing/Sales Administrator CIS developed and a marketed a networked computer system that monitored and recorded anesthesia in hospital operating rooms. Supported the firm’s national sales staff. Planned/staffed booth at trade shows. Developed an automated system that produced a complex price quotation. Researched/implemented/administered company telephone/voice mail/ internet access for the multi-sited firm. PEOPLE DANCING/Where the Movers Move, and the Shakers Shake/ Ann Arbor, MI Laurie Eisenhower Dance/Ann Arbor DanceWorks/September Dances Dancer, Choreographer, Producer Played a vital, active role in the Midwest dance scene, performing to great acclaim, teaching and producing original and additional artist’s works. EDUCATION Bachelor of Fine Arts, Dance, University of Michigan, Ann Arbor, Michigan. Bachelor of Arts, Arts and Ideas, University of Michigan, Ann Arbor, Michigan. LANGUAGES Skilled in reading German, Spanish and French Please click here to visit my online portfolio for samples of my writing, editing and design work. https://docs.google.com/folder/d/0BywuVdaDBcc7blJJM1JHZHozNXc/edit
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