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Date Created: 12/21/15
RepRinted fRom March 22, 2010 VOL. 16 NO. 6 MAINE'S BUSINESS NEWS SOURCE a little bit more money. My average cus- New VeNTUReS photo/brandon MCKEnnEtomer is 50-60 years old, either a profes- sional or retired, they may have grandchil- dren and like to entertain or want people to see nice things in their home. I’ve got jobs lined up for the next couple of months. How did you finance this business? I was very fortunate. When L.L.Bean asked me to leave, they gave me a severance package so it’s all been my own money. What’s been the biggest challenge running this business and how have you overcome that challenge? I would say the biggest challenge is let- ting the customer know about the cost. Reupholstering is not a cheap thing to do. Another challenge is time, making sure I’m out here every day putting in the time I need at the shop. But I think I’ve mastered that challenge. It’s just me, but my husband has been very supportive and he helps with Nancy Sherin pickups and deliveries. I strip the furniture and reupholster it and when it gets deliv- Renewal clause ered I’m there. For me, it was a family busi- A conversation with Nancy Sherin, owner, eight different fabric suppliers. Especially ness, so I learned it from the bottom up and Brunswick Reupholstering Co. in nowadays with people starting to think started by sweeping floors. We all had to do Brunswick more about the environment, Brunswick our time in the shop and then I moved up to Reupholstering fits right in. On the back of making buttons and then blind-sewing and Founded: July 2009 (originally founded by her father in 1959, newly restarted and our card is our motto, “Reuse, repurpose, other aspects of the business. Many uphol- incorporated) reupholster.” sterers I know either hire subcontractors or work with subcontractors, but my father Employees: 0 How do you market your business? did it all and I do it all. Startup costs:$15,000 We hired someone to put up a website Projected revenue, year one:$42,000 for us and it’s been wonderful, it’s drawn a What are your goals for the future of your Projected revenue, year two: $100,000 lot of business in. People will call or e-maibusiness? Contact: 504-0764 through the website, so that’s paid for itself I think my chief goal is to have the same already. We also have company signs on our reputation that the business had under my 1157 Mere Point Road, Brunswick vehicles and we advertise in a local newspa- www.brunswickreupholstering.com fatherandforpeopletoknowthatBrunswick per in the Harpswell area. I also make sales Reupholstering provides the best customer Why did you decide to launch this busi- calls; I called a hospital because I noticed service. In the next five years I also want to ness? their furniture looked worn and I went over triple the floor space of the shop and pu-r I worked at L.L.Bean for 24 years, the lasthere and they asked me to send them a chase a van for delivery. I also have two 12 of which I was responsible for the sourc- proposal. I’m not afraid to go out there and daughters and would love it if one of them ing and quality of their entire indoor and look for jobs. picked up the reins and took it over so I outdoor furniture line. After I and some of I’d say 33% of my customers are coming could retire! I never expected to be doing my coworkers were let go as a consequence from my website, another 40% are people what I’m doing, I expected to be at L.L.Bean of corporate downsizing, I took some time that I knew and the rest found me online or until I retired, but it created an opportunity to think about what I wanted to do and in the phone book or I go out and find and enabled me to fulfill a dream I didn’t decided I would resurrect the family busi- them. even know I had. ness. My father, James Connolly, was the Interview by Mercedes Grandin founder and he did the best upholstering of How has the economy affected your busi- furniture around; he did furniture for gove-rness? New Ventures profiles young businesses, 6-18 nors and ex-governors, in fact I think some I don’t think the economy has really months old. Send your suggestions and contact of his furniture is still in Augusta. We reup-ffected the people who have their furniture information to email@example.com. holster all types of furniture, both residen-upholstered because they generally aren’t ©Mainebiz 2010 tial and commercial, and we work with living paycheck to paycheck and they have
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