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Date Created: 12/21/15
How to become a successful entrepreneur ? There is no Magic Pill for becoming a Successful Entrepreneur How to become a successful entrepreneur • What is success? • When is an entrepreneur successful? • What skills does the entrepreneur need? Entrepreneurship built on… • Vision • Innovation • Strategy • Finance • Leadership Characteristics of the entrepreneur • Huge drive • Willing to take risks • Able to develop new ideas • Able to get on with people • Strong leader (driven followers) • Dominant person • Has problems with a manager above Psychological aspects The entrepreneur… • …wants to prove himself/herself more then others • …has the pressure to reach something • …wants to be in control • …is convinced he/she can do it better • …is not afraid of taking risks Sociological view • Entrepreneurship can’t exist without the entrepreneurs network and the social skills of the entrepreneur • The entrepreneur has to have the creativity to find combination in the weak ties in his network Motivation for venture creation • Make a daily living • Achieve social and economic security • Work for oneself, not for others • Commercialize a particular idea, technology or skill • Focus on the business • Becoming market leader Another recognition • High motivation for success • Innovate ideas and concepts • Collective sharing of results • Commercialization of highly sophisticated technology • Try to control the market rather than the company • Growth by acquiring; global alliances How to succeed? • Spin offs have the biggest change for success • It is not the new technology that concurs the market, but – the combination of technologies – the modified product that suits in the market – the ability to get it in the market • It not the inventor but refiner of the technology who knows how to penetrate the market, who succeeds The entrepreneur has… • …to have a vision about: – the market – the needs in the market – products or combinations that fill those needs – how to penetrate the market • …to be creative • …to be independent • …to translate his vision in words for – investors – buyers – partners Kisah Pengusaha Sukses Success Story of Facebook Short History • Fall 2003: three Harvard students planned to develop social website for students and alumny of Harvard University. • They appointed Victor Gao, to program HarvardConnetion.com Cameron Winklevoss, Tyler Winkle• In the middle, Victor resigned from the Divya Narendra project and proposed his friend, Mark Zuckerberg, a 19 year old 2nd graduate student. • Winklevoss and friends agreed to appoint Zuckerberg, because of his ability to popularize social website and attract public attention. Mark Zuckerberg Short History • Zuckerberg made a controversy by delaying HarvardConnetion.com. In the same time, he developed his own project, thefacebook.com. • The first investor of thefacebook.com was Eduardo Saverin. He invested $15,000 for 30% shares. • Summer 2004, Zuckerberg dropped his study and continued to run thefacebook.com in Silicon Valley. • The second investor of thefacebook.com was Peter Theil, CEO of Pay-Pal, who invested $ 500,000. • Thefacebook.com started to grow rapidly. The Investors • Since its growing, many companies started to invest in face book. • 2005: $ 12,7 mio in venture capital from Accel Partner, and 27,5 mio from Greylock Partner. • 2006: Theil indicated that Face Book’s internal valuation was around $ 8 bio. • Oct 2007: Microsoft invested $240 mio for 1.6% shares. Google also expressed interest in buying Face Book’ shares. • Nov 2007: Li Ka-Sing invested $60 mio in Face Book Demographic Profile of Visitors to Select Social Networking Sites Percent Composition of Total Unique Visitors August 2006 Total U.S. – Home/Work/University Locations Total Internet MySpace Facebook Friendster Xanga Unique Visitors (000)173,407 55,778 14,782 1,043 8,066 Percent (%) Composition of Unique Visitors Total Audience 100.0 100.0 100.0 100.0 100.0 Persons: 12-17 9.6 11.9 14.0 10.6 20.3 Persons: 18-24 11.3 18.1 34.0 15.6 15.5 Persons: 25-34 14.5 16.7 8.6 28.2 11.0 Persons: 35-54 38.5 40.6 33.5 35.4 35.6 Persons: 55+ 18.0 11.0 7.6 8.1 7.3 What Make Face Book Difference? • Simple and professional user interface • Explanation for being added as a friend • Unique groups or communities • Security of user’s profile and information • Many other fun applications Company Figure • More than 400 million active users • 50% of our active users log on to Facebook in any given day • More than 35 million users update their status each day • More than 60 million status updates posted each day • More than 3 billion photos uploaded to the site each month • More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week • More than 3.5 million events created each month • More than 3 million active Pages on Facebook • More than 1.5 million local businesses have active Pages on Facebook • More than 20 million people become fans of Pages each day • Pages have created more than 5.3 billion fans Pantang Menyerah
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